:::

詳目顯示

回上一頁
題名:企業形象、人性化服務與顧客價值觀對顧客忠誠度影響之研究--以銀行業為例
書刊名:臺北城市大學學報
作者:馬良涵謝錦淇
作者(外文):Ma, Liang-hanHsieh, Jin-chi
出版日期:2017
卷期:40
頁次:頁127-140
主題關鍵詞:企業形象人性化的顧客服務顧客價值觀顧客忠誠度中介效果Enterprise imageHumanized serviceCustomer valueCustomer loyaltyMediation effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:5
  • 點閱點閱:7
期刊論文
1.Vahie, Archna、Paswan, Audhesh(2006)。Private label brand image: Its relationship with store image and national brand。International Journal of Retail and Distribution Management,34(1),67-84。  new window
2.Dick, A. S.、Basu, K.(1994)。Customer Loyalty: Towards an Integrated Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
3.Nguyen, N.、Leblanc, G.(2001)。Corporate Image and Corporate Reputation in Customers' Retention Decisions in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
4.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Customer orientation: Effects on customer service perceptions and outcome behaviors。Journal of Service Research,3(3),241-251。  new window
5.Garvin, D. A.(1984)。What does product quality really mean?。Sloan Management Review,26(1),25-43。  new window
6.Chumpitaz, R. C.、Paparoidamis, N. G.(2004)。Service quality and marketing performance in business-to-business markets: Exploring the mediating role of client satisfaction。Managing Service Quality,14,235-248。  new window
7.Ali, R.、Leifu, G.、Rafiq, M. Y.、Hassan, M.(2015)。Role of perceived value, customer expectation, corporate image and perceived service quality on the customer satisfaction。The Journal of Applied Business Research,31(4),1425-1436。  new window
8.Cronin, J. J.、Brady, M. K.、Hult, G. T. M.(2000)。Assessing the effects of quality, value and customer satisfaction on customer behavior intentions in service environments。Journal of retailing,76,193-218。  new window
9.Kandampully, J.、Suhartanto, D.(2000)。Customer Loyalty in the Hotel Industry: The Roll of Customer Satisfaction and Image。International Journal of Contemporary Hospitality Management,12(6),346-351。  new window
10.Lasser, W.、Mittal, B.、Sharma, A.(1995)。Measuring Customer-base Brand Equity。Journal of Consumer Marketing,12(4),11-20。  new window
11.Parsuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations As a Comparison Standard in Measuring Service Quality: Implication for Further Research。The Journal of Marketing,58(1),111-124。  new window
12.Shoham, A.(1998)。Export Performance: A Conceptualization and Empirical Assessment。Journal of International Marketing,6(3),59-81。  new window
13.Singh, J.、Sirdeshmukh, D.(2000)。Agency and Trust Mechanisms in Relational Exchanges。Journal of the Academy of Marketing Science,28(1),150-167。  new window
14.Andreassen, Tor Wallin、Lindestad, Bodil(1998)。The Effect of Corporate Image in the Formation of Customer Loyalty。Journal of Service Research,1(1),82-92。  new window
15.Albrecht, K.(1994)。Customer value。Executive excellence,11(9),14-15。  new window
16.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
17.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing,66(1),15-37。  new window
18.Wong, Amy、Sohal, Amrik(2003)。Service Quality and Customer Loyalty Perspectives on Two Levels of Retail Relationships。Journal of Services Marketing,17(5),495-513。  new window
19.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。  new window
20.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
21.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
22.蔡侊勳、葉焜煌(20120600)。體驗行銷與感質力對品牌形象、顧客滿意度與忠誠度的影響:以數位相機為例。行銷評論,9(2),161-179。new window  延伸查詢new window
23.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
學位論文
1.范佐峯(2012)。企業形象、服務品質與顧客滿意度之關係研究--以國泰人壽保險公司為例(碩士論文)。逢甲大學。  延伸查詢new window
2.陳鉦達(2002)。企業形象、服務補救期望與補救後滿意度關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
3.王仲三(2003)。家電門市服務品質之顧客滿意度研究(碩士論文)。義守大學,高雄。  延伸查詢new window
4.吳秋蓉(2016)。服務品質、顧客忠誠度與顧客再購意願之關係--以某小學課後安親班為例(碩士論文)。國立成功大學。  延伸查詢new window
5.邱雍晴(2015)。旅客搭乘體驗對大眾運輸知覺價值與忠誠度關係之研究--以台灣好行為例(碩士論文)。國立成功大學。  延伸查詢new window
6.黃志佳(2014)。企業形象、服務品質、顧客價值與顧客滿意度關係之研究--以南科健康生活館為例(碩士論文)。南台科技大學。  延伸查詢new window
7.曾韋賓(2011)。企業形象、服務品質、知覺價格、顧客滿意度與顧客忠誠度關係之研究--以C保全公司為例(碩士論文)。國立高雄應用科技大學,高雄市。  延伸查詢new window
8.洪嘉蓉(2004)。服務品質、滿意度與忠誠度關係之研究--以中華電信公司ADSL顧客為例(碩士論文)。大葉大學。  延伸查詢new window
圖書
1.Armstrong, G.、Kotler, P.(2002)。Marketing and Introduction。New Jersey:Prentice Hall。  new window
2.Boulding, K. E.(1961)。The image: Knowledge in life and society。The University of Michigan Press。  new window
3.林陽助(2003)。服務行銷。臺北:精湛行銷企劃工作室。  延伸查詢new window
4.高希均(1985)。企業形象--良性循環的原動力。台北:天下文化出版社。  延伸查詢new window
5.Keller, K. L.(2000)。Building and Managing of Corporate Brand Equity。London:Oxford University Press。  new window
6.Tidd, J.、Hull, F. M.(2003)。Service innovation: organizational responses to technological opportunities and market imperatives。London:Imperial College Press。  new window
7.Berry, Leonard L.、Parasuraman, A.(1991)。Marketing services: Competing through quality。The Free Press。  new window
8.Zeithaml, Valarie A.、Bitner, Mary Jo(1996)。Service Marketing。New York:McGraw-Hill。  new window
9.Loudon, D. L.、Bitta, A. J. D.(1993)。Consumer Behavior: Concepts and Applications。New York:McGrew Hill。  new window
10.Robbins, S.、Judge, T. A.(2013)。Organizational Behavior。London:Prentice Hall。  new window
11.Walton, S. D.(1996)。American Business and Its Enviornment。New York:Mac Milton Company。  new window
12.Kotler, Philip(2000)。Marketing Management。Prentice-Hall。  new window
13.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1995)。Consumer behavior。Dryden Press。  new window
14.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
15.Keller, K. L.(1998)。Strategic brand management: Building, measuring and managing brand equity。Englewood Cliffs, NJ:Prentice Hall。  new window
圖書論文
1.Monroe, Kent B.、Krishnan, R.(1985)。The effect of price on subjective product evaluation。Perceived quality: How consumers view stores and merchandise。Lexington Books。  new window
2.Wetzel, M.、Ruyter, K.、Lemmink, J.(2000)。Antecedents and consequences of service quality in business-to-business services。Handbook of Service Marketing and Management。Newbury Park:Publication, Inc.。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE