Purpose: The aim of study was to explore a new business model of College Sports League (CSL) prevailing in College Athletics by applying Bilderbeek's Structure. CSL provided a service for interscholastic sport competition; in contrast, Chinese Taipei University Federation (CTUF) governed intercollegiate sport competition. For target population, the membership of CSL was number decuple larger than those of CTUF. Why did CSL pay attention in the target and how could acquire a success? By the analysis of the business model of CSL via interviews, the benign cycle of enterprises, non-profit organizations, and student sport participants was understood. The result may assisted to the development of sport for all, improve the environment in sport industry, and take an advantage for sport managers. Finally, the recommendation was proposed for the governmentindustry- university collaboration. Methods: The study was based on the goal of the mode of creative management and built on interviewing questionnaires of 11 experts. Conclusion: The analysis demonstrated that constructive and interdepartmental sports games become the most attractive toward the markets, which conclude important customers' value, on behalf of guidance of creative service of interdepartmental athletes alliance on creating interdepartmental sports games. Moreover, integrating athletic industries offers balancing resources and assists heritance of experience on interdepartmental sports games, delivering mechanism of service on cognition of processing games; this also achieves the leading pattern and position of multi-cooperating mode in the markets by collocating distinctive digitalized games and cloud-based techniques.