期刊論文| 1. | Wilson, P. A.(1995)。The effects of politics and power on the organization commitment of federal executives。Journal of Management，21(1)，101-118。   |
| 2. | Lin, C. H.、Sher, P. J.、Shih, H. Y.(2005)。Past Progress and Future Directions in Conceptualizing Customer Perceived Value。International Journal of Service Industry Management，16(3/4)，318-336。 |
| 3. | Turel, O.、Serenko, A.、Bontis, N.(2007)。User acceptance of wireless short messaging services: Deconstructing perceived value。Information and Management，44(1)，63-73。 |
| 4. | Dellarocas, C.、Narayan, R.(2006)。A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth。Statistical Science，21(2)，277-285。 |
| 5. | Maciag, G. A.(2000)。Web portals user in, drive away business。National Underwriter Property and casualty--Risk and Benefit Management，11(1)，1-9。 |
| 6. | Sweeney, J. C.、Soutar, G. N.、Johnson, L. W.(1997)。Retail Service Quality and Perceived Value: A Comparison of Two Models。Journal of Retailing and Consumer Services，4(1)，39-48。 |
| 7. | Engel, James F.、Kegerreis, Robert J.、Blackwell, Roger D.(1969)。Word-of-mouth communication by the innovator。Journal of Marketing，33(3)，15-19。 |
| 8. | Godes, David、Mayzlin, Dina(2009)。Firm-created word-of-mouth communication: evidence from a field Test。Marketing Science，28(4)，721-739。 |
| 9. | Petrick, James F.(2002)。Development of Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research，34(2)，119-134。 |
| 10. | Lapierre, Jozee(2000)。Customer-perceived value in industrial contexts。Journal of Business and industrial Marketing，15(2/3)，122-140。 |
| 11. | Meyer, John P.、Herscovitch, Lynne(2001)。Commitment in the workplace: Toward a general model。Human Resource Management Review，11(3)，299-326。 |
| 12. | Bhatnagar, A.、Ghose, S.(2004)。Segmenting consumers based on the benefits and risks of Internet shopping。Journal of Business Research，57(12)，1352-1360。 |
| 13. | Thomke, S.、Von Hipple, E.(2002)。Customers as innovators: a new way to create value。Harvard Business Review，80(4)，74-81。 |
| 14. | Zeithaml, Valarie A.(1988)。Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 |
| 15. | Park, C.-H.、Kim, Y.-G.(2006)。The Effect of Information Satisfaction and Relational Benefit on Consumers' Online Shopping Site Commitments。Journal of Electronic Commerce in Organizations，4(1)，70-90。 |
| 16. | Liu, Yong(2006)。Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue。Journal of Marketing，70(3)，74-89。 |
| 17. | Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing，76(3)，309-322。 |
| 18. | Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science，25(2)，139-153。 |
| 19. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。 |
| 20. | Yang, Zhilin、Peterson, Robin T.(2004)。Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs。Psychology & Marketing，21(10)，799-822。 |
| 21. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the Nature of Trust in Buyer-Seller Relationship。Journal of Marketing，61(2)，35-51。 |
| 22. | Eggert, Andreas、Ulaga, Wolfgang(2002)。Customer perceived value: a substitute for satisfaction in business markets?。The Journal of Business & Industrial Marketing，17(2/3)，107-118。 |
| 23. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。 |
| 24. | Lin, Judy Chuan-Chuan(2007)。Online stickiness: Its antecedents and effect on purchasing intention。Behaviour & Information Technology，26(6)，507-516。 |
| 25. | Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research，14(3)，350-362。 |
| 26. | Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing，20(2)，123-138。 |
| 27. | Ribbink, Dina、van Riel, Allard C. R.、Liljander, Veronica、Streukens, Sandra(2004)。Comfort Your Online Customer: Quality, Trust and Loyalty on the Internet。Managing Service Quality: An International Journal，14(6)，446-456。 |
| 28. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。 |
| 29. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。 |
| 30. | Oliver, Richard L.、DeSarbo, Wayne S.(1988)。Response Determinants in Satisfaction Judgments。Journal of Consumer Research，14(4)，495-507。 |
| 31. | Dichter, Ernest(1966)。How word-of-mouth advertising works。Harvard Business Review，44(6)，147-166。 |
| 32. | Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology，22(14)，1111-1132。 |
| 33. | Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review，32(2)，344-354。 |
| 34. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。 |
| 35. | Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons，45(4)，21-25。 |
| 36. | Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research，17(4)，454-462。 |