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題名：Modelling Consumer Responses to Advertising Slogans through Artificial Neural Networks
書刊名：International Journal of Business and Economics
作者：Wan-Chen Wang／Maria Manuela Santos Silva／Luiz Moutinho
出版日期：2016
卷期：15:2
頁次：頁89-116
主題關鍵詞：Emotion；Advertising；Advertising slogan；Artificial neural networks
原始連結：連回原系統網址new window
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期刊論文
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圖書
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其他
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圖書論文
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