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題名：來源國形象對消費者態度與行為影響之後設分析研究
書刊名：行銷科學學報
作者：蔡佩純／林智偉／樓永堅
作者(外文)：Tsai, Pei-chun／Lin, Chih-wei／Lou, Yung-chien
出版日期：2016
卷期：12:2
頁次：頁141-164
主題關鍵詞：來源國；消費者態度；消費者行為；後設分析；Country-of-origin；Consumer attitude；Consumer behavior；Meta-analysis
原始連結：連回原系統網址new window
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  • 共同引用共同引用:34
  • 點閱點閱:22
期刊論文
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2.劉財龍(20081200)。產品來源國形象、廣告訊息內容及消費者知覺價格對消費者購買行為之影響：以行動電話品牌為例。中華管理學報，9(4)，27-57。new window  延伸查詢new window
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4.Yan, D.、Sengupta, Jaideep(2011)。Effects of Construal Level on the Price-quality Relationship。Journal of Consumer Research，38(2)，376-389。  new window
5.Borenstein, M.、Hedges, L. V.、Higgins, J. P. T.、Rothstein, H. R.(2010)。A basic introduction to fixed-effect and random-effects models for meta-analysis。Research Synthesis Methods，1(2)，97-111。  new window
6.Erevelles, S.、Roy, A.、Yip, L. S. C.(2001)。The Universality of the Signal Theory for Products and Services。Journal of Business Research，52(2)，175-187。  new window
7.潘偉華(20060600)。『韓國製造』對消費者知覺品質之影響--以韓國汽車在臺銷售為例。中華管理學報，7(2)，23-44。new window  延伸查詢new window
8.吳長生(20110900)。外部線索對私有品牌知覺品質與知覺風險之影響。行銷評論，8(3)，385-404。new window  延伸查詢new window
9.Kraemer, H. C.、Andrew, G.(1982)。A nonparametric technique for meta-analysis effect size calculation。Psychological Bulletin，91(2)，404-412。  new window
10.Iyer, G. R.、Kalita, J. K.(1997)。The impact of country-of-origin and country-of-manufacture clues on consumer perceptions of quality and value。Journal of Global Marketing，11(1)，7-28。  new window
11.李韋達、方文昌(20041000)。從品牌知名度探討知覺品質和購買意願--以價格與來源國形象為調節變數。管理評論，23(4)，89-112。new window  延伸查詢new window
12.Cordell, V. V.(1992)。Effects of Consumer Preferences for Foreign Sourced Products。Journal of International Business Studies，23(2)，251-269。  new window
13.Han, C. M.(1990)。Testing the Role of Country Image in Consumer Choice Behaviour。European Journal of Marketing，24(6)，24-40。  new window
14.Johansson, Johny K.、Nebenzahl, Israel D.(1986)。Multinational Production: Effect on Brand Value。Journal of International Business Studies，17(3)，101-126。  new window
15.O'shaughnessy, J.、O'shaughnessy, N.(2000)。Treating the nation as a brand: Some neglected issues。Journal of Macromarketing，20(1)，56-64。  new window
16.Maheswaran, D.、Chen, C. Y.(2006)。Nation equity: Incidental emotions in country-of-origin effects。Journal of Consumer Research，33(3)，370-376。  new window
17.Obermiller, C.、Spangenberg, E.(1989)。Exploring the effects of country of origin labels: an information processing framework。Advances in Consumer Research，16，454-459。  new window
18.Bilkey, Warren J.、Nes, Erik(1982)。Country-of-origin effect on product evaluation。Journal of International Business Studies，13(1)，89-99。  new window
19.Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies，25(3)，579-604。  new window
20.Chao, Paul(2001)。The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations。Journal of Advertising，30(4)，67-81。  new window
21.Peterson, Robert A.、Jolibert, Alain J. P.(1995)。A meta-Analysis of Country-of-Origin Effects。Journal of International Business Studies，26(4)，883-900。  new window
22.Shimp, T. A.、Sharma, S.(1987)。Consumer ethnocentrism: construction and validation of the CETSCALE。Journal of Marketing Research，24(3)，280-289。  new window
23.李正綱(19970500)。消費者對國產品與進口品品質態度差異之研究。亞太管理評論，2(1)，45-57。new window  延伸查詢new window
24.林素吟(20080900)。產品外部線索及產品知識對於知覺品質的影響效果研究。顧客滿意學刊，4(2)，27-55。new window  延伸查詢new window
25.許煒惠、杜烱烽(20080300)。臺灣地區大學生對於不同製造來源國形象對知覺品質、購買意願影響之認知--以PMP產品為例。商業現代化學刊，4(3)，169-186。new window  延伸查詢new window
26.張秀惠、金寶玲、邱誌偉、方婷婷(20140900)。製造國形象對知覺品質之影響--品牌強度與價格的調節效果。管理資訊計算，3(2)，54-63。new window  延伸查詢new window
27.Bredahl, L.(2003)。Cue Utilisation and Quality Perception With Regard to Branded Beef。Food Quality and Preference，15，65-75。  new window
28.Chao, P.(1993)。Partitioning Country of Origin Effects: Consumer Evaluation of a Hybrid Product。Journal of International Business Studies，24(2)，291-307。  new window
29.Dodds, W. B.、Monroe, K. B.、Grewal, D.(1991)。Effect of price, brands and store information on buyers' product evaluation。Journal of Marketing Research，28(5)，307-319。  new window
30.Hong, S. T.、Yi, Y.(1992)。A Cross-National Comparison of Country-of-Origin Effects on Product Evaluations。Journal of International Consumer Marketing，4(4)，49-71。  new window
31.Mitchell, V. W.(1999)。Consumer perceived risk: conceptualisations and models。European Journal of Marketing，33(1/2)，163-195。  new window
32.Nagashima, Akira(1970)。A Comparison of Japanese and U.S. Attitudes toward Foreign Products。Journal of Marketing，34(1)，68-74。  new window
33.Miyazaki, A. D.、Grewal, D.、Goodstein, R. C.(2005)。The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency。Journal of Consumer Research，32(1)，146-153。  new window
34.Sinrungtam, W.(2013)。Impact of Country of Origin Dimensions on Purchase Intention of Eco Car。International Journal of Business and Management，8(11)，51-62。  new window
35.Steenkamp, J.、Benedict, E. M.(1990)。Conceptual model of the quality perception process。Journal of Business Research，21(4)，309-333。  new window
36.Ulgado, F. M.、Lee, M.(1993)。Consumer evaluations of binational products in the global market。Journal of International Marketing，1(3)，5-22。  new window
37.Verlegh, P. W. J.、Steenkamp, J.-B. E. M.(1999)。A Review and Meta-Analysis of Country-of-Origin Research。Journal of Economic Psychology，20(5)，521-546。  new window
38.Wood, C. M.、Scheer, L. K.(1996)。Incorporated Perceived Risk into Models of Consumer Deal Assessment and Purchase Intent。Advances in Consumer Research，23(1)，399-404。  new window
39.Wang, C. K.、Lamb, C. W.(1983)。The Impact of Selected Environment Forces upon Consumers' Willingness to Foreign Products。Journal of the Academy of Marketing Science，11(1)，71-84。  new window
40.Wampler, K. S.(1982)。Bringing the review of literature into the age of quantification: Meta-analysis as a strategy for integrating research findings in family studies。Journal of Marriage and the Family，44，1009-1023。  new window
41.Han, C. M.、Terpstra, V.(1988)。Country-of-origin effects for uni-national and bi-national products。Journal of International Business Studies，19(2)，235-255。  new window
42.Roth, Martin S.、Romeo, Jean B.(1992)。Matching product category and country image perceptions: A framework for managing country-of-origin effects。Journal of International Business Studies，23(3)，477-497。  new window
43.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research，21(1)，119-134。  new window
44.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science，4(3)，199-214。  new window
45.Kotler, P.、Gertner, D.(2002)。Country as Brand, Products, and Beyond: A Place Marketing and Brand Management Perspective。Journal of Brand Management，9(4/5)，249-261。  new window
46.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
47.Jacoby, Jocob、Olson, Jerry C.、Haddock, Rafael A.(1971)。Price, Brand Name and Product Composition Characteristics as Determinants of Perceived Quality。Journal of Applied Psychology，55(6)，570-579。  new window
48.Cohen, Jacob(1992)。A power primer。Psychological Bulletin，112(1)，155-159。  new window
49.Garvin, David A.(1983)。Quality on the Line。Harvard Business Review，61(5)，64-75。  new window
50.Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing，27(3)，39-50。  new window
51.Campbell, Margaret C.、Goodstein, Ronald C.(2001)。The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm。Journal of Consumer Research，28(3)，439-449。  new window
52.Han, C. Min(1989)。Country Image: Halo or Summary Construct?。Journal of Marketing Research，26(2)，222-229。  new window
53.Lin, L. Y.、Chen, C. S.(2006)。The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan。Journal of Consumer Marketing，23(5)，248-265。  new window
54.Rao, Akshay R.、Monroe, Kent B.(1989)。The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review。Journal of Marketing Research，26(3)，351-357。  new window
55.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
會議論文
1.Cox, D. F.(1963)。The Audience as Communicators。The Winter Conference of the American Marketing Association。Chicago：American Marketing Association。58-72。  new window
圖書
1.Rosenberg, M. S.、Adams, D. C.、Gurevitch, J.(2000)。MetaWin: Statistical software for meta-analysis。Sunderland, Massachusetts：Sinauer Associates。  new window
2.Zaltman, G.、Wallendorf, M.(1983)。Consumer behavior。New York, NY：Wiley。  new window
3.Alderson, P.、Green, S.、Higgins, J.(2004)。Cochrane reviewers' handbook 4.2.2。The Cochrane Collaboration。  new window
4.Cooper, H.、Hedges, L. V.(1994)。The Handbook of research synthesis。New York：Russell Sage Foundation。  new window
5.Rosenthal, Robert(1991)。Meta-analysis Procedures for Social Research。Beverly Hills, California：SAGE Publications, Inc.。  new window
6.Summer, W. G.(1906)。Folkways: The Sociological Important of Usages, Manners, Customs, Mores and Morals。New York：Ginn and Co。  new window
7.Hunter, J. E.、Schmidt, F. L.、Jackson, G. B.(1982)。Meta-analysis: Cumulating research findings across studies。Beverly Hills, CA：Sage。  new window
8.Lipsey, Mark W.、Wilson, David B.(2001)。Practical meta-analysis。Sage。  new window
9.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
10.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。  new window
11.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Bauer, R. A.(1960)。Consumer Behavior as Risk Taking。Risk Taking and Information Handling in Consumer Behavior。Boston, MA：Harvard Business Press。  new window
2.Srinivisan, N.、Jain, S. C.(2003)。Country of Origin Effect: Synthesis and Future Direction。Handbook of Research in International Marketing。Elgar。  new window
3.Holbrook, M. B.、Corfman, K. P.(1985)。Quality and value in the consumption experience: Phaedrus rides again。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA：Lexington Books。  new window
 
 
 
 
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