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題名:以迴歸分析探討企業形象、價格促銷、廣告效果對關係慣性與顧客承諾之影響性研究
書刊名:興國學報
作者:陳孟修 引用關係林麗芬
作者(外文):Chen, Meng ShiouLin, Li Fen
出版日期:2015
卷期:16
頁次:頁87-106
主題關鍵詞:企業形象價格促銷廣告效果關係慣性顧客承諾Corporate imagePrice promotionsAdvertising effectivenessRelationship inertiaCustomer commitment
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:13
  • 點閱點閱:95
期刊論文
1.魏文欽、黃素芬(2008)。臺灣不動產服務業顧客滿意度因果關係實證研究。International Journal of LISREL,1(1),1-22。  延伸查詢new window
2.吳偉文(20070300)。以企業形象觀點探討兩岸三地之千大公司排名。東亞論壇,455,33-50。new window  延伸查詢new window
3.Stern, B.、Zaichkowsky, J. L.(1991)。The impact of "entertaining" advertising on consumer responses。Australian Marketing Researcher,14(1),68-80。  new window
4.Stanyer, Mike、Kim, Moontae(2010)。Consumer responses to the depth and minimum claimed savings of "Scratch and Save (SAS)" promotions。Psychology and Marketing,27(8),766-779。  new window
5.Brown, L. G.(1990)。Convenience in Services Marketing。Journal of Services Marketing,4(1),53-59。  new window
6.Van Bruggen, G. H.、Kacker, M.、Nieuwlaat, C.(2005)。The impact of channel function performance on buyer-seller relationships in marketing channels。International Journal of Research in Marketing,22(2),141-158。  new window
7.Colgate, Mark、Lang, Bodo(2001)。Switching barriers in consumer markets: An investigation of the financial services industry。Journal of Consumer Marketing,18(4),332-347。  new window
8.Bruner, Gordon C. II、Kumar, Anand(2000)。Web commercials and advertising hierarchy of effects。Journal of Advertising Research,40(1/2),35-42。  new window
9.Colgate, M. R.、Danaher, P. J.(2000)。Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution。Journal of the Academy of Marketing Science,28(3),375-387。  new window
10.Gefen, D.(2003)。TAM or just plain habit: A look at experienced online shoppers。Journal of End User Computing,15(3),1-13。  new window
11.Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2003)。The Effects of Locational Convenience on Customer Repurchase Intentions Across Service Types。Journal of Services Marketing,17(7),701-712。  new window
12.Liu, T. C.、Wu, L. W.(2009)。Customer Retention and Cross-buying in the Banking Industry: An integration of Service Attributes, Satisfaction and Trust。Journal of Financial Services Marketing,12(2),132-145。  new window
13.Ouellette, Judith A.、Wood, Wendy J.(1998)。Habit and intention in everyday life: the multiple processes by which past behavior predicts future behavior。Psychological bulletin,124(1),54-74。  new window
14.White, Lesley、Yanamandram, Venkat(2004)。Why Customers Stay: Reasons and Consequences of Inertia in Financial Services。Managing Service Quality,14(2/3),183-194。  new window
15.Mitchell, A. A.、Olsen, J. C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?。Journal of Marketing Research,18(3),318-332。  new window
16.Batra, Rajeev、Ray, Michael L.(1986)。Affective Responses Mediating Acceptance of Advertising。Journal of Consumer Research,13(2),234-249。  new window
17.Bansal, Harvir S.、Irving, P. Gregory、Taylor, Shirley F.(2004)。A three-component model of customer commitment to service providers。Journal of the Academy of Marketing Science,32(3),234-250。  new window
18.Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review,78(4),105-113。  new window
19.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
20.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research,29(1),18-34。  new window
21.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
22.Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.(1993)。Price Perceptions and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research,30(2),234-245。  new window
23.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
24.Leavitt, Harold J.(1954)。A Note on Some Experimental Findings about the Meaning of Price。The Journal of Business,27(3),205-210。  new window
學位論文
1.侯佳伶(2012)。品牌形象、代言人可信度、廣告頻率及媒體類型對廣告效果之影響(碩士論文)。龍華科技大學。  延伸查詢new window
2.彭兆琦(2012)。以心流理論探討網路影音廣告效果之研究--以非營利組織廣告為例(碩士論文)。世新大學。  延伸查詢new window
3.張源安(2011)。汽車產業服務品質、企業形象、顧客滿意度與忠誠度間關係之研究--以TOYOTA汽車為例(碩士論文)。國立中正大學。  延伸查詢new window
4.尹俊傑(2008)。運動員代言人可信度對廣告效果及消費者購買行為意向之研究-以臺北市大學生為例(碩士論文)。臺北市立教育大學。  延伸查詢new window
5.郭彥谷(2009)。服務品質、企業形象、顧客滿意度對顧客忠誠度關聯性之研究--以高等海事教育機構為例(博士論文)。國立臺灣海洋大學。new window  延伸查詢new window
圖書
1.Ogilvy, D.(1963)。Confessions of an advertising man。Collier Macmillan Canada, Inc.。  new window
2.林建煌(2010)。行銷管理-市場分析與策略規劃。智勝出版。  延伸查詢new window
3.黃俊英(2009)。行銷研究概論。台北:華泰。  延伸查詢new window
4.瀟湘文(2005)。廣告傳播。台北:五南。  延伸查詢new window
5.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
6.Lovelock, Christopher、Wirtz, Jochen(2010)。Services Marketing: People, Technology, Strategy。New Jersey:Pearson Prentice Hall。  new window
7.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
8.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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