As the number of elderly people in Taiwan increases year by year, meeting the needs of elderly people has created a growing market for many industries. Among all the plans for retirement living, sightseeing is the first choice for many retirees. In Taiwan, many traditional industries have transformed their factories into tourist attractions. Such a form of tourism needs to not only satisfy the needs of elderly tourists but also benefit participating factories. This study aims to discover middle-aged and elderly tourists’ sense of identity of experimental marketing strategies used by tourist attraction factories. A survey was conducted of visitors aged 45 and above at a popular tourist attraction factory in Nantou area: Taiwan Mochi Museum. Data from 114 valid questionnaire returns was analyzed and the results are as follows: (1) Most middle-aged and elderly tourists agreed with the experimental marketing strategies; (2) Those activities involving tasting gave better impressions; (3) The high service quality and great atmosphere met emotional needs of respondents; (4) Middle-aged and elderly tourists appreciated the variety of products; (5) Experiencing activities stimulated the desire to purchase products; (6) Visiting tourist attraction factories offered more opportunities for family members or friends to get together.