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E.(1998)。Impulse buying: Modeling its precursors。Journal of Retailing,74(2),169-191。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research,22(3),305-313。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Dawson, S.、Kim, M.(2010)。Cues on apparel web sites that trigger impulse purchases。Journal of Fashion Marketing and Management: An International Journal,14(2),230-246。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Kaur, P.、Singh, R.(2007)。Uncovering retail shopping motives of Indian youth。Young Consumers,8(2),128-138。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Lee, M. S.、Hsiao, H. D.、Yang, M. F.(2010)。The study of the relationship among experiential marketing, service quality, customer satisfaction and loyalty。International Journal of Organizational Innovation,3(2),352-378。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Manganari, E. E.、Siomkos, G. J.、Vrechopoulos, A. P.(2009)。Store atmosphere in web retailing。European Journal of Marketing,43(9/10),1140-1153。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Musa, Rosidah、Kassim, Rezian-na Muhammad(2013)。Predictors and outcomes of sport event experiential value: insights from formula one petronas Malaysia grand prix。International Journal of Management and Marketing Research,6(1),107-120。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Rook, D. W.、Gardner, M. P.(1993)。In the mood: impulse buying's affective antecedents。Research in Consumer Behavior,6(7),1-28。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Schmitt, B. H.(2010)。Experience marketing: concepts, frameworks and consumer insights。Foundations and Trends in Marketing,5(2),55-112。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Schmitt, Bernd、Zarantonello, Lia(2013)。Consumer experience and experiential marketing: a critical review。Review of Marketing Research,10,25-61。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Sharma, P.、Sivakumaran, B.、Marshall, R.(2014)。Exploring impulse buying in services: toward an integrative framework。Journal of the Academy of Marketing Science,42(2),154-170。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Thompson, E. R.、Prendergast, G. P.(2015)。The influence of trait affect and the five-factor personality model on impulse buying。Personality and Individual Differences,76,216-221。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Wells, John D.、Parboteeah, Veena、Valacich, Joseph S.(2011)。Online impulse buying: understanding the interplay between consumer impulsiveness and website quality。Journal of the Association for Information Systems,12(1),32-56。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Jeffrey, S. A.、Hodge, R.(2007)。Factors influencing impulse buying during an online purchase。Electronic Commerce Research,7(3/4),367-379。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Mummalaneni, V.(2005)。An Empirical Investigation of Web Site Characteristics, Consumer Emotional States and On-line Shopping Behaviors。Journal of Business Research,58(4),526-532。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Nicholls, J. A. F.、Li, F.、Roslow, S.、Kranendonk, C. J.、Mandakovic, T.(2001)。Inter-American perspectives from mall shoppers: Chile-United States。Journal of Global Marketing,15(1),87-103。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Verhagen, Tibert、Van Dolen, Willemijn(2011)。The influence of online store beliefs on consumer online impulse buying: A model and empirical application。Information & Management,48(8),320-327。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Eroglu, Sevgin A.、Machleit, Karen A.、Davis, Lenita M.(2001)。Atmospheric Qualities of Online Retailing: A Conceptual Model and Implications。Journal of Business Research,54(2),177-184。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Eroglu, Sevgin A.、Machleit, Karen A.、Davis, Lenita M.(2003)。Empirical testing of a model of online store atmospherics and shopper responses。Psychology and Marketing,20(2),139-150。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Donthu, Naveen、Garcia, Adriana(1999)。The Internet Shopper。Journal of Advertising Research,39(3),52-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Hausman, A.(2000)。A multi-method investigation of consumer motivations in impulse buying behavior。Journal of Consumer Marketing,17(4/5),403-419。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Piron, F.(1991)。Defining Impulse Purchasing。Advances in Consumer Research,18(1),509-514。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Rook, Dennis W.、Hoch, Stephen J.(1985)。Consuming Impulses。Advances in Consumer Research,12(1),23-27。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Stern, Hawkins(1962)。The Significance of Impulse Buying Today。Journal of Marketing,26(2),59-62。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Weinberg, Peter、Gottwald, Wolfgang(1982)。Impulsive consumer buying as a result of emotions。Journal of Business Research,10(1),43-57。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice,19(2),139-152。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management,15(1-3),53-67。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | 邱皓政(2011)。當PLS遇上SEM:議題與對話。αβγ量化研究學刊,3(1),20-53。 延伸查詢![new window](/gs32/images/newin.png) | 33. | Madhavaram, S. R.、Laverie, D. A.(2004)。Exploring Impulse Purchasing on the Internet。Advances in Consumer Research,31(1),59-66。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Parboteeah, D. Veena、Valacich, Joseph S.、Wells, John D.(2009)。The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively。Information Systems Research,20(1),60-78。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Park, Eun Joo、Kim, Eun Young、Funches, Venessa Martin、Foxx, William(2012)。Apparel product attributes, web browsing, and e-impulse buying on shopping websites。Journal of Business Research,65(11),1583-1589。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Rook, Dennis W.(1987)。The Buying Impulse。Journal of Consumer Research,14(2),189-199。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | Hung, C. J.(2008)。The analysis of factors that influence female impulse buying during online transactions(博士論文)。University of Nottingham。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Parboteeah, D. V.(2005)。A model of online impulse buying(博士論文)。Washington State University。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Schmitt, B. H.(2000)。Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands。New York:Simon and Schuster。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Ringle, C. M.、Wende, S.、Will, A.(2005)。SmartPLS--Version 2.0。Hamburg:University at Hamburg。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 單篇論文1. | User Interface Engineering(2001)。What causes customers to buy on impulse?,http://www.uie.com/publications/whitepapers/ImpulseBuying.pdf, 。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Yoon, E.(2012)。Effects of website environmental cues on consumers' response and outcome behaviors,The College of Education and Human Sciences。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |
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