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題名:Relationship Formation within Online Brand Communities: Bridging the Virtual and the Real
書刊名:Asia Pacific Management Review
作者:Hsieh, Pei-lingWei, Shang-ling
出版日期:2017
卷期:22:1
頁次:頁2-9
主題關鍵詞:Online brand communityValue cocreationBrand relationship modelBrand relationship quality
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:7
期刊論文
1.Moeller, S.、Ciuchita, R.、Mahr, D.、Odekerken-Schröder, G.、Fassnacht, M.(2013)。Uncovering collaborative value creation patterns and establishing corresponding customer roles。Journal of Service Research,16(4),471-487。  new window
2.Huber, F.、Vollhardt, K.、Matthes, I.、Vogel, J.(2010)。Brand misconduct: Consequences on consumer-brand relationships。Journal of Business Research,63(11),1113-1120。  new window
3.Ahn, H.、Kwon, M. W.、Sung, Y.(2010)。Online brand community across cultures: A comparison between the US and Korea。International Journal of e-Business Management,4(1),34-52。  new window
4.Algesheimer, R.、Dholakia, U. M.、Herrmann, A.(2005)。The social influence of brand communities: Evidence from European car clubs。Journal of Marketing,69(3),19-34。  new window
5.Barnes, S. J.、Mattsson, J.(2011)。Exploring the fit of real brands in the Second Life virtual world。Journal of Marketing Management,27(9/10),934-958。  new window
6.Kohler, T.、Fueller, J.、Matzler, K.、Stieger, D.(2011)。Co-creation in virtual worlds: The design of the user experience。MIS Quarterly,35(3),773-788。  new window
7.Laing, A.、Keeling, D.、Newholm, T.(2011)。Virtual communities come of age: Parallel service, value, and propositions offered in communal online space。Journal of Marketing Management,27(3/4),291-315。  new window
8.Larivière, B.、Joosten, H.、Malthouse, E. C.、Van Birgelen, M.、Aksoy, P.、Kunz, W. H.、Huang, M. H.(2013)。Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media。Journal of Service Management,24(3),268-293。  new window
9.Porter, Constance Elise、Donthu, Naveen、MacElroy, William H.、Wydra, Donna(2011)。How to foster and sustain engagement in virtual communities。California Management Review,53(4),80-110。  new window
10.Wirtz, J.、den Ambtman, A.、Bloemer, J. M. M.、Horváth, C.、Ramaseshan, B.、van de Klundert, J.、Gürhan-Canli, Z.、Kandampully, J.(2013)。Managing brands and customer engagement in online brand communities。Journal of Service Management,24(3),223-244。  new window
11.Casaló, L. V.、Flavián, C.、Guinalíu, M.(2011)。New members' integration: Key factor of success in online travel communities。Journal of Business Research,66(6),706-710。  new window
12.Pai, Pei-Yu、Tsai, Hsien-Tung(2011)。How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors。Behaviour & Information Technology,30(5),603-615。  new window
13.Arora, H.(2009)。A conceptual study of brand communities。The Icfai University Journal of Brand Management,6(2),7-21。  new window
14.Galvagno, M.、Dalli, D.(2014)。Theory of value co-creation: A systematic literature review。Managing Service Quality: An International Journal,24(6),643-683。  new window
15.McColl-Kennedy, J. R.、Vargo, S. L.、Dagger, T. S.、Sweeney, J. C.、Van Kasteren, Y.(2012)。Health care customer value cocreation practice styles。Journal of Service Research,15(4),370-389。  new window
16.Adjei, M. T.、Noble, S. M.、Noble, C. H.(2010)。The influence of C2C communications in online brand communities on customer purchase behavior。Journal of the Academy of Marketing Science,38(5),643-653。  new window
17.Hunag, C. C.、Fang, S. C.、Huang, S. M.、Chang, S. C.、Fang, S. R.(2014)。The impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality。Managing Service Quality,24(2),184-204。  new window
18.Gupta, Sumeet、Kim, Hee-Woong、Shin, Seon-Jin(2010)。Converting virtual community members into online buyers。Cyberpsychology, Behavior, and Social Networking,13(5),513-520。  new window
19.Garnefeld, I.、Iseke, A.、Krebs, A.(2012)。Explicit Incentives in Online Communities: Boon or Bane?。International Journal of Electronic Commerce,17(1),11-37。  new window
20.Kim, J. W.、Choi, J.、Qualls, W.、Han, K.(2008)。It takes a marketplace community to raise brand commitment: The role of online communities。Journal of Marketing Management,24(3/4),409-431。  new window
21.Li, Dahui、Browne, Glenn J.、Wetherbe, James C.(2006)。Why do internet users stick with a specific web site? A relationship perspective。International Journal of Electronic Commerce,10(4),105-141。  new window
22.Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research,66(1),105-114。  new window
23.Hamzah, Z. L.、Alwi, S. F. S.、Othman, M. N.(2014)。Designing corporate brand experience in an online context: a qualitative insight。Journal of Business Research,67(11),2299-2310。  new window
24.Smit, E.、Bronner, F.、Tolboom, M.(2007)。Brand Relationship Quality and Its Value for Personal Contact。Journal of Business Research,60(6),627-633。  new window
25.Jin, L.、Zou, D.(2013)。Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation。Journal of Marketing Management,29(7/8),755-771。  new window
26.Piyathasanan, B.、Mathies, C.、Wetzels, M.、Patterson, P. G.、De Ruyter, K.(2014)。A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers。International Journal of Electronic Commerce,19(2),126-158。  new window
27.Herhausen, Dennis、Binder, Jochen、Schoegel, Marcus、Herrmann, Andreas(2015)。Integrating bricks with clicks: Retailer-level and channel-level outcomes of online-offline channel integration。Journal of Retailing,91(2),309-325。  new window
28.Hsieh, P. L.(2015)。Encounters in an online brand community: Development and validation of a metric for value co-creation by customers。Cyberpsychology Behavior and Social Networking,18(5),286-295。  new window
29.Pentina, I.、Gammoh, B. S.、Zhang, L.、Mallin, M.(2013)。Drivers and outcomes of brand relationship quality in the context of online social networks。International Journal of Electronic Commerce,17(3),63-86。  new window
30.Saariluoma, P.、Jokinen, J. P. P.(2014)。Emotional dimensions of user experience: A user psychological analysis。International Journal of Human-Computer Interaction,30(4),302-320。  new window
31.楊銘賢、趙泓一、劉上嘉、陳慧玲(20140900)。Exploring the Determinants and Effects of Relationships in Collaborative Commerce。Asia Pacific Management Review,19(3),215-238。new window  new window
32.Jang, Heehyoung、Olfman, Lorne、Ko, Ilsang、Kim, Kyungtae、Koh, Joon(2008)。The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty。International Journal of Electronic Commerce,12(3),57-80。  new window
33.Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly,27(1),51-90。  new window
34.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
35.Laroche, Michel、Habibi, Mohammad Reza、Richard, Marie-Odile、Sankaranarayanan, Ramesh(2012)。The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty。Computers in Human Behavior,28(5),1755-1767。  new window
36.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing,66(1),38-54。  new window
37.Schau, Hope Jensen、Muñiz, Albert M. Jr.、Arnould, Eric J.(2009)。How brand community practices create value。Journal of Marketing,73(5),30-51。  new window
38.Shen, Yung-Cheng、Huang, Chun-Yao、Chu, Chia-Hsien、Liao, Hui-Chun(2010)。Virtual community loyalty: An interpersonal-interaction perspective。International Journal of Electronic Commerce,15(1),49-74。  new window
39.McWilliam, Gil(2000)。Building Stronger Brands Through Online Communities。MIT Sloan Management Review,41(3),43-54。  new window
40.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
41.Cheung, Christy M. K.、Chiu, Pui-Yee、Lee, Matthew K. O.(2011)。Online Social Networks: Why Do Students Use Facebook?。Computers in Human Behavior,27(4),1337-1343。  new window
42.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
43.Rageh Ismail, Ahmed、Melewar, T. C.、Lim, Lynn、Woodside, Arch(2011)。Customer experiences with brands: Literature review and research directions。The Marketing Review,11(3),205-225。  new window
44.Zhou, Zhimin、Zhang, Qiyuan、Su, Chenting、Zhou, Nan(2012)。How do brand communities generate brand relationships? Intermediate mechanisms。Journal of Business Research,65(7),890-895。  new window
會議論文
1.Pongsakornrungsilp, S.、Bradshaw, A.、Schroeder, J. E.(2008)。Brand community as co-creation value in the service-dominant logic of marketing。Research Academy Workshop (CRAWS) 6th CRAWS Conference,(會議日期: 2008/04/02-04/04)。Manchester:University of Manchester。1-9。  new window
圖書
1.Jacoby, Jacob、Chestnut, Robert W.(1978)。Brand Loyalty: Measurement and Management。John Wiley and Sons。  new window
2.McQuail, Denis(1983)。Mass communication theory: An introduction。Sage。  new window
 
 
 
 
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