行動商務消費者之購買決策過程探討：以選擇餐廳為例__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
摘要
外文摘要
引文資料

題名：	行動商務消費者之購買決策過程探討：以選擇餐廳為例
書刊名：	戶外遊憩研究
作者：	何昶鴛／黃緒瀚／原友蘭／陳銘芷
作者(外文)：	Ho, Chaang-iuan／Huang, Hsu-han／Yuan, Yu-lan／Chen, Ming-chi
出版日期：	2016
卷期：	29:4
頁次：	頁103-133
主題關鍵詞：	消費者購買決策；消費者決策過程模式；社會性資訊搜尋；餐廳選擇；行動商務；The EKB model；Consumer decision-making process model；Social search；Restaurant selection；M-commerce
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:15 點閱:22

本研究以EKB模式為基礎，探討消費者以智慧型手機作為資訊搜尋工具並選擇餐廳的決策過程。以210位大學生作為樣本，以問卷調查方式收集資料，建構模式並採用偏最小平方法加以驗證。研究結果顯示：消費者的記憶由內隱性轉為具有外顯性，並對於後續之資訊搜尋有所影響。受訪者首先進行內部搜尋，而後轉向行動網路搜尋。搜尋資訊之際，也篩選資訊並將其儲存於手機。同時透過社會性資訊搜尋詢問他人的意見與進行討論，對於決策訂定有更大的影響性；亦發現受訪者省略方案評估而直接選定餐廳。研究結果有助於瞭解行動商務消費者如何選擇餐廳，並提供業者適當的行銷建議。本研究所提出的模式架構可作為發展更完整的行動商務消費者決策過程的基礎。

以文找文

By revisiting the traditional EKB model and examining the underlying assumptions in the mobile Internet context, we propose a consumer decision-making process model for selecting restaurants and explore its validity. The model is empirically assessed by 210 valid samples using the partial least square technique. A survey was implemented and the respondents comprised students from two universities in Taiwan. One of the major contributions to this research is to explicitly identify intrinsic elements, such as the cognitive load (memory storage) and information processing, and their effects on consumer decision-making. It appears that restaurant consumers via the platform of smartphones do not always go through the traditional elaborate sequence of making decisions, and instead make decisions faster than they did in the older business environment. The research results demonstrate that both social searches and individual mobile searches have direct positive associations with purchasing behavior. Furthermore, the new construct of social searching has a greater impact than individual searches on purchasing. The implications of the research results are discussed and suggestions for future research are also proposed.

以文找文

期刊論文
1.	Zhang, Ziqiong Q.、Ye, Qiang、Law, Rob、Li, Yijun(2010)。The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews。International Journal of Hospitality Management，29(4)，694-700。
2.	Zhang, J.、Pantula, S. G.、Boos, D. D.(1991)。Robust methods for testing the pattern of a single covariance matrix。Biometrika，78(4)，787-795。
3.	駱少康、汪志堅、方文昌(20050900)。以訪談法探索線上遊戲消費者購買決策程序與轉換因素。電子商務研究，3(3)，289-305。延伸查詢
4.	Ho, C.、Lin, M.、Chen, H.(2012)。Web users' behavioural patterns of tourism information search: From online to offline。Tourism Management，33(6)，1468-1482。
5.	Kwok, Linchi、Yu, Bei(2013)。Spreading Social Media Messages on Facebook: An Analysis of Restaurant Business-to-Consumer Communications。Cornell Hospitality Quarterly，54(1)，84-94。
6.	Stern, B. B.(1994)。A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient。Journal of Advertising，23(2)，5-15。
7.	Gupta, P.、Harris, J.(2010)。How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective。Journal of Business Research，63(9/10)，1041-1049。
8.	Gursoy, D.、McCleary, Ken W.(2004)。An integrative model of tourists' information search behavior。Annals of Toursim Research，31(2)，353-373。
9.	Gursoy, D.、McCleary, K. W.(2004)。Traveler's prior knowledge and its impact on their information search behavior。Journal of Hospitality and Tourism Research，28(1)，66-94。
10.	Teo, T. S. H.、Yeong, Y. D.(2003)。Assessing the consumer decision process in the digital marketplace。Omega，31(5)，349-363。
11.	Lim, H.、Dubinsky, A. J.(2005)。The Theory of Planned Behavior in E-Commerce: Making a Case for Interdependencies between Salient Beliefs。Psychology and Marketing，22(10)，833-855。
12.	De Bruyn, A.、Lilien, G. L.(2008)。A multi-stage model of word-of-mouth influence through viral marketing。International Journal of Research in Marketing，25(3)，151-163。
13.	Butler, R.、Peppard, J.(1998)。Consumer Purchasing on the Internet: Process and Prospects。European Management Journal，16(5)，600-610。
14.	Efron, Bradley(1979)。Bootstrap methods: another look at the jackknife。The Annals of Statistics，7(1)，1-26。
15.	Liang, A. R.、Lim, W. M.(2011)。Exploring the online buying behavior of specialty food shoppers。International Journal of Hospitality Management，30(4)，855-865。
16.	Okazaki, S.、Hirose, M.(2009)。Does Gender Affect Media Choice in Travel Information Search? On the Use of Mobile Internet。Tourism Management，30(6)，794-804。
17.	Auter, P. J.(2007)。Portable social groups: Willingness to communicate, interpersonal communication gratifications and cell phone use among young adults。International Journal of Mobile Communication，5(2)，139-156。
18.	Bae, S.、Jang, J.、Kim, J.(2013)。Good Samaritans on social network services: Effects of shared context information on social supports for strangers。International Journal of Human-Computer Studies，71(9)，900-918。
19.	Gómez-Barroso, J. L.、Bacigalupo, M.、Nikolov, S. G.、Companó, R.、Feijóo, C.(2012)。Factors required for mobile search going mainstream。Online Information Review，36(6)，846-857。
20.	Hansen, P.、Järvelin, K.(2005)。Collaborative information retrieval in an informationintensive domain。Information Processing and Management，41(5)，1101-1119。
21.	Ho, C. I.、Lin, Y. C.、Yuan, Y. L.、Chen, M. C.(2016)。Pre-trip tourism information search by smartphones and use of alternative information channels: A conceptual model。Cogent Social Sciences，2，1136100。
22.	Kang, J.、Namkung, Y.(2016)。Restaurant information sharing on social networking sites: Do network externalities matter?。Journal of Hospitality & Tourism Research，40(6)，739-763。
23.	Kaplan, Andreas M.(2012)。If you love something, let it go mobile: Mobile marketing and mobile social media 4X4。Business Horizons，55(2)，129-139。
24.	Melián-González, S.、Bulchand-Gidumal, J.、López-Valcárcel, B. G.(2013)。Online customer reviews of hotels: As participation increases, better evaluation is obtained。Cornell Hospitality Quarterly，54(3)，274-283。
25.	Mills, A. J.(2012)。Virility in social media: The SPIN framework。Journal of Public Affairs，12(2)，162-169。
26.	O'Reilly, T.(2007)。What is Web 2.0: Design patterns and business models for the next generation of software。Communications & Strategies，1(1)，17-37。
27.	Patel, N.、Clawson, J.、Voida, A.、Lyons, K.(2009)。Mobiphos: A study of user engagement with a mobile collocated-synchronous photo sharing application。International Journal of Human-Computer Studies，67(12)，1048-1059。
28.	Pescher, C.、Reichhart, P.、Spann, M.(2014)。Consumer decision-making processes in mobile rival marketing campaigns。Journal of Interactive Marketing，28(1)，43-54。
29.	Ratchford, B. T.(2001)。The economic of consumer knowledge。Journal of Consumer Research，27(4)，397-411。
30.	Sigala, M.(2012)。The impact of geocollaborative portals on group decision making for trip planning。European Journal of Information Systems，21(4)，404-426。
31.	Sotiriadis, M.、Zyl, C.(2013)。Electronic word-of-mouth and online reviews in tourism services。Electronic Commerce Research，13(1)，103-124。
32.	Suki, N. M.、Suki, N. M.(2007)。Mobile phone usage for m-learning: Comparing heavy and light mobile phone users。Campus-Wide Information Systems，24(5)，355-365。
33.	Suki, Norazah Mohd(2013)。Students' dependence on smart phones: The influence of social needs, social influences and convenience。Campus-Wide Information Systems，30(2)，124-134。
34.	Ye, Qiang、Law, R.、Gu, Bin、Chen, W.(2011)。The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings。Computers in Human Behavior，27(2)，634-639。
35.	Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。
36.	Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management，31(1)，29-35。
37.	Chin, W. W.(1998)。Issues and opinion on structural equation modeling。MIS Quarterly，22(1)，7-16。
38.	Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice，19(2)，139-152。
39.	Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。
40.	Clarke, Irvine III(2001)。Emerging value propositions for m-commerce。Journal of Business Strategies，18(2)，133-149。
41.	Haubl, G.、Trifts, V.(2000)。Consumer decision making in online shopping environments: the effects of interactive decision aids。Marketing Science，19(1)，4-21。
42.	Jeong, E. H.、Jang, S. S. C.(2011)。Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations。International Journal of Hospitality Management，30(2)，356-366。
43.	Twidale, M. B.、Nichols, D. M.、Paice, C. D.(1997)。Browsing Is a Collaborative Process。Information Processing and Management，33(6)，761-783。
44.	Sigala, M.(2010)。Measuring Customer Value in Online Collaborative Trip Planning Processes。Marketing Intelligence & Planning，28(4)，418-443。

會議論文
1.	Kim, Y. A.、Srivastava, J.(2007)。Impact of Social Influence in E-Commerce Decision Making。The 9th International Conference on Electronic Commerce。Minneapolis, Minnesota：New York, NY：ACM Press。293-302。
2.	何昶鴛、林俞君、黃緒瀚、陳銘芷、原友蘭(2013)。智慧型手機使用者如何搜尋旅遊資訊：其行為模式架構之建立。2013第15屆休閒、遊憩、觀光學術研討會暨國際論壇。台中市：東海大學。延伸查詢
3.	Aula, A.、Jhaveri, N.、Käki, M.(2005)。Information search and re-access strategies of experienced web users。The 14th international conference on World Wide Web。New York：ACM Press。583-592。
4.	Chen, L.(2010)。Understanding buyers' social information needs during purchase decision process。The 12th International Conference on Electronic Commerce。New York：ACM Press。15-22。
5.	Erdelez, S.(2000)。Toward understanding information encountering on the Web。The 63rd Annual Meeting of the ASIS。Medford, NJ：The American Society of Information Science Today。363-371。
6.	Groh, G.、Ehmig, C.(2007)。Recommendations in taste related domains: collaborative filtering vs. social filtering。The International ACM Conference on Supporting Group Work。New York：ACM Press。127-136。
7.	Ho, C. I.、Lin, Y. C.、Yuan, Y. L.、Chen, M. C.(2015)。Tourism information search process of smartphone users: Model development and validation。The 21st APTA (Asia-Pacific Tourism Association) 2015 International Conference。Kuala Lumpur：APTA。
8.	Ho, C. I.、Lin, Y. C.、Yuan, Y. L.、Chen, M. C.(2015)。Identifying tourism information search characteristics on the smartphone。5th Advances in Hospitality and Tourism Marketing and Management Conference。Beppu：AHTMM。
9.	Lee, M. K. O.、Cheung, C. M. K.、Sia, C. L.、Lim, K. H.(2006)。How positive informational social influence affects consumer's decision of Internet shopping?。The 39th Hawaii International Conference on System Sciences。Hawaii：Hawaii International Conference on System Sciences。115-124。
10.	Madan, B. B.、Gogeva-Popstojanova, K.、Vaidyanathan, K.、Trivedi, K. S.(2002)。Modeling and quantification of security attributes of software systems。International Conference on Dependable Systems and Networks。Danvers, MA：The Institute of Electrical and Electronics Engineers Inc.。505-514。
11.	Morris, M. R.、Teevan, J.、Panovich, K.(2010)。What do people ask their social networks, and why? A survey study of status message & behavior。The SIGCHI Conference on Human Factors in Computing Systems。New York：ACM Press。1739-1748。
12.	Wang, J.、Erdelez, S.、Thome, J.(2011)。Online consumer information encountering experience for planned purchase and unplanned purchase。The 2011 iConference。New York：ACM Press。794-795。
13.	Kempe, D.、Kleinberg, J.、Tardos, E.(2003)。Research track: Maximizing the spread of influence through a social network。The 9th ACM SIGKDD international conference on knowledge discovery and data mining。New York：ACM Press。137-146。

研究報告
1.	(2013)。Our Mobile Planet：台灣，瞭解行動上網的消費者。延伸查詢

學位論文
1.	安益成(2007)。台北地區餐廳消費者購買決策過程之研究--以淡江大學EMBA和IMBA碩士在職專班為例(碩士論文)。淡江大學。延伸查詢

圖書
1.	Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1968)。Consumer Behavior。New York：Holt, Rinehart & Winston。
2.	Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1986)。Consumer behavior。New York：Plenum Press。
3.	資策會(2011)。2011臺灣智慧型裝置持有與服務使用行為調查報告。臺北市：經濟部。延伸查詢
4.	蕭文龍(2013)。統計分析入門與應用：SPSS中文版+PLS-SEM (SmartPLS)。台北市：碁峰資訊股份有限公司。延伸查詢
5.	McNeil, P.(2013)。Mobile web designer's idea Book: The ultimate guide to trends, themes and styles in mobile web design。Cincinnati, OH：F & W Publications Inc.。
6.	Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。
7.	Harman, Harry H.(1967)。Modern factor analysis。University of Chicago Press。
8.	Hair, Joseph F. Jr.、Hult, G. Tomas M.、Ringle, Christian M.、Sarstedt, Marko(2014)。A primer on partial least squares structural equation modeling (PLS-SEM)。Sage Publications。
9.	Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。

其他
1.	資策會(2013)。行動通訊口譯的新時代即將來臨，http://www.find.org.tw/market_info.aspx?n_ID=5858。延伸查詢
2.	資策會(2014)。智慧型行動裝置普及率近7成，市場即將飽和！資策會FIND：行動族群半年增加逾100萬人、全台滑世代破1,432萬，http://www.find.org.tw/market_info.aspx?n_ID=8303。延伸查詢
3.	BizGrader(2010)。Industry statistics，http://www.dininggrader.com/restaurant_stats/。
4.	Marcotte, E.(2010)。A list apart: Responsive web design，http://alistapart.com/article/responsive-web-design。
5.	Nielsen(2013)。Mobile search moments: Understanding how mobile drive conversions，http://www.thinkwithgoogle.com/research-studies/creating-moments-that-matter.html。
6.	Offutt, B.(2013)。Phocuswright and the future of travel distribution: Innovation and technology trends，http://www.phocuswright.com/Free-Travel-Research/PhoCusWright-and-The-Future-of-Travel-Distribution-Innovation-and-Technology-Trends。

圖書論文
1.	Buhalis, D.、Foerste, M. K.(2014)。SoCoMo marketing for travel and tourism。Information and communication technologies in tourism 2014。Springer International Publishing。
2.	Groth, A.、Haslwanter, D.(2015)。Perceived usability, attractiveness and intuitiveness of responsive mobile tourism websites: A user experience study。Information and communication technologies in tourism 2015。Springer International Publishing。
3.	Hwang, J.、Park, S.(2015)。Social media on smartphones for restaurant decisionmaking process。Information and communication technologies in tourism 2015。Springer International Publishing。
4.	Schindler, R. M.、Bickart, B.(2005)。Published word of mouth: Referable, consumergenerated information on the internet。Online consumer psychology: Understanding and influencing behavior in the virtual world。Mahwah, NJ：Lawrence Erlbaum Associates。
5.	Serna, A.、Gerrikagoitia, J. K.、Alzua, A.(2014)。Towards a better understanding of the cognitive destination image of euskadi-basque country based on the analysis of UGC。Information and Communication Technologies in Tourism 2014。Springer International Publishing。
6.	Wold, H.(1975)。Soft modeling by latent variables: The nonlinear iterative partial least squares (NIPALS) approach。Perspectives in probability and statistics。Sheffield：Applied Probability Trust。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	廣告代言人吸引力、廣告情感訴求與玩家參與線上遊戲公測意圖
2.	線上遊戲外掛程式公平性對玩家持續意圖的影響
3.	線上遊戲玩家心理特質與轉換意圖：檢驗多樣化搜尋與風險承受的干擾效果
4.	臺灣地區線上遊戲者人格特質忠誠度關聯研究：需求內容為干擾
5.	遊戲動機與線上遊戲持續參與意圖之研究：不同玩家族群之比較
6.	探討臺灣高齡族群參與數位休閒遊戲適合性與商機
7.	「遷移到虛擬新世界」--以人口遷移理論探討MMORPG玩家的轉換
8.	品牌形象、品牌信任與網路口碑關聯性之研究--以線上遊戲「魔獸世界」為例
9.	建構線上遊戲服務品質量表
10.	文化創意產業行動者網路研究：以數位遊戲產業為個案
11.	玩家為何轉換線上遊戲--人口遷徙理論觀點
12.	線上遊戲廣告說服策略之研究
13.	應用語意變數於線上遊戲產業創新策略評估模式建構之研究
14.	線上遊戲玩家與非玩家人格與心理需求滿足之差異
15.	線上遊戲玩家共識模式建構與驗證

無相關博士論文

無相關書籍

無相關著作

無相關點閱

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫