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題名:Co-Production in Service-Dominant Logic: Antecedents and Consequences
書刊名:臺大管理論叢
作者:吳立偉 引用關係
作者(外文):Wu, Li-wei
出版日期:2016
卷期:27:1
頁次:頁25-62
主題關鍵詞:共同生產資產專屬性顧客互動品質決策不確定性關係利益Co-productionAsset specificityQuality of customer interactionDecision-making uncertaintyRelational benefits
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:7
本研究利用資產專屬性,顧客互動品質,決策不確定性,關係利益及荷包佔有率來發展共同生產的整合模型,並藉由此模型探討共同生產的前置因素及結果因素。受測對象是台灣投資服務業的顧客,最後蒐集406 份問卷進行實證研究。模型中的假說乃利用結構方程模式進行檢驗。研究結果顯示資產專屬性,顧客互動品質,決策不確定性會正向影響共同生產,共同生產會正向影響特殊待遇利益,社會利益和信心利益,而關係利益會提高顧客荷包佔有率。
This study draws upon asset specificity, quality of customer interaction, decision-making uncertainty, relational benefits, and share of wallet to develop an integrated model of co-production to investigate the antecedents and consequences of co-production. The study involves collecting and analyzing 406 questionnaires from customers in the investment services industry in Taiwan. Moreover, the hypothesized relationships in the model were tested by using a structural equation model. The results indicate that asset specificity, quality of customer interaction, and decision-making uncertainty positively affect co-production, while co-production affects special treatment as well as social and confidence benefits, such as increased share of wallet.
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