市場導向、全面品質管理與旅館績效之研究：組織學習的中介效果_

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題名：	市場導向、全面品質管理與旅館績效之研究：組織學習的中介效果
書刊名：	休閒產業管理學刊
作者：	陳寬裕／陳秀娟／蘇儀湄
作者(外文)：	Chen, Kuan-yu／Chen, Shiu-chun／Shu, Yi-mei
出版日期：	2016
卷期：	9:1
頁次：	頁1-28
主題關鍵詞：	動態能力；市場導向；全面品質管理；組織學習；旅館績效；Dynamic capability；Market orientation；Total quality management；Organizational learning；Hotel performance
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:47 點閱:14

本研究從動態能力觀點，探究市場導向、全面品質管理及組織學習等企業動態能力與旅館績效間的關係。動態能力，是企業因應環境變化能力，透過對台灣房間數達50間以上之一般旅館為研究對象，經問卷調查及結構方程模型分析發現，除市場導向正向影響旅館績效不顯著外，其餘構念間存在顯著正向關係；全面品質管理與組織學習分別在市場導向與組織學習、市場導向或全面品質管理與旅館績效間各具中介效果；市場導向對旅館績效之影響亦受全面品質管理與組織學習中介因子之序列中介影響。

以文找文

Based on dynamic capability perspective, this study presents a novel scheme that incorporates market orientation, total quality management, and organizational learning collectively referred to as dynamic capability, and can react to environmental change. The research subjects were managers of Taiwan hotels with a capacity of over fifty rooms. A questionnaire survey and Structural equation modeling was performed. We conclude the following: (1) In addition to the fact that market orientation insignificantly affects hotel performance, other research constructs significantly influence relationship. (2) Total quality management has a mediating effect on the association between market orientation and organizational learning; Organizational learning has a mediating effect on the association between market orientation and hotel performance or between total quality management and hotel performance; Market orientation affects hotel performance, which is mediated by series mediators of TQM and organizational learning.

以文找文

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14.	以服務品質為中介變相探討國際觀光旅館組織創新與組織績效之相關研究
15.	智慧資本、組織創新與其營運績效關係之研究--以咖啡連鎖餐飲業臺商為例

1.	國民小學校長變革領導、動態能力與學校經營績效測量模式驗證及關係之研究
2.	以公司觀點探討企業與顧客共創價值之研究
3.	國民小學校長知識領導、教師工作活力、學校組織學習與競爭優勢關係之研究
4.	運用社會資本觀點建構組織雙面兼具之效果─以市場導向為情境變數
5.	市場知識之研究：概念架構
6.	從動態能力觀點探討台灣旅館績效之實證研究
7.	台灣產險業經營績效分析與提昇之研究-從財務面與非財務面觀點探討
8.	國民小學校長變革領導與學校經營績效之研究─以動態能力為干擾變項
9.	電信新產品服務知覺品質、服務等候、企業形象與知覺價值對台灣區消費者行為意向與選擇行為之影響
10.	組織內部社會資本對知識分享與組織創新影響之研究
11.	新產品開發之研究–探索、開發與雙軌並行之觀點
12.	團隊學習成效之探討-以台灣醫療院所之實務社群為例
13.	從創新傾向觀點探討高科技產業組織寬裕資源、動態能力與組織創新關係之研究
14.	企業服務回應、員工社會情緒、服務結果間關係之研究
15.	外在環境、組織文化、知識管理能力、組織創新與組織績效之實證研究

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