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題名：應用修正式德菲法評估國軍新媒體議題管理關鍵因素之研究
書刊名：新聞學研究
作者：傅文成／王隆綱
作者(外文)：Fu, Wen-cheng／Wang, Lung-gang
出版日期：2016
卷期：129
頁次：頁33-96
主題關鍵詞：新媒體；德菲法；議題建構；議題管理；New media；Delphi method；Agenda building；Agenda management
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:93
  • 點閱點閱:68
本研究以修正式德菲法(Modified Delphi),援引議題管 理與議題建構等觀點作為理論框架,輔以整理國軍危機傳播議 題管理的態樣為主軸,並整合新媒體的特色後,形成一套國軍 處理新媒體危機議題的「關鍵因素」檢核標準,再透過募集 產、官、學界專家意見,以綜整後再回饋之反覆聚斂模式,試 圖歸納出新媒體議題管理之關鍵檢核因素,以供國軍管理網路 議題時之參據。本研究合計進行三回合問卷,聚歛包含「來源 層面因素」、「訊息層面因素」、「媒體管道層面因素」、 「閱聽人因素」等四大構面,合計 51 項當前國軍面對新媒體 環境下議題管理的關鍵因素,並提出「依照議題特性,設定重 要程度與處理順序」、「及時掃描新媒體議題發展,並環顧輿 情環境」、「注意媒介豐富度高之議題較符合目前傳統媒體與 新媒體之間議題建構的需求」等三項實質政策建議。
This program applied Modified Delphi Method and used Agenda Management Theory and Agenda Building Theory as the theoretical framework to construct the “key factors” for the public affair sectors of Ministry of National Defense to process agenda management work under the new media environment. The researcher recruited experts from three primary stakeholder groups on military public affair, including military reporters, senior military public affair officers, and public relations academic researchers to conduct three sections of Delphi survey. Four major agenda management dimensions, including source factor, message factor, media channel factor, and audience factor with 51 items of sub-factors which under these major dimensions were proposed. The researcher also concluded three research suggestions, including “Setting a standard agenda management procedure”, “Scanning online public opinion continuously”, and “Focusing on the issues which with higher levels of media richness” Implications were discussed.
期刊論文
1.吳宜蓁(20110100)。運用網路社交媒體於風險溝通--以2009-2010年臺灣政府H1N1防疫宣導為例。傳播與社會學刊，15，125-159。new window  延伸查詢new window
2.McCombs, M. E.、Shaw, D. L.(1993)。The evolution of agenda-setting research: Twenty-five years in the marketplace of ideas。Journal of Communication，43(2)，58-67。  new window
3.Althaus, S. L.、Tewksbury, D.(2002)。Agenda setting and the 'new' news: Patterns of issue importance among readers of the paper and online version of the New York Times。Communication Research，29(2)，180-207。  new window
4.Song, Y.(2007)。Internet news media and issue development: A case study on the roles of independent online news services as agenda-builders for anti-US protests in South Korea。New Media & Society，9(1)，71-92。  new window
5.左宗宏(20080100)。2004年臺灣總統大選傳統媒體、公眾與網路討論議題之關聯分析。傳播與管理研究，7(2)，73-106。new window  延伸查詢new window
6.林倫豪、徐昊杲(20120900)。保險技職教育校外實習專業能力指標之評選--修正式德菲法與層級分析法之應用。保險經營與制度，11(2)，245-282。new window  延伸查詢new window
7.Poortinga, Wouter、Pidgeon, Nick F.(2003)。Exploring the Dimensionality of Trust in Risk Regulation。Risk Analysis: An International Journal，23(5)，961-972。  new window
8.Hainsworth, Brad E.(1990)。The Distribution of Advantages and Disadvantage。Public Relations Review，16(1)，33-39。  new window
9.Zoeteman, B. J.、Kersten, W. C.、Vos, W. F.、de Voort, L. V.、Ale, B. M.(2010)。Communication management during risk events and crises in a globalised world: Predictability of domestic media attention for calamities。Journal of Risk Research，13(3)，279-302。  new window
10.Youmans, W. L.、York, J. C.(2012)。Social media and the activist toolkit: User agreements, corporate internets, and the information infrastructure of modern social movements。Journal of Communication，62，315-329。  new window
11.Tian, Yan(2011)。Communication behaviors as mediators: Examining links between political orientation, political communication, and political participation。Communication Quarterly，59(3)，380-394。  new window
12.Turnbull, N.(2001)。Issues and crisis management in a convergent environment。Journal of Public Affairs，1(1)，85。  new window
13.Schiffer, A. J.(2006)。Blogs warms and press norms: News coverage of the Downing street memo controversy。Journalism & Mass Communication Quarterly，83(3)，494-510。  new window
14.Kim, I.、Dutta, M. J.(2009)。Studying crisis communication from the subaltern studies framework: Grassroots activism in the wake of hurricane Katrina。Journal of Public Relations Research，21(2)，142-164。  new window
15.Hill, K. O.、Fowles, J.(1975)。The method ontological worth of the Delphi forecasting technique。Technological Forecasting and Social Change，7，179-192。  new window
16.Hearit, K. M.(1995)。Mistakes were made: Organizational apologia and crisis of social legitimacy。Communication Studies，46，1-17。  new window
17.Dyer, S. C.(1995)。Getting people into the crisis communication plan。Public Relations Quarterly，40(3)，38-41。  new window
18.Demetrious, K.(2001)。People, power and public relations。Asia Pacific Public Relations Journal，3(2)，109-120。  new window
19.Chase, W.(1980)。Issues and policy。Public Relations Quarterly，25(1)，5-6。  new window
20.Alfonso, G.、Suzanne, S.(2008)。Crisis communications management on the web: How internet-Based technologies are changing the way public relations professionals handle business crises。Journal of Contingencies & Crisis Management，16(3)，143-153。  new window
21.陳恒鈞(2011)。議題管理之初探。T&D 飛訊，111，34-44。  延伸查詢new window
22.林奇秀(20111100)。人肉搜索初探。圖書與資訊學刊，3(4)=79，31-47。new window  延伸查詢new window
23.林振春(19920100)。德惠法(Delphi Techniluc)。民意月刊，169，82-101。  延伸查詢new window
24.吳雅玲(20010600)。德懷術及其在課程研究上的應用。教育研究．高師，9，297-306。  延伸查詢new window
25.Kasperson, Roger E.、Golding, Dominic、Tuler, Seth(1992)。Social Distrust as a Factor in Siting Hazardous Facilities and Communicating Risk。The Journal of Social Issues，48(4)，161-187。  new window
26.孫秀蕙(19960700)。公關人員與媒體之間的互動模式對於議題管理策略的啟示--以非營利性的弱勢團體為例。廣告學研究，8，153-173。new window  延伸查詢new window
27.鄭宇君(20140100)。災難傳播中的群體力量：社交媒體促成新型態的公民參與。傳播與社會學刊，27，179-205。new window  延伸查詢new window
28.Macias, W.、Hilyard, K.、Freimuth, V.(2009)。Blog functions as risk and crisis communication during Hurricane Katrina。Journal of Computer-Mediated Communication，15(1)，1-31。  new window
學位論文
1.鄭國翔(2008)。國軍危機新聞發言處理應變制度研究--以海軍發言人為例(碩士論文)。國立中山大學。  延伸查詢new window
2.黃如足(2001)。美術館網頁設計及使用性之研究(碩士論文)。南華大學。  延伸查詢new window
3.傅文成(2006)。國防部媒體公共關係活動規劃指標之建構(碩士論文)。政治作戰學校。  延伸查詢new window
4.鄭鼎謀(2013)。國軍危機反應策略與媒體效能之研究--以國軍宜蘭彈藥庫爆炸事件為例(碩士論文)。國防大學政治作戰學院。  延伸查詢new window
5.Kushin, M. J.(2010)。Tweeting the issues in the age of social media? Intermedia agenda setting between the New York Times and Twitter(博士論文)。Washington State University。  new window
6.鐘玟晴(2014)。國防部危機傳播策略與媒體效能之研究--以洪仲丘事件為例(碩士論文)。中國文化大學。  延伸查詢new window
7.劉志堅(2008)。國軍危機管理及溝通策略之探討--以國軍墜機新聞事件為例(碩士論文)。樹德科技大學。  延伸查詢new window
8.歐振文(2006)。形象修護策略與危機情境--國軍危機傳播個案研究(碩士論文)。世新大學。  延伸查詢new window
9.黃威雄(2010)。國軍危機傳播策略與媒體效能研究--以陸航0403飛安事件為例(碩士論文)。國防大學政治作戰學院。  延伸查詢new window
10.黃雍婷(2007)。以約略集合理論建構國軍彈藥管理決策知識庫(碩士論文)。國防管理學院。  延伸查詢new window
11.封國晨(2007)。從「反貪腐倒扁運動」檢視其議題建構與框架策略(碩士論文)。世新大學。  延伸查詢new window
圖書
1.邱淑華(2005)。網路公關：理論與實務。台北：揚智。  延伸查詢new window
2.Coombs, W. T.(2007)。Ongoing crisis communication-planning, managing, and responding。Thousand Oaks, Calif.：Sage Publications。  new window
3.Coombs, W. T.、Holladay, S. J.(2010)。PR strategy and application: Managing influence。Wiley-Blackwell。  new window
4.Heath, R. L.、Palenchar, M. J.(2009)。Strategic Issues Management: Organizations and Public Policy Challenges。Sage。  new window
5.Cutlip, Scott M.、Center, Allen H.、Broom, Glen M.(1999)。Effective Public Relations。Upper Saddle River, NJ：Prentice-Hall。  new window
6.Renfro, William L.(1993)。Issue Management in Strategic Planning。London：Quorum Books。  new window
7.Chase, W. Howard(1984)。Issue management: Origins of the Future。Stamford, CT：Issue Action publications。  new window
8.Seitel, F. P.(2001)。The practice of public relations。Upper Saddle River, NJ：Prentice Hall。  new window
9.Rice, J. A.(2007)。Mathematical statistics and data analysis。Belmont, CA：Brooks/Cole CENGAGE Learning。  new window
10.Boin, Arjen、Paul 't Hart、Stern, Eric K.、Sundelius, Bengt(2005)。The politics of crisis management: Public leadership under pressure。Cambridge University Press。  new window
11.張依依(2007)。公共關係理論的演進與變遷。台北：五南書局。  延伸查詢new window
12.倪炎元(2012)。公關政治學。臺北：商周。  延伸查詢new window
13.吳宜蓁(2005)。危機傳播--公共關係與語義觀點的理論與實證。臺北市：五南。new window  延伸查詢new window
14.林維國(20130000)。新媒體與民意：理論與實證。臺北：五南。new window  延伸查詢new window
其他
1.劉麗榮(20150404)。戴阿帕契頭盔跑趴勞乃成移送檢調，http://www.cna.com.tw/news/firstnews/201504045011-1.aspx。  延伸查詢new window
2.劉昌松，王烱華(20111118)。副排長操死胖兵判囚一年。  延伸查詢new window
3.蔡佩芳，蕭照平，程平(20150407)。阿帕契事件毛揆：恐衝擊台美軍售。  延伸查詢new window
4.解讀國軍軍事新聞(20131214)。絕不酒駕手環，https://www.facebook.com/photo.php?fbid=559087264183892。  延伸查詢new window
5.國防部發言人(20131114)。中華民國空軍執行菲律賓人道救援任務，https://www.facebook.com/media/set/?set=a.613217115408277.1073742759.160144950715498&type=1。  延伸查詢new window
6.吳明杰，余瑞仁(20130722)。整死洪仲丘．陸軍報告有事實沒真相。  延伸查詢new window
7.李英婷(20131223)。離譜！軍人休假居然要戴「絕不酒駕」手環，http://www.appledaily.com.tw/realtimenews/recommend/。  延伸查詢new window
8.(20130727)。13大改革縮軍審範圍。  延伸查詢new window
9.李忠一，曾百村，賴秉均(20111029)。宜蘭204兵工廠拆閃光手榴彈閃燃轟天 7命危1重傷。  延伸查詢new window
圖書論文
1.Weaver, D.、McCombs, M.、Shaw, D. L.(2004)。Agenda-setting research: Issues, attributes, and influences。Handbook of Political Communication Research。Mahwah, NJ：Lawrence Erlbaum Associates, Inc.。  new window
2.Newhagen, J. E.、Levy, M. R.(1997)。The future of journalism in a distributed communication architecture。The electronic grapevine: Rumor, reputation, and reporting in the new on-line environment。Mahwah, NJ：Lawrence Erlbaum Associates。  new window
3.Heath, R.(2005)。Issues management。The Encyclopedia of public relations。Thousand Oaks, CA：Sage。  new window
4.胡光夏(2011)。部落格作為一種「新的」新聞提供者--新聞部落格對於傳統新聞媒體與軍事組織的影響。軍事新聞論壇。國防大學。  延伸查詢new window
5.Lang, Glady Engel、Lang, Kurt(1981)。Watergate: An Exploration of the Agenda-Building Process。Mass Communication Review Yearbook。Sage。  new window
6.Rogers, E. M.、Dearing, J. M.(1988)。Agenda-Setting Research: Where Has It Been, Where Is It Go?。Communication Yearbook。Sage。  new window
 
 
 
 
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