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題名:消費者線上口碑與評論研究:國內外相關文獻回顧與討論
書刊名:臺大管理論叢
作者:黃俊堯柳秉佑
作者(外文):Huang, Chun-yaoLiu, Ping-yu
出版日期:2016
卷期:26:3
頁次:頁215-256
主題關鍵詞:線上口碑線上評論評論者文獻回顧Electronic word of mouthOnline reviewReviewerLiterature review
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:52
  • 點閱點閱:36
期刊論文
1.陳美如、蔡精育、宋鎧、范錚強(20120600)。線上口碑對消費者購買意圖之影響--網路論壇的實驗研究。中山管理評論,20(2),441-475。new window  延伸查詢new window
2.Chen, Yubo、Wang, Qi、Xie, Jinhong(2011)。Online social interactions: a natural experiment on word of mouth versus observational learning。Journal of Marketing Research,48(2),238-254。  new window
3.Chen, Yubo、Fay, Scott、Wang, Qi(2011)。The Role of Marketing in Social Media: How Online Consumer Reviews Evolve。Journal of Interactive Marketing,25(2),85-94。  new window
4.Aggarwal, R.、Gopal, R.、Gupta, A.、Singh, H.(2012)。Putting Money Where the Mouths Are: The Relation between Venture Financing and Electronic Word-of-Mouth。Information Systems Research,23(3 Part 2),976-992。  new window
5.汪志堅、吳宜環(20131200)。情緒發洩、報復與利他:服務失誤後之線上負面口碑。臺大管理論叢,24(1),173-205。new window  延伸查詢new window
6.Hsueh, S. C.、Chen, J. M.(2010)。Sharing secure m-coupons for peer-generated targeting via eWOM communications。Electronic Commerce Research and Applications,9(4),283-293。  new window
7.Goh, K.-Y.、Heng, C.-S.、Lin, Z.(2013)。Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content。Information Systems Research,24(1),88-107。  new window
8.莊淑惠、林鴻南、吳政霈(20141000)。線上產品評論對消費者購買意圖之影響:認知需求與產品知識調節效果之探討。管理評論,33(4),45-65。new window  延伸查詢new window
9.Moe, W. W.、Schweidel, D. A.(2012)。Online product opinions: Incidence, evaluation, and evolution。Marketing Science,31(3),372-386。  new window
10.Gu, B.、Tang, Q.、Whinston, A. B.(2013)。The influence of online word-of-mouth on long tail formation。Decision Support Systems,56,474-481。  new window
11.Gu, B.、Park, J.、Konana, P.(2012)。The impact of external word-of-mouth sources on retailer sales of high-involvement products。Information Systems Research,23(1),182-196。  new window
12.Cao, Qing、Duan, Wenjing、Gan, Qiwei(2011)。Exploring determinants of voting for the "helpfulness" of online user reviews: A text mining approach。Decision Support Systems,50(2),511-521。  new window
13.Chintagunta, Pradeep K.、Gopinath, Shyam、Venkataraman, Sriram(2010)。The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets。Marketing Science,29(5),944-957。  new window
14.Karniouchina, E. V.(2011)。Impact of star and movie buzz on motion picture distribution and box office revenue。International Journal of Research in Marketing,28(1),62-74。  new window
15.Yang, Joonhyuk、Kim, Wonjoon、Amblee, Naveen、Jeong, Jaeseung(2012)。The heterogeneous effect of WOM on product sales: Why the effect of wom valence is mixed?。European Journal of Marketing,46(11/12),1523-1538。  new window
16.Silverman, G.(2001)。The power of word of Mouth。Direct marketing,64(5),47-63。  new window
17.Chang, H. H.、Wu, L. H.(2014)。An examination of negative e-WOM adoption: brand commitment as a moderator。Decision Support Systems,59(3),206-218。  new window
18.Archak, N.、Ghose, A.、Ipeirotis, P. G.(2011)。Deriving the pricing power of product features by mining consumer reviews。Management Science,57(8),1485-1509。  new window
19.Netzer, O.、Feldman, R.、Goldenberg, J.、Fresko, M.(2012)。Mine your own business: market-structure surveillance through text mining。Marketing Science,31(3),521-543。  new window
20.徐淑如、董和昇、柳雅婷(20110300)。網路論壇口碑強度、雙面訊息與口碑順序對說服效果之影響--產品涉入之干擾效應。電子商務學報,13(1),135-168。new window  延伸查詢new window
21.范有寧、黃心惟、陳靜枝(20120100)。以數位口碑為基礎之流行性商品銷售預測模式。資訊管理學報,19(1),27-50。new window  延伸查詢new window
22.陳怡廷、欒錦榮(20121200)。自然語言處理在口碑研究的應用。中華傳播學刊,22,259-289。new window  延伸查詢new window
23.梁定澎(20130300)。管理二學門國際學術期刊之品質分析。人文與社會科學簡訊,14(2),109-122。  延伸查詢new window
24.方世榮、張苑惠(20061200)。網路口碑形成之影響因素:以網路涉入程度與虛擬社群管理為干擾因素。電子商務學報,8(4),499-531。new window  延伸查詢new window
25.邱于平、楊美雪(20111200)。部落格口碑訊息訴求對購買決策之影響。電子商務學報,13(4),919-937。new window  延伸查詢new window
26.周軒逸、陳怡伶、練乃華(20101200)。你今天blog了嗎:部落格電影口碑之信任效果研究。電子商務學報,12(4),661-692。new window  延伸查詢new window
27.尚榮安、陳禹辰、周季穎(20070300)。電腦中介傳播對消費者口碑行為的影響。電子商務學報,9(1),27-48。new window  延伸查詢new window
28.陳宜棻(20100900)。從展望理論觀點探討網路口碑對消費者購買意願之影響。電子商務學報,12(3),527-546。new window  延伸查詢new window
29.Zhou, W.、Duan, W.(2012)。Online user reviews, product variety, and the long tail: An empirical investigation on online software downloads。Electronic Commerce Research and Applications,11(3),275-289。  new window
30.Zhang, Z.、Li, X.、Chen, Y.(2012)。Deciphering word-of-mouth in social media: Textbased metrics of consumer reviews。ACM Transactions on Management Information Systems,3(1),10-1145。  new window
31.Yin, Dezhi、Bond, Samuel D.、Zhang, Han(2014)。Anxious or angry? Effects of discrete emotions on the perceived helpfulness of online reviews。MIS Quarterly,38(2),539-560。  new window
32.Van der Lans, R.、Van Bruggen, G.、Eliashberg, J.、Wierenga, B.(2010)。A viral branching model for predicting the spread of electronic word of mouth。Marketing Science,29(2),348-365。  new window
33.Sun, Monic(2012)。How does the variance of product ratings matter?。Management Science,58(4),696-707。  new window
34.Tirunilla, Seshadri、Tellis, Gerard J.(2014)。Mining marketing meaning from online chatter: Strategic brand analysis of big data using latent Dirichlet allocation。Journal of Marketing Research,51(4),463-479。  new window
35.Tang, T.、Fang, E.、Wang, F.(2014)。Is neutral really neutral? The effects of neutral usergenerated content on product sales。Journal of Marketing,78(4),41-58。  new window
36.Tirunillai, S.、Tellis, G. J.(2012)。Does chatter really matter? Dynamics of user-generated content and stock performance。Marketing Science,31(2),198-215。  new window
37.Stephen, A. T.、Galak, J.(2012)。The effects of traditional and social earned media on sales: A study of a microlending market place。Journal of Marketing Research,49(5),624-639。  new window
38.Shih, H.-P.、Lai, K.-H.、Cheng, T. C. E.(2013)。Informational and relational influences on electronic word of mouth: An empirical study of an online consumer discussion forum。International Journal of Electronic Commerce,17(4),137-166。  new window
39.Rui, Huaxia、Liu, Yizao、Whinston, Andrew B.(2013)。Whose and what chatter matters? The effect of tweets on movie sales。Decision Support Systems,55(4),863-870。  new window
40.Amblee, Naveen、Bui, Tung(2011)。Harnessing the influence of social proof in online shopping: The effect of electronic word of mouth on sales of digital microproducts。International Journal of Electronic Commerce,16(2),91-114。  new window
41.Anderson, Eric T.、Simester, Duncan I.(2014)。Reviews without a purchase: Low ratings, loyal customers, and deception。Journal of Marketing Research,51(3),249-269。  new window
42.Bao, T.、Chang, T. L. S.(2014)。Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from earned media。Decision Support Systems,67,1-8。  new window
43.Beal, G. M.、Rogers, E. M.(1957)。Informational sources in the adoption process of new fabrics。Journal of Home Economics,49(8),630-634。  new window
44.Chen, C. C.、Tseng, Y. D.(2011)。Quality evaluation of product reviews using an information quality framework。Decision Support Systems,50(4),755-768。  new window
45.Chen, Hua-Ning、Huang, Chun-Yao(2013)。An investigation into online reviewers' behavior。European Journal of Marketing,47(10),1758-1773。  new window
46.Chen, Y. L.、Tang, K.、Wu, C. C.、Jheng, R. Y.(2014)。Predicting the influence of users' posted information for eWOM advertising in social networks。Electronic Commerce Research and Applications,13(6),431-439。  new window
47.Bone, P. F.(1992)。Determinants of Word-of-Mouth Communications during Product Consumption。Advances in Consumer Research,19(1),579-583。  new window
48.Brooks, Robert C. Jr.(1957)。"Word-of-Mouth" Advertising in Selling New Products。Journal of Marketing,22(2),154-161。  new window
49.Pathak, B.、Garfinkel, R.、Gopal, R. D.、Venkatesan, R.、Yin, F.(2010)。Empirical analysis of the impact of recommender systems on sales。Journal of Management Information Systems,27(2),159-188。  new window
50.Park, Jae Hong、Gu, Bin、Lee, Hoon Young(2012)。The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales。Electronic Commerce Research and Applications,11(3),253-261。  new window
51.Pan, Y.、Zhang, J. Q.(2011)。Born unequal: A study of the helpfulness of user-generated product reviews。Journal of Retailing,87(4),598-612。  new window
52.Onishi, H.、Manchanda, P.(2012)。Marketing activity, blogging and sales。International Journal of Research in Marketing,29(3),221-234。  new window
53.Moe, W. W.、Trusov, M.(2011)。The value of social dynamics in online product rating forums。Journal of Marketing Research,48(3),444-456。  new window
54.Ma, X.、Khansa, L.、Deng, Y.、Kim, S. S.(2013)。Impact of prior reviews on the subsequent review process in reputation systems。Journal of Management Information Systems,30(3),279-310。  new window
55.Ludwig, S.、Ruyter, K. D.、Friedman, M.、Brüggen, E. C.、Wetzels, M.、Pfann, G.(2013)。More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates。Journal of Marketing,77(1),87-103。  new window
56.Luo, X.、Zhang, J.、Duan, W.(2013)。Social media and firm equity value。Information Systems Research,24(1),146-163。  new window
57.Lu, X.、Ba, S.、Huang, L.、Feng, Y.(2013)。Promotional marketing or word-of-mouth? Evidence from online restaurant reviews。Information Systems Research,24(3),596-612。  new window
58.Li, Y. M.、Lin, C. H.、Lai, C. Y.(2010)。Identifying influential reviewers for word-of mouth marketing。Electronic Commerce Research and Applications,9(4),294-304。  new window
59.Li, X.、Hitt, L. M.、Zhang, Z. J.(2011)。Product reviews and competition in markets for repeat purchase products。Journal of Management Information Systems,27(4),9-42。  new window
60.Lee, T. Y.、Bradlow, E. T.(2011)。Automated marketing research using online customer reviews。Journal of Marketing Research,48(5),881-894。  new window
61.Ku, Y. C.、Wei, C. P.、Hsiao, H. W.(2012)。To whom should I listen? Finding reputable reviewers in opinion-sharing communities。Decision Support Systems,53(3),534-542。  new window
62.Jensen, M. L.、Averbeck, J. M.、Zhang, Z.、Wright, K. B.(2013)。Credibility of anonymous online product reviews: A language expectancy perspective。Journal of Management Information Systems,30(1),293-324。  new window
63.Jalilvand, M. R.、Esfahani, S. S.、Samiei, N.(2011)。Electronic word-of-mouth: Challenges and opportunities。Procedia Computer Science,3,42-46。  new window
64.Jabr, Wael、Zheng, Zhiqiang Eric(2014)。Know yourself and know your enemy: An analysis of firm recommendations and consumer reviews in a competitive environment。MIS Quarterly,38(3),635-654。  new window
65.Hu, Nan、Tian, Gaoliang、Liu, Ling、Liang, Bin、Gao, Yunjun(2012)。Do links matter? An investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales。IEEE Transactions on Engineering Management,59(2),189-200。  new window
66.Hu, N.、Liu, L.、Sambamurthy, V.(2011)。Fraud detection in online consumer reviews。Decision Support Systems,50(3),614-626。  new window
67.Hu, Nan、Koh, Noi Sian、Reddy, Srinivas K.(2014)。Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales。Decision Support Systems,57,42-53。  new window
68.Hu, N.、Bose, I.、Koh, N. S.、Liu, L.(2012)。Manipulation of online reviews: An analysis of ratings, readability, and sentiments。Decision Support Systems,52(3),674-684。  new window
69.Ho-Dac, Nga N.、Carson, Stephen J.、Moore, William L.(2013)。The effects of positive and negative online customer reviews: Do brand strength and category maturity matter?。Journal of Marketing,77(6),37-53。  new window
70.Gopinath, S.、Thomas, J. S.、Krishnamurthi, L.(2014)。Investigating the relationship between the content of online word of mouth, advertising, and brand performance。Marketing Science,33(2),241-258。  new window
71.Gopinath, S.、Chintagunta, P. K.、Venkataraman, S.(2013)。Blogs, advertising, and localmarket movie box office performance。Management Science,59(12),2635-2654。  new window
72.Godes, D.、Silva, J. C.(2012)。Sequential and temporal dynamics of online opinion。Marketing Science,31(3),448-473。  new window
73.Ghose, A.、Ipeirotis, P. G.(2011)。Estimating the helpfulness and economic impact of product reviews: Mining text and reviewer characteristics。IEEE Transactions on Knowledge and Data Engineering,23(10),1498-1512。  new window
74.Feng, J.、Papatla, P.(2012)。Is online word of mouth higher for new models or redesigns? An investigation of the automobile industry。Journal of Interactive Marketing,26(2),92-101。  new window
75.Fang, Y. H.(2014)。Beyond the credibility of electronic word of mouth: Exploring eWOM adoption on social networking sites from affective and curiosity perspectives。International Journal of Electronic Commerce,18(3),67-101。  new window
76.Duan, W.、Gu, B.、Whinston, A. B.(2009)。Informational cascades and software adoption on the Internet: An empirical investigation。MIS Quarterly,33(1),23-48。  new window
77.Feng, J.、Papatla, P.(2011)。Advertising: Stimulant or suppressant of online word of mouth?。Journal of Interactive Marketing,25(2),75-84。  new window
78.Dhar, V.、Chang, E. A.(2009)。Does chatter matter? The impact of user-generated content on music sales。Journal of Interactive Marketing,23(4),300-307。  new window
79.Dewan, S.、Ramaprasad, J.(2014)。Social media, traditional media, and music sales。MIS Quarterly,38(1),101-122。  new window
80.Dewan, S.、Ramaprasad, J.(2012)。Music blogging, online sampling, and the long tail。Information Systems Research,23(3 Part 2),1056-1067。  new window
81.Dellarocas, C.、Gao, G.、Narayan, R.(2010)。Are consumers more likely to contribute online reviews for hit or niche products?。Journal of Management Information Systems,27(2),127-157。  new window
82.Cui, Geng、Lui, Hon-Kwong、Guo, Xiaoning(2012)。The effect of online consumer reviews on new product sales。International Journal of Electronic Commerce,17(1),39-58。  new window
83.Decker, Reinhold、Trusov, Michael(2010)。Estimating aggregate consumer preferences from online product reviews。International Journal of Research in Marketing,27(4),293-307。  new window
84.Naylor, R. W.、Lamberton, C. P.、Norton, D. A.(2011)。Seeing ourselves in others: Reviewer ambiguity, egocentric anchoring, and persuasion。Journal of Marketing Research,48(3),617-631。  new window
85.Hu, Nan、Zhang, Jennifer Jie、Liu, Ling(2008)。Do Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects。Information Technology & Management,9(3),201-214。  new window
86.Duan, Wenjing、Gu, Bin、Whinston, Andrew B.(2008)。The Dynamics of Online Word-of-mouth and Product Sales: An Empirical Investigation of the Movie Industry。Journal of Retailing,84(2),233-242。  new window
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89.Zhu, Feng、Zhang, Xiaoquan M.(2010)。Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics。Journal of Marketing,74(2),133-148。  new window
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91.Dellarocas, Chrysanthos、Zhang, Xiaoquan M.、Awad, Neveen F.(2007)。Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures。Journal of Interactive Marketing,21(4),23-45。  new window
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其他
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