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題名:依蕾特伴手禮之品牌形象、顧客滿意度及顧客忠誠度研究
書刊名:亞太經濟管理評論
作者:崔萱雷立芬黃聖茹
出版日期:2016
卷期:19:2
頁次:頁1-24
主題關鍵詞:伴手禮品牌形象顧客滿意度顧客忠誠度SouvenirBrand imageCustomer satisfactionCustomer loyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:197
  • 點閱點閱:178
期刊論文
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3.張景盛、蔡岳展、徐村和、黃俊英、藍宜亭、陳卜僑(20101200)。品牌形象與顧客滿意對再購意願之影響--以臺灣啤酒為例。正修學報,23,197-210。new window  延伸查詢new window
4.Martin, W. C.、Ponder, N.、Lueg, J. E.(2009)。Price fairness perceptions and customer loyalty in a retail context。Journal of Business Research,62(6),588-593。  new window
5.Taylor, Steven A.、Baker, Thomas L.(1994)。An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions。Journal of Retailing,70(2),163-178。  new window
6.Cina, Craig(1989)。Creating an Effective Customer Satisfaction Program。Journal of Consumer Marketing,6(4),31-40。  new window
7.Parasuraman, A.、Zeithaml, Valarie A.、Berry, Leonard L.(1994)。Alternative Scales for Measuring Service Quality: A Comparative Assessment Based on Psychometric and Diagnostic Criteria。Journal of Retailing,70(3),201-230。  new window
8.Hallowell, R.(1996)。The Relationships of Customer Satisfaction, Customer Loyalty, and Profitability: an Empirical Study。International Journal of Service Industry Management,7(4),27-42。  new window
9.劉明德、梅國忠(20111200)。網站體驗行銷、體驗價值、顧客滿意度與顧客忠誠度關係之探討。行銷科學學報,7(2),129-153。new window  延伸查詢new window
10.Guenzi, P.、Pelloni, O.(2004)。The impact of interpersonal relationships on customer satisfaction and loyalty to the service provider。International Journal of Service Industry Management,15(4),365-384。  new window
11.張嘉雯、王惠玄、李敏瑋(20100100)。品牌形象、知覺價值與顧客忠誠度關係之探究。興國學報,11,23-36。new window  延伸查詢new window
12.陳明國、陳信榕、劉巧雯(20131200)。伴手禮購買行為之研究。運動休閒管理學報,10(4),63-76。new window  延伸查詢new window
13.潘江東、掌慶琳、曾裕琇(20140300)。臺南稻米文化論述。餐旅暨觀光,11(1),35-62。new window  延伸查詢new window
14.蔡長清、林雅涵(20141000)。Kano模式應用於伴手禮品質改善策略之研究。觀光與休閒管理期刊,2(特刊),208-231。new window  延伸查詢new window
15.林錦宏(2013)。文化創意產業元素運用於伴手禮行銷。臺中區農業改良場特刊,116,193-198。  延伸查詢new window
16.陳采晴、高德錚、張惠真(2010)。台中地區農產品伴手禮開發對農會經營效益之研究。臺中區農業改良場特刊,99,187-195。  延伸查詢new window
17.黃薪蓓、林豐瑞(2014)。產品涉入、情境因素、品牌形象對農產品伴手禮購買意願之影響:以大人物麴萬巒豬腳為例。農業推廣文彙,59,121-139。  延伸查詢new window
18.楊顯章(2010)。強化地方伴手禮在休閒農業園區行銷之研究。臺中區農業改良場特刊,99,213-216。  延伸查詢new window
19.魏文欽、潘怡如(2009)。化妝保養品品牌形象、顧客忠誠度與口碑傳播相互關係之實證研究。International Journal of Lisrel,2(1),38-56。  延伸查詢new window
20.Bagozzi, R. P.、Burnkrant, R. E.(1979)。Attitude Organization and the Attitude Behavior Relationship。Journal of Personality and Social Psychology,37(6),913-929。  new window
21.Bearden, W. O.、Teel, J. E.(1983)。Selected Determinants of Consumer Satisfaction and Complaint Reports。Journal of Marketing Research,20(1),21-28。  new window
22.Belk, R. W.(1979)。Gift-giving behavior。Research in Marketing,2,95-126。  new window
23.Caruana, A.、Chiroop, S.(2000)。Measuring Corporate Reputation: A Case Example。Corporate Reputation Review,3(1),43-57。  new window
24.Chao, P.(2008)。Exploring the Nature of the Relationship between Service Quality and Customer Loyalty: An Attribute-level Analysis。The service Industries Journal,28(1),95-116。  new window
25.Jamal, A.、Goode, M. M. H.(2001)。Consumers and Brands: A Study of the Impact of Self‐image Congruence on Brand Preference and Satisfaction。Marketing Intelligence and Planning,19(7),482-492。  new window
26.Juntunen, M.、Juntunen, J.、Juga, J.(2011)。Corporate Brand Equity and Loyalty in B2B Markets: A study among Logistics Service Purchasers。Journal of Brand Management,18(4/5),300-311。  new window
27.Lars, G. S.、Anne, M.、Kai, K.(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4),509-514。  new window
28.Ogba, I. E.、Tan, Z.(2009)。Exploring the Impact of Brand Image on Customer Loyalty and Commitment in China。Journal of Technology Management in China,4(2),132-144。  new window
29.Oliver, R. L.、Swan, J. E.(1989)。Customer Perception of Interpersonal Equity and Satisfaction in Transaction: A Field Study Approach。Journal of Marketing,53(1),21-35。  new window
30.Oliver, R. L.(1981)。Measurement and Evaluation of Satisfaction Process in retailing Setting。Journal of Retailing,57(3),25-49。  new window
31.Swan, J. E.、Linda, J. C.(1977)。Product Performance and Consumer Satisfaction: A New Concept。Journal of Marketing,40(2),25-33。  new window
32.Vis, B.(2012)。The Comparative Advantages of fsQCA and Regression Analysis for Moderately Large-N Analyses。Sociological Methods and Research,41(1),168-198。  new window
33.Bolton, Ruth N.(1998)。A dynamic model of the duration of the customer's relationship with a continuous service provider: The role of satisfaction。Marketing Science,17(1),45-65。  new window
34.沈進成、廖若岑、周君妍(20050900)。遊客體驗、旅遊意象、滿意度與忠誠度影響關係之研究--以華山咖啡為例。戶外遊憩研究,18(3),59-79。new window  延伸查詢new window
35.Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research,55(6),441-450。  new window
36.Kumar, Viswanathan、Shah, Denish(2004)。Building and Sustaining Profitable Customer Loyalty for the 21st Century。Journal of Retailing,80(4),317-329。  new window
37.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
38.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
39.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
40.Kandampully, J.、Suhartanto, D.(2000)。Customer loyalty in the hotel industry: the role of customer satisfaction and image。International Journal of Contemporary Hospitality Management,12(6),346-351。  new window
41.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
42.許銘珊(20090400)。消費者體驗行銷、企業形象、消費滿意度與消費忠誠度之相關研究--以錦水溫泉飯店為例。休閒暨觀光產業研究,4(1),55-67。new window  延伸查詢new window
43.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
44.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
45.黃芳銘、楊金寶、許福生(20051000)。在學青少年生活痛苦指標發展之研究。師大學報.教育類,50(2),97-119。new window  延伸查詢new window
46.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
47.Woodruff, Robert B.、Cadotte, Ernest R.、Jenkins, Roger L.(1983)。Modeling Consumer Satisfaction Processes Using Experience-Based Norms。Journal of Marketing Research,20(3),296-304。  new window
48.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of Advertising Research,32(6),6-12。  new window
49.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
50.Magid, Julie Manning、Cox, Anthony D.、Cox, Dena S.(2006)。Quantifying Brand Image: Empirical Evidence of Trademark Dilution。American Business Law Journal,43(1),1-42。  new window
51.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
52.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
53.蔡侊勳、葉焜煌(20120600)。體驗行銷與感質力對品牌形象、顧客滿意度與忠誠度的影響:以數位相機為例。行銷評論,9(2),161-179。new window  延伸查詢new window
54.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
會議論文
1.Chen, Y.、Zhang, H.、Qiu, L.(2013)。A review on tourist satisfaction of tourism Destinations。The 2nd International Conference on Logistics, Informatics and Service Science,593-604。  new window
圖書
1.Hair, J. F.、Black, W. C.、Babin, B. J.、Anderson, R. E.、Tatham, R. L.(2006)。Multivariate date analysis。Upper Saddle River, NJ:Pearson Education Press。  new window
2.黃芳銘(2009)。結構方程模式:理論與應用。臺北:五南。  延伸查詢new window
3.Keller, K. L.(2008)。Strategic Brand Management: Building. Measuring, and Managing Brand Equity。Upper Saddle River, NJ:Pearson Education, Inc.。  new window
4.Kotler, P.(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。New Jersey:David Borkowsky。  new window
5.Ragin, C.(2008)。Redesigning Social Inquiry: Fuzzy Set and Beyond。Chicago, IL:University of California Press。  new window
6.Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows user's guide。Los Angeles, CA:BMDP Statistical Software。  new window
7.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
8.Schumacker, R. E.、Lomax, R. G.(1996)。A Beginner's Guide to Structural Equation Modeling。Mahwah, NJ:Lawrence Erlbaum Associates。  new window
9.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
10.Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。  new window
11.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
圖書論文
1.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: a Foundation Analysis。Advances in Consumer Research。Association for Consumer Research。  new window
 
 
 
 
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