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題名：澎湖漁村觀光其遊客意向之研究--以旅遊動機、知覺價值、滿意度與重遊意願為變項
書刊名：鄉村旅遊研究
作者：李明儒 引用關係／郭家瑜／林菁真 引用關係
作者(外文)：Lee, Ming-ju／Kuo, Gu-yu／Lin, Ching-chen
出版日期：2013
卷期：7:1
頁次：頁17-31
主題關鍵詞：漁村觀光；旅遊行為；旅遊動機-推力因素；拉力因素；Fishing community tourism；Travel motivation；Push factors；Pull factors
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:185
  • 點閱點閱:6
本研究主要探討遊客參與澎湖漁村體驗行之旅遊動機－推力因素、拉力因素對知覺價值、滿意度與重遊意願等研究變項之關係。以結構性問卷為工具，問卷發放時間為2010年8月至10月底，針對澎湖縣岐頭、菜園與二崁三個地區進行研究問卷的發放。研究結果顯示推力因素不會直接影響遊客的滿意度，但會藉由拉力因素及知覺價值來影響滿意度與重遊意願，表示對遊客而言滿意的程度是由拉力因素及知覺價值所構成。建議未來相關單位可針對驅動遊客選擇旅遊目的地的因素，例如在飲食、活動內容方面，吸引遊客來參與活動，並進行活動的規劃與行銷。
This research discussed the influences among push factors, pull factors, perceived value, satisfaction and revisiting willingness of tourists participated in fish community tourism in Penghu. The time of questionnaire distributed was from August to October, 2010. Questionnaire survey was conducted on Qitou, Erkan and Caiyuan in Penghu. Results showed push factors didn't influence on satisfaction and revisiting willingness directly, but influenced on both through pull factors and perceived value. It represented the degree of tourists' satisfaction that constructed from push factors and perceived value. Authorties may focus on factors that driving tourist chose tourist destination, such as food, the content of activities, to attract tourists participate in activities, plan and market activities.
期刊論文
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2.張淑青(2008)。遊憩體驗、滿意度與重遊意願的關係--以澎湖觀光休閒漁業園區為例。觀光旅遊研究學刊，3(1)，19-43。new window  延伸查詢new window
3.林宗賢、王維靖(2008)。遊客對文化襲產旅遊區的動機與知覺之研究--以臺南億載金城為例。旅遊管理研究，8(1)，41-58。new window  延伸查詢new window
4.周聰佑、韓子健、顏宗信(2009)。島嶼休閒漁業體驗行銷策略之研究。島嶼觀光研究，2(1)，1-28。new window  延伸查詢new window
5.張淑青(2006)。知覺價值、顧客價值、顧客滿意與行為意圖的關係--澎湖觀光旅遊之實證。行銷評論，3(2)，169-194。new window  延伸查詢new window
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8.陳勁甫、何宜澤(2005)。事件遊客旅遊動機、活動體驗品質、滿意度與行為意向之研究--以「2004府城七夕國際藝術節」為例。餐旅暨家政學刊，2(2)，161-179。new window  延伸查詢new window
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10.Hutchinson, J.、Lai, F. J.、Wang, Y. C.(2009)。Understanding the Relationships of Quality, Value, Equity, Satisfaction, and Behavioral Intentions among Golf Travelers。Tourism Management，30(2)，298-308。  new window
11.Petrick, J. F.(2004)。The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions。Journal of Travel Research，42(4)，397-407。  new window
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15.劉文禎(2010)。臺中都會區銀髮族國內旅遊消費行為之研究。運動健康與休閒學刊，15，108-118。  延伸查詢new window
16.Cheong, S. M.(2003)。Privatizing tendencies: fishing communities & tourism in Korea。Marine Policy，27(1)，23-29。  new window
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19.Chen, Ching-Fu、Tsai, Dung-Chun(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
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23.Lee, Choong-Ki、Yoon, Yoo-Shik、Lee, Seung-Kon(2007)。Investigating the Relationships among Perceived Value, Satisfaction, and Recommendations: The Case of the Korean DMZ。Tourism Management，28(1)，204-214。  new window
24.李奇勳、蘇瑞蓮(20080900)。服務品質、知覺價值、滿意度及遊後行為意圖關係之探討--以休閒旅遊業為例。顧客滿意學刊，4(2)，1-26。new window  延伸查詢new window
25.Crompton, J. L.、Mckay, Stacey L.(1997)。Motives of Visitors Attending Festival Events。Annals of Tourism Research，24(2)，425-439。  new window
26.李明儒、陳雅捷(20100400)。島嶼遊客體驗價值、滿意度以及重遊意願之研究--以澎湖吉貝嶼、七美嶼為例。休閒產業管理學刊，3(1)，1-18。new window  延伸查詢new window
27.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
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29.張淑青(20060100)。顧客忠誠驅動因子之研究--顧客知覺價值的關鍵角色及顧客滿意與信任的中介影響。輔仁管理評論，13(1)，107-132。new window  延伸查詢new window
30.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management，31(1)，29-35。  new window
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33.蘇瑞蓮、金喆(20080600)。旅遊意象、知覺價值、服務品質、知覺風險對遊後行為意圖的影響--以苗栗縣西湖渡假村為例。聯大學報，5(1)，181-200。  延伸查詢new window
34.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
35.Chen, C. F.(2008)。Investigating Structural Relationships between Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions for Air Passengers: Evidence from Taiwan。Transportation Research Part A: Policy and Practice，42(4)，709-717。  new window
36.Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research，34(2)，119-134。  new window
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38.Yoon, Yooshik、Uysal, Muzaffer(2005)。An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a structural model。Tourism Management，26(1)，45-56。  new window
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會議論文
1.陳麗娟、楊植凱、廖揚陸(2009)。探討大陸人士來台文化觀光之旅遊動機及滿意度研究。管理學術研討會。國立勤益大學管理學院。  延伸查詢new window
圖書
1.Kline, R. B.(2005)。Principles and Practice of Structural Equation Modeling。New York：The Guilford Press。  new window
2.Kotler, Philip、Armstrong, Gary(1999)。Principles of Marketing。Prentice-Hall。  new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate data analysis。Prentice Hall。  new window
圖書論文
1.Iso-Ahola, Seppo E.(1989)。Motivation for leisure。Understanding leisure and recreation: Mapping the past charting the future。State College：R. A. Venture Publishing。  new window
 
 
 
 
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