全球自由貿易活動，主要由兩種模式進行，區域自由貿易協定和自由貿易區，臺灣以自由貿易區為發展模式。過去研究指出臺灣自貿港區存在許多問題，包含貨物流通不順、雇用限制過多和自主管理規定過嚴等，如何吸引業者進駐並且誘發營運創新，已經成為自由貿易港區政策的重點目標。本研究方法為品質機能展開法，對象包含業者和政府，研究範圍為六個海港自貿港區和政策改善。研究結果，業者認為自貿港區應改善之政策目標前二項為落實單一窗口和營利事業所得稅優惠措施；政策目標改善方案順序前二項為簡化簽審文件和統一自貿港區事業管理單位。針對相關研究發現，本研究提出管理實務以及後續研究方面的建議。

Globalization is mainly enhanced by two international trade mode, regional free trade agreement and free trade zone. Free trade zone is of especially importance to Taiwan economics development. While, according to the related researches on Taiwan's free trade port zone policy, there are still many obstacles for enterprises innovation. These obstacles include too many regulations, not enough initiatives, inefficiency of administrative procedures etc. Under such circumstance, how to improve the operating environment to attract investment and innovation has become the most essential issue for the Taiwan's FTZ policy. This research employs quality function deployment (QFD) technique to investigate how the government's policy can be improved to attract enterprise to operate their business in the FTZs. Research findings indicate that the most important policy goals that should be emphasized are procedure efficiency and income tax initiatives. The most important improving options should be revising the regulations of attaching documents of cargo moving procedure and unifying the department from different authorities. Following the research findings, suggestions about management practice and future research are proposed.