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Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research,16(1),64-73。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 61. | Leonidou, Leonidas C.、Katsikeas, Constantine S.、Samiee, Saeed(2002)。Marketing Strategy Determinants of Export Performance: A Meta-analysis。Journal of Business Research,55(1),51-67。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 62. | Slater, S. F.、Narver, J. C.(2000)。Market oriented is more than being customer-led。Strategic Management Journal,20(12),1165-1168。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Asgharizadeh, E.、Ekhlassi, A.、Toloei, P.(2010)。Evaluation of the relationship between electronic-marketing and market-driven companies。2010 International Conference on e-Education, e-Business, e-Management and e-Learning。Sanya。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Tsiotsou, R.、Vlachopoulou, M.(2009)。E-Marking orientation: Conceptualization and scale development。2nd Biennial International Conference on Services Marketing。Thessaloniki。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Kalakota, Ravi、Robinson, Marcia(2001)。E-Business 2.0: Roadmap for Success。Addison-Wesley。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Ebert, R. J.、Griffin, R. W.(2000)。Business essentials。New Jersey:Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Chaffey, D.、Ellis-Chadwick, F.、Johnso, K.、Mayer, R.(2006)。Internet marketing: Strategy, implementation and practice。FT Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Hunger, J. D.、Wheelen, T. L.(2001)。Essentials of strategic management。Englewood Cliffs, NJ:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Kotler, P.(2011)。Principle of Marketing: A global perspective。NJ:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | O'Brien, J. A.、Marakas, G. M.(2009)。Management information systems。New York, NY:McGraw-Hill/Irwin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Richardson, P.(2001)。Internet marketing。Boston, MA:McGraw-Hill/Irwin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Smith, P. R.、Chaffey, D.(2005)。E-Marketing excellence: At the heart of e-Business。Oxford:Butterworth Heinemann。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Strauss, J.、EI-ansary, A.、Frost, R.(2006)。E-Marketing。NJ:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Grönroos, Christian(2001)。Service Management and Marketing: A Customer Relationship Management Approach。NY:John Wiley and Sons。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A guide to the program and applications。SPSS Inc。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Shaltoni, A. M.(2006)。E-Marking adoption in organization。Impact of e-Commerce and small firms。London:Sage。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |