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外文摘要
引文資料
題名:
我國公視節目規劃策略之探討
書刊名:
傳播文化與政治
作者:
徐福德
/
胡元輝
作者(外文):
Hsu, Fu-de
/
Hu, Yuan-hui
出版日期:
2016
卷期:
4
頁次:
頁143-197
主題關鍵詞:
公共服務媒體
;
公共服務廣電
;
臺灣公視
;
節目規劃策略
;
節目匯流
;
Public service media
;
Public service broadcasting
;
Programming strategy
;
Programming convergence
;
Public television service
;
Taiwan
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:0
共同引用:
4
點閱:12
全球公共廣電自1980年代起遭逢來自商業廣電愈來愈強大的挑戰,為因應新型態的競爭環境,公共廣電多在節目規畫上採取匯流策略,惟此舉亦招來違背成立宗旨之批評。本研究發現,我國公共電視雖然成立脈絡與其他國家有異,但亦難逃與商業電視節目匯流趨勢,成立十七年來雖仍製播相當數量的文化藝術、紀錄片與教育學習類節目以彰顯公共服務特色,並致力於節目品質的獨特性,不過,綜藝與戲劇節目排播比例有逐年增加趨勢,並在整體節目播出上佔有相當比例。此外,歷年公視年報的內容分析顯示,電視台治理高層對收視率在節目策略上的地位雖無明確表態,但重視度似有逐年提升態勢。面對與外國公視異中有同的節目匯流現象,本研究認為,應提供我國公視充分營運經費以實現其營運宗旨,並因應公共服務媒體時代的來臨。
以文找文
Since the 1980s public service broadcasters globally have been experiencing ever stronger challenges from the commercial broadcasting sector. In order to adapt to the fast-changing competitive environment public service broadcasters mostly adopt convergence strategies in their programing, even though this action has been criticized as moving away from their founding mission statements, the principle of public service. The results of this research show that although Taiwan’s Public Television Service (PTS) was established in a different context compared to other countries it cannot avoid following the trending strategy of programming convergence with that of its commercial counterparts. During the seventeen years since its establishment the scheduling ratio of variety and drama programs is increasing yearly and those programs constitute a considerable proportion of its overall broadcast. In addition, content analysis of PTS's annual reports over the years indicates that though the senior management may not openly voice the role of the ratings in the consideration of its programing strategies, its importance seems to be a rising trend. The conclusion of this study suggests that faced with the similar programing convergence phenomenon as in other countries the PTS should be provided with sufficient operational funding in order to fulfill its mission statement and be ready for the advent of the new public service media era.
以文找文
期刊論文
1.
Holtz-Bacha, C.、Norris, P.(2001)。To Entertain, Inform, and Educate: Still the Role of Public Television。Political Communication,18(2),123-140。
2.
Meier, Henk Erik(2003)。Beyond Convergence: Understanding programming strategies of public broadcasters in competitive environments。European Journal of communication,18(3),337-365。
3.
馮建三(20150600)。公共政策與(新)媒介財政。傳播文化與政治,1,101-141。
延伸查詢
4.
Meijer, I. C.(2005)。Impact or content? ratings vs. quality in public Broadcasting。European Journal of Communication,20(1),27-53。
5.
Bardoel, J.、d'Haenens, L.(2008)。Public service broadcasting in converging media modalities : Practices and reflections from the Netherlands。Convergence,14(3),351-360。
6.
Bardoel, J.、d'Haenens, L.(2008)。Reinventing public service broadcasting in Europe: Prospects, promises and problems。Media, Culture & Society,30(3),337-355。
7.
Blumler, J.(1993)。Meshing money with mission: Purity versus pragmatism in public broadcasting。European Journal of Communication,8,403-424。
8.
Esser, F.、de Vreese, C. H.、Strömbäck, J.、van Aelst, P.、Aalberg, T.、Stanyer, J.、Reinemann, C.(2012)。Political information opportunities in Europe : A longitudinal and comparative study of thirteen television systems。The International Journal of Press/Politics,17(3),247-274。
9.
León, B.(2007)。Commercialisation and programming strategies of European public television : A comparative study of purpose, genres and diversity。Observatorio (OBS*) Journal,2,81-102。
10.
Santin, M.、Rubira, R.(2014)。Promotional practices in news programs: The case of Spanish public television。International Journal of Communication,8,810-829。
11.
Tsourvakas, G.(2004)。Public television programming strategy before and after competition: The Greek case。Journal of Media Economics,17(3),193-205。
12.
Syvertsen, T.(2003)。Challenges to Public Television in the Era of Convergence and Commercialization。Television and New Media,4(2),155-175。
13.
Collins, R.、Finn, A.、McFadyen, S.、Hoskins, C.(2001)。Public Service Broadcasting Beyond 2000: Is There a Future for Public Service Broadcasting?。Canadian Journal of Communication,26(1),3-15。
圖書
1.
劉忠博、丘忠融、Graham, A.、Davies, G.(2007)。多媒體時代下的廣電事業、社會與政策。
延伸查詢
2.
Burnley, R.(2016)。Public funding principles for public service media。Le Grand-Saconnex, CH:European Broadcasting Union。
3.
Conseil mondial de la Radiotelevision(2001)。Public broadcasting: Why? how?。Paris:UNESCO。
4.
Donders, K.(2012)。Public service media and policy in Europe。New York, NY:Palgrave Macmillan。
5.
EU Monitoring and Advocacy Program(2005)。Television across Europe: Regulation, policy and independence。Budapest:Open Society Institute。
6.
losifidis, P.(2007)。Public television in the digital era。New York, NY:Palgrave Macmillan。
7.
McKinsey & Company(1999)。Public service broadcasting around the world: A McKinsey report for the BBC。London:BBC。
其他
1.
公視(2015)。2014公視基金會年度報告,台北:公視。
延伸查詢
2.
Buck, T.(20150427)。Spanish state broadcaster TVE accused of political bias,https://next.ft.com/content/4625b188-e818-11e4-9960-00144feab7de。
3.
European Broadcasting Union(2012)。PSM Funding,Le Grand-Saconnex, CH:European Broadcasting Union。,https://www3.ebu.ch/files/live/sites/ebu/files/Publications/EBU-Viewpoint-PSM-Funding_EN.pdf。
4.
Gonzalez, J. F.(20150806)。RTVE's budget increases by €100 million,http://www.rapidtvnews.com/20090104188/about-us.html#axzz44B1S6zF。
5.
Grade, M.(20040629)。Building public value,http://www.bbc.co.uk/pressoffice/speeches/stories/bpv_grade.shtml。
6.
Ofcom(2015)。PSB annual report 2015,London:Ofcom。,http://stakeholders.ofcom.org.uk/binaries/broadcast/reviews-investigations/psb-review/psb2015/PSB_Annual_Report_summary.pdf。
圖書論文
1.
Berg, C. E.、Lowe, G. F.、Lund, A. B.(2013)。A market failure perspective on value creation in PSM。The value of public service media。Göteborg:NORDICOM。
2.
D'Arma, A.、Enli, G. S.、Steemers, J.(2009)。Serving children in public service media。The public in public service media。Göteborg:NORDICOM。
3.
D'Arma, A.、Steemers, J.(2010)。Public service media and children: Serving the digital citizens of the future。Reinventing public service communication: European broadcasters and beyond。Hampshire:Palgrave Macmillan。
4.
Donders, K.、van den Bulck, H.(2013)。The 'digital argument' in public service media debates : An analysis of conflicting values in Flemish management contract negotiations for VRT。The value of public service media。Göteborg:NORDICOM。
5.
Horowitz, M. A.、Clark, J.(2013)。Multi-stakeholderism : Value for public service media。The value of public service media。Göteborg:NORDICOM。
6.
Jakubowicz, K.(2006)。Keep the essence, change (almost) everything else: Redefining PSB for the 21st century。Public service broadcasting in the age of globalization。Jurong Point:AMIC。
7.
León, B.(2010)。Spanish public service media on the verge of a new era。Reinventing public service communication: European broadcasters and beyond。Hampshire:Palgrave Macmillan。
8.
Mater, M. A.(2006)。USA : The state of public broadcasting--promoting democratic access。Public service broadcasting in the age of globalization。Jurong Point:AMIC。
9.
Savage, P.(2010)。Identity housekeeping in Canadian public service media。Reinventing public service communication: European broadcasters and beyond。Hampshire:Palgrave Macmillan。
10.
Seneviratne, K.(2006)。Definition and history of public service broadcasting。Public service broadcasting in the age of globalization。Jurong Point:AMIC。
11.
Stavitsky, A. G.、Avery, R. A.(2003)。U.S. public broadcasting and the business of public service。Broadcasting & convergence: New articulations of the Public Service Remit。Göteborg:NORDICOM。
12.
Steemers, J.(2003)。Public service broadcasting is not dead yet : Strategies in the 21st century。Broadcasting & convergence: New articulations of the Public Service Remit。Göteborg:NORDICOM。
13.
Tambini, D.(2014)。Public media and digitization: Seven theses。Mapping Digital Media: Global Findings。London:Open Society Foundations。
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