Exploring Brand Development in Taiwanese SMEs: The Case Study of 1300 Only Porcelain_

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

來源文獻資料
外文摘要
引文資料

題名：	Exploring Brand Development in Taiwanese SMEs: The Case Study of 1300 Only Porcelain
書刊名：	International Journal of Business and Information
作者：	Shieh, Meng-da／Nguyen, Thi-huong／Yang, Chia-han
出版日期：	2016
卷期：	11:2
頁次：	頁147-174
主題關鍵詞：	Brand；Brand name；Logo；Brand image；Brand communication
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:6

This study explores brand development and performance in small- and mediumsized enterprises (SMEs) in Taiwan through factors such as brand name, brand logo, brand image, and brand communication. The study uses in-depth interviews with employees of one small company (1300 Only Porcelain) in Kaohsiung city, which specializes in high-quality porcelain. The grounded theory methodology is considered an appropriate method to explore brand development and performance of the small company. Our results show that the company has been very careful in choosing, implementing, and designing its brand elements such as brand name, brand logo, brand image, and brand communication. The company has considered all of these elements very cautiously in order to build up its facility and to create memorable, favorable, and positive images among customers. This company’s brand, however, is not widely recognized in Taiwan or around the world, for reasons explained in the study.

以文找文

期刊論文
1.	Webster, F. E. Jr.、Keller, K. L.(2004)。A roadmap for branding in industrial markets。The Journal of Brand Management，11(5)，388-402。
2.	Pittard, N.、Ewing, M.、Jevons, C.(2007)。Aesthetic Theory and Logo Design: Examining Consumer Response to Proportion Across Cultures。International Marketing Review，24(4)，457-473。
3.	Kempf, D. S.、Smith, R. E.(1998)。Consumer processing of product trial and the influence of prior advertising: A structural modeling approach。Journal of Marketing Research，35(3)，325-338。
4.	Hall, B. F.(2002)。A new model for measuring advertising effectiveness。Journal of Advertising Research，42(2)，23-31。
5.	Pappu, R.、Quester, P. G.(2008)。Does brand equity vary between department stores and clothing stores? Results of an empirical investigation。Journal of Product and Brand Management，17(7)，425-435。
6.	Shocker, A. D.、Srivastava, R. K.、Ruekert, R. W.(1994)。Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue。Journal of Marketing Research，31(2)，149-158。
7.	Chan, A. K. K.、Huang, Y. Y.(1997)。Brand naming in China: a linguistic approach。Marketing Intelligence and Planning，15(5)，227-234。
8.	Levy, B.(1991)。Transaction Costs, the Size of Firms and Industrial Policy。Journal of Development Economics，34，151-178。
9.	Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17(1)，110-119。
10.	Cheung, C. K.、Chan, C. M.(2000)。Social-cognitive factors of donating money to charity, with special attention to an international relief organization。Evaluation and Program Planning，23(2)，241-253。
11.	Jun, J. W.、Cho, C. H.、Kwon, H. J.(2008)。The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea。Journal of Brand Management，15(6)，382-398。
12.	Swartz, T. A.(1983)。Brand symbols and message differentiation。Journal of Advertising Research，23(5)，59-64。
13.	Walsh, M. F.、Winterich, K. Page、Mittal, V.(2010)。Do logo redesigns help or hurt your brand? The role of brand commitment。Journal of Product and Brand Management，19(2)，76-84。
14.	Shocker, A. D.、Srinivasan, V.(1979)。Multi-attribute approaches for product concept evaluation and generation: A critical review。Journal of Marketing Research，16，159-180。
15.	Zehir, C.、Şahin, A.、Kitapçı, H.、Özşahin, M.(2011)。The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust: The Empirical Research On Global Brands。Procedia: Social and Behavioral Sciences，24，1218-1231。
16.	Ad, G.、Adîr, V.、Pascu, N. E.(2012)。Logo design and the corporate identity。Procedia - Social and Behavioral Sciences，51，650-654。
17.	Azize, Ş.、Cemal, Z.、Hakan, K.(2012)。Does brand communication increase brand trust? The empirical research on global mobile phone brands。Procedia--Social and Behavioral Sciences，58，1361-1369。
18.	Bendapudi, N.、Singh, S. N.、Bendapud, V.(1996)。Enhancing helping behavior: An integrative framework for promotion planning。The Journal of Marketing，60(3)，33-49。
19.	Barwise, P.(1993)。Brand equity: Snark or boojum?。International Journal of Research in Marketing，10(1)，93-104。
20.	Baker, M. J.、Balmer, J. M.(1997)。Visual identity: Trappings or substance?。European Journal of Marketing，31(5/6)，366-383。
21.	Crosby, L. A.、Stephens, N.(1987)。Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry。Journal of Marketing Research，24(4)，404-411。
22.	Chuang, Y.(1999)。Returns to scale, productive efficiency, and optimal firm size evidence from Taiwan's firm date。Applied Economic，31，1353-1364。
23.	Carty, W. M.、Senapati, U.(1998)。Porcelain--Raw materials, processing, phase evolution, and mechanical behavior。Journal of the American Ceramic Society，81(1)，3-20。
24.	Foroudi, P.、Melewar, T. C.、Gupta, S.(2014)。Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting。Journal of Business Research，67(11)，2269-2281。
25.	Friedman, M.(1985)。The changing language of a consumer society: Brand name usage in popular American novels in the postwar era。Journal of Consumer Research，11(4)，927-938。
26.	Hynes, N.(2009)。Colour and meaning in corporate logos: An empirical study。Journal of Brand Management，16(8)，545-555。
27.	Henderson, P. W.、Cote, J. A.(1998)。Guidelines for selecting or modifying logos。The Journal of Marketing，62(2)，14-30。
28.	Gardner, B.、Levy, S.(1955)。The Product and the Brand。Harvard Business Review，33，55-59。
29.	Keller, K. L.、Heckler, S. E.、Houston, M. J.(1998)。The effects of brand name suggestiveness on advertising recall。The Journal of Marketing，52(1)，48-57。
30.	Kohli, C.、Suri, R.(2000)。Brand names that work: A study of the effectiveness of different types of brand names。Marketing Management Journal，10(2)。
31.	Klink, R. R.(2001)。Creating meaningful new brand names: A study of semantics and sound symbolism。Journal of Marketing Theory and Practice，9(2)，27-34。
32.	Loken, B.、Joiner, C.、Peck, J.(2002)。Category attitude measures: Exemplars as inputs。Journal of Consumer Psychology，12(2)，149-161。
33.	Mohammad, A. A. S.(2012)。The effect of brand trust and perceived value in building brand loyalty。International Research Journal of Finance and Economics，85，111-126。
34.	Milligan, O. L. H.(1950)。Refractory whitewares of the porcelain type。American Ceramic Society Bulletin，29(4)，154-157。
35.	Melewar, T. C.、Hussey, G.、Srivoravilai, N.(2005)。Corporate visual identity: The rebranding of France Télécom。The Journal of Brand Management，12(5)，379-394。
36.	MacInnis, D. J.、Shapiro, S.、Mani, G.(1999)。Enhancing brand awareness through brand symbols。Advances in Consumer Research，26，601-608。
37.	Müller, B.、Kocher, B.、Crettaz, A.(2011)。The effects of visual rejuvenation through brand logos。Journal of Business Research。
38.	Romaniuk, J.、Nenycz-Thiel, M.(2013)。Behavioral brand loyalty and consumer brand associations。Journal of Business Research，66(1)，67-72。
39.	Pavia, T. M.、Costa, J. A.(1993)。The winning number: Consumer perceptions of alphanumeric brand names。The Journal of Marketing，85-98。
40.	Sakici, C.、Ayan, E.(2012)。The steps of logo design at Kastamonu University, Forestry Faculty。Procedia--Social and Behavioral Sciences，51，641-644。
41.	Sahin, A.、Zehir, C.、Kitapçı, H.(2011)。The effects of brand experiences, trust and satisfaction on building brand loyalty: An empirical research on global brands。Procedia: Social and Behavioral Sciences，24，1288-1301。
42.	Van Riel, C. B.、Van den Ban, A.(2001)。The added value of corporate logos--An empirical study。European Journal of Marketing，35(3/4)，428-440。
43.	Van der Lans, R.、Cote, J. A.、Cole, C. A.、Leong, S. M.、Smidts, A.、Henderson, P. W.、Schmitt, B. H.(2009)。Cross-national logo evaluation analysis: An individual-level approach。Marketing Science，28(5)，968-985。
44.	Van den Bosch, A. L. M.、De Jong, M. D. T.、Elving, W. J. L.(2005)。How corporate visual identity supports reputation。Corporate Communications: An International Journal，10(2)，108-116。
45.	Turley, L. W.、Moore, P. A.(1995)。Brand name strategies in the service sector。Journal of Consumer Marketing，12(4)，42-50。
46.	Tavassoli, N. T.(2002)。Spatial memory for Chinese and English。Journal of Cross-Cultural Psychology，33(4)，415-431。
47.	Bergh, Bruce Vanden、Adler, K.、Oliver, L.(1987)。Linguistic distinction among top brand names。Journal of Advertising Research，27(4)，39-44。
48.	Ailawadi, Kusum L.、Keller, Kevin Lane(2004)。Understanding retail branding: Conceptual insights and research priorities。Journal of Retailing，80(4)，331-342。
49.	Schmitt, B. H.、Pan, Y.、Tavassoli, N. T.(1994)。Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English。Journal of Consumer Research，21(3)，419-431。
50.	Sjödin, H.、Törn, F.(2006)。When communication challenges brand associations: A framework for understanding consumer responses to brand image incongruity。Journal of Consumer Behavior，5(1)，32-42。
51.	Keller, Kevin L.、Lehmann, Donald R.(2006)。Brands and Branding: Research Findings and Future Priorities。Marketing Science，25(6)，740-759。
52.	Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。
53.	Duncan, Tom、Moriarty, Sandra E.(1998)。A Communication-Based Marketing Model for Managing Relationships。Journal of Marketing，62(2)，1-13。
54.	Matzler, Kurt、Grabner‐Kräuter, Sonja、Bidmon, Sonja(2008)。Risk aversion and brand loyalty: The mediating role of brand trust and brand affect。Journal of Product & Brand Management，17(3)，154-162。
55.	Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。
56.	Schmitt, Bernd(2012)。The consumer psychology of brands。Journal of Consumer Psychology，22(1)，7-17。

會議論文
1.	Heath, T. B.、Chatterjee, S.、France, K. R.(1990)。Using the phonemes of brand names to symbolize brand attributes。Chicago, Ill：American Marketing Association。38-42。

學位論文
1.	Pimentel, R. W.(1997)。Consumer preference for logo designs: Visual design and meaning(博士論文)。University of Arizona，Tucson, AZ。

圖書
1.	Bennett, P. D.(1995)。Dictionary of marketing terms。Lincolnwood, IL：Chicago：NTC Business Books。
2.	Keller, K. L.(1998)。Strategic Brand Management。Upper Saddle River, NJ：Prentice Hall。
3.	Bevee, C.、Thill, J.、Mescon, M.(2007)。Excellence in Business。New York：Pearson Prentice Hall。
4.	Doyle, P.(2002)。Marketing Management and Strategy。Harlow, England：Financial Times/Prentice Hall。
5.	Kotler, Philip H.(1991)。Marketing Management: Analysis, Planning, and Control。Englewood Cliffs, NJ：Prentice Hall。
6.	Kotler, P.(1998)。Marketing Management: Analysis, Planning and Control。Englewood Cliffs, NJ：Prentice Hall。
7.	Paivio, A.(1969)。Mental Imagery in Associative Learning and Memory。Bobbs-Merrill。
8.	Olins, W.(1989)。Corporate identity: Making business strategy visible through design。London：Thames & Hudson。
9.	Rosenthal, E.(1949)。Pottery and Ceramics。London：Penguin Books。
10.	Kapferer, J.-N.(1997)。Strategic Brand Management。London：Kogan Page。
11.	Levy, S. J.(1978)。Marketplace Behavior: Its Meaning for Management。NY：AMACOM。
12.	Aaker, D. A.(1991)。Managing Brand Equity。New York, NY：The Free Press。
13.	Li, Kuo-Ting(1988)。The Evolution of Policy Behind Taiwan's Development Success。New Haven, CT：Yale University Press。
14.	Strauss, Anselm、Corbin, Juliet(1998)。Basics of Qualitative Research: Techniques and Procedures for Developing Grounder Theory。Sage。
15.	Aaker, David A.(1996)。Building Strong Brands。New York, NY：Simon & Schuster UK Ltd.：The Free Press。
16.	Wade, Robert(1990)。Governing the Market: Economic Theory and the Role of Government in East Asian Industrialiation。Princeton University Press。

其他
1.	Lai, Robert S. Q.(2006)。Service, Minding, Esteem, Awareness，http://www.cacci.org.tw/Speeches/21st%20Conf/SunQuaeLai-Presentation.pdf。

圖書論文
1.	Levy, S. J.、Glick, I. O.(1973)。Imagery and symbolism。Marketing Manager's Handbook。Chicago, Ill：Dartnell。

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

無相關期刊論文

無相關博士論文

無相關書籍

無相關著作

1.	The Impact of Corporate Social Responsibility on Globalization--An Example Involving Asian Consumers
2.	The Effect of Surprise on Customer Satisfaction: The Moderating Role of Status Consumption
3.	Predicting Online Buying Behavior Among Indian Shoppers Using a Neural Network Technique
4.	Determining Factors Toward a Sustainable Development Path in Selected ASEAN Countries and Japan--Evidence from Panel Data Analysis
5.	Does a Toy a Day Keep the Stress Away?
6.	Personality Types and Level of Organizational Stress of Women Managers in Big Four Accounting Firms in Vietnam
7.	Perceptions of Information Technology Processes Among IT Decision Makers in Thailand
8.	Improving Management Students’ Skills in Framing “Thought-Provoking Questions”: An Action Research
9.	Quantitative Metrics to Assess and Manage Business Contracting Risk Using Risk-O-Meter Software
10.	口碑連結、揭露焦點與體驗順序對多樣搜尋行為之影響
11.	The Impact of Corporate Entity Directors and Supervisors on Enterprise Risk Management
12.	Analysis of Risk Management Strategies for Contingent Convertible Bonds
13.	Copula-Based Pairs Trading in Asia-Pacific Markets
14.	大甲溪石岡壩下游河道沖淤特性探討
15.	Pension Reform and Self-Employment in Hong Kong

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫