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題名:電子化行銷導向之量表發展與驗證
書刊名:電子商務學報
作者:陳岳陽黃慧玲
作者(外文):Chen, Yue-yangHuang, Hui-ling
出版日期:2016
卷期:18:1
頁次:頁77-102
主題關鍵詞:電子化行銷導向系統建置與整合量表發展Electronic marketing orientationSystem implementation and integrationScale development
原始連結:連回原系統網址new window
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  • 點閱點閱:358
期刊論文
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26.Levenburg, N. M.(2005)。Delivering customer value online: An analysis of practices, applications, and performance。Journal of Retailing and Customer services,12(5),319-331。  new window
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33.Prasad, V. K.、Ramamurthy, K.、Naidu, G. M.(2001)。The influence of Internetmarketing integration on marketing competencies and export performance。Journal of International Marketing,9(4),82-110。  new window
34.Shaltoni, A.、West, D.(2010)。The measurement of e-Marketing orientation (EMO) in business-to-business markets。Industrial Marketing Management,39(7),1097-1102。  new window
35.Shama, A.(2001)。E-Coms and their marketing strategies。Business Horizons,44(5),14-20。  new window
36.Sultan, F.、Rohm, A. J.(2004)。The evolving role of the internet in marketing strategy: An exploratory study。Journal of Interactive Marketing,18(2),6-19。  new window
37.Trainor, K. J.、Rapp, A.、Beitelspacher, L. S.、Schillewaert, N.(2011)。Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability。Industrial Marketing Management,40(1),162-174。  new window
38.Tsiotsou, R. H.、Vlachopoulou, M.(2011)。Understanding the effects of market orientation and e-Marketing on service performance。Marketing Intelligence & Planning,29(2),141-155。  new window
39.Voola, R.、Casimir, G.、Carlson, J.、Agnihotri, M. Anushree(2012)。The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis。Australasian Marketing Journal,20(2),136-146。  new window
40.Avlonitis, George J.、Gounaris, Spiros P.(1997)。Marketing Orientation and Company Performance: Industrial vs. Consumer Goods Companies。Industrial Marketing Management,26(5),385-402。  new window
41.Barley, S. R.(1991)。Contextualizing conflict: Notes on the anthropology of disputes and negotiations。Research on Negotiation in Organizations,3,165-199。  new window
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44.Jayachandran, S.、Sharma, S.、Kaufman, P.、Raman, P.(2005)。The role of relational information processes and technology use in customer relationship management。Journal of Marketing,69(4),177-192。  new window
45.Olson, Eric M.、Slater, Stanley F.、Hult, G. Tomas M.(2005)。The performance implications of fit among business strategy, marketing organization structure, and strategic behavior。Journal of Marketing,69(3),49-65。  new window
46.Zhu, Kevin(2004)。The Complementarity of Information Technology Infrastructure and E-Commerce Capability: A Resource-Based Assessment of Their Business Value。Journal of Management Information Systems,21(1),167-202。  new window
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53.Jaworski, Bernard J.、Kohli, Ajay K.(1993)。Market Orientation: Antecedents and Consequences。Journal of Marketing,57(3),53-70。  new window
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會議論文
1.Asgharizadeh, E.、Ekhlassi, A.、Toloei, P.(2010)。Evaluation of the relationship between electronic-marketing and market-driven companies。2010 International Conference on e-Education, e-Business, e-Management and e-Learning。Sanya。  new window
2.Tsiotsou, R.、Vlachopoulou, M.(2009)。E-Marking orientation: Conceptualization and scale development。2nd Biennial International Conference on Services Marketing。Thessaloniki。  new window
圖書
1.Kalakota, Ravi、Robinson, Marcia(2001)。E-Business 2.0: Roadmap for Success。Addison-Wesley。  new window
2.Ebert, R. J.、Griffin, R. W.(2000)。Business essentials。New Jersey:Prentice-Hall, Inc.。  new window
3.Chaffey, D.、Ellis-Chadwick, F.、Johnso, K.、Mayer, R.(2006)。Internet marketing: Strategy, implementation and practice。FT Prentice Hall。  new window
4.Hunger, J. D.、Wheelen, T. L.(2001)。Essentials of strategic management。Englewood Cliffs, NJ:Prentice Hall。  new window
5.Kotler, P.(2011)。Principle of Marketing: A global perspective。NJ:Prentice Hall。  new window
6.O'Brien, J. A.、Marakas, G. M.(2009)。Management information systems。New York, NY:McGraw-Hill/Irwin。  new window
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8.Smith, P. R.、Chaffey, D.(2005)。E-Marketing excellence: At the heart of e-Business。Oxford:Butterworth Heinemann。  new window
9.Strauss, J.、EI-ansary, A.、Frost, R.(2006)。E-Marketing。NJ:Prentice Hall。  new window
10.Grönroos, Christian(2001)。Service Management and Marketing: A Customer Relationship Management Approach。NY:John Wiley and Sons。  new window
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12.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
13.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。  new window
圖書論文
1.Shaltoni, A. M.(2006)。E-Marking adoption in organization。Impact of e-Commerce and small firms。London:Sage。  new window
 
 
 
 
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