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題名:購意思Goiiz--電商平臺之網路社群行銷
書刊名:中山管理評論
作者:楊昇翰黃思明
作者(外文):Yang, Sheng-hanHwang, Syming
出版日期:2016
卷期:24:4
頁次:頁705-735
主題關鍵詞:電子商務商業企劃財務管理損益兩平分析E-commerceBusiness planFinance managementBreak-even analysis
原始連結:連回原系統網址new window
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  • 點閱點閱:599
期刊論文
1.林芬慧、蕭羽廷(2015)。Yahoo奇摩超級商城--商業模式之策略變革。管理評論,34(2),63-70。  延伸查詢new window
會議論文
1.Bernstein, M. S.、Bakshy, E.、Burke, M.、Karrer, B.(2013)。Quantifying the invisible audience in social networks。SIGCHI Conference on Human Factors in Computing Systems。Paris。  new window
圖書
1.財團法人台灣網路資訊中心(2014)。台灣寬頻網路使用調查。台北:財團法人台灣網路資訊中心。  延伸查詢new window
2.經濟部商業司(2013)。2013中華民國電子商務年鑑。台北:經濟部商業司。  延伸查詢new window
3.Brealey, R. A.、Myers, S. C.、Marcus, A. J.(2015)。Fundamentals of Corporate Finance。New York:McGraw-Hill Education。  new window
4.Kotler, Philip、Keller, Kevin Lane、Ancarani, Fabio、Costabile, Michele(2014)。Marketing Management。Pearson。  new window
其他
1.EZprice公關室(2015)。2015/02--台灣16大電商平台「訪客行為」與「流量表現」整理比較,http://ecinsight.ezprice.com.tw/articles/2015+02_台灣16大電商平台「訪客行為」與「流量表現」整理比較/0-7018/。  延伸查詢new window
2.EZprice公關室(2015)。EZprice「電商沒教的事1」電商平台營銷終極公式:流量x轉換率x客單價=營業額,http://news.ezprice.com.tw/7434/。  延伸查詢new window
3.天下雜誌(2014)。Uitox謝振豊:品牌商自建電商,淨利可多3%到5%,http://www.cw.com.tw/article/article.action?id=5059984。  延伸查詢new window
4.何英煒(2014)。電商蓬勃發展3之1--門檻低,青年創業新舞台,http://www.chinatimes.com/newspapers/20140729000053-260210。  延伸查詢new window
5.何英煒(2015)。資策會:今年電子商務市場將破兆元,http://www.chinatimes.com/newspapers/20150303000216-260210。  延伸查詢new window
6.劉馥瑜(2013)。創業一點靈--網路創業,陷阱知多少?,https:// tw.news.yahoo.com/創業-點靈-網路創業-陷阱知多少-213000609--fmance.html。  延伸查詢new window
7.羅秀文(2015)。攻女性族群,商店街購物中心上線,https://tw.stock.yahoo.com/news_content/url/d/a/20150423/攻女性族群-商店街購物中心上線-111404578.html。  延伸查詢new window
8.Ammon, T.(2013)。How to Calculate the Lifetime Value of Ecommerce Customers,http://blog.hubspot.com/econunerce/how-to-calculate-the-lifetime-value-of-ecommercecustomers。  new window
9.eMarketer(2014)。Paid Social Ads Convert More Customers,http://www.emarketer.com/Article/Paid-Social-Ads-Convert-More-Customers/1011188。  new window
10.Hampton, K.,Goulet, L. S.,Marlow, C.,Rainie, L.(2012)。Why most Facebook users get more than they give,http://www.pewintemet.org/2012/02/03/why-mostfacebook-users-get-more-than-they-give/。  new window
11.Heine, C.(2015)。Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions?,http://www.adweek.com/news/technology/facebook-ad-clicks-are-shifting-mobile-sowhy-arent-conversions-162356。  new window
12.Kim, L.(2014)。7 Conversion Rate Truths That Will Change Your Landing Page Strategy,http://searchengineland.com/7-conversion-rate-truths-will-change-landing-pageoptimization-strategy-191083。  new window
13.Leander, M.(2016)。What is a good Engagement Rate on a Facebook Page? Here is a benchmark for you,http://www.michaelleander.me/blog/facebook-engagement-ratebenchmark/。  new window
14.Shu, A.(2015)。Your Website's Conversion Rate vs. Click-Through Rate--What's the Difference?,http://www.mgxcopy.com/mindshare/2015/07/conversion-rate-vs-clickthrough-rate-whats-the-difference/。  new window
15.Waugh, R.(2012)。Pay to be popular? Facebook tries system where people pay to make posts appear higher in friends' news feeds,http://www.dailymail.co.uk/sciencetech/article-2143061/Facebook-pay-highlight-postfeature-makes-posts-appear-higher-news-feed-2.html。  new window
 
 
 
 
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