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題名:美妝保養品知覺價值主要影響因素之研究--兩岸消費者之比較分析
書刊名:績效與策略研究
作者:蔡明春鄧建中鄭青展 引用關係王惠美
作者(外文):Tsai, Ming-chunTeng, Chien-chungCheng, Ching-chanWang, Hui-mei
出版日期:2015
卷期:12:2
頁次:頁73-96
主題關鍵詞:知覺價值品牌形象知覺品質美妝保養品Brand imagePerceived valuePerceived qualityBeauty care product
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:1
  • 點閱點閱:10
期刊論文
1.Pahnila, S.、Warsta, J.(2010)。Online Shopping Viewed from a Habit and Value Perspective。Behaviour & Information Technology,29(6),621-632。  new window
2.Suter, T. A.、Hardesty, D. M.(2005)。Maximizing Earnings and Price Fairness Perceptions in Online Consumer-to-consumer Auctions。Journal of Retailing,81(4),307-317。  new window
3.Jeong, M.、Lambert, C. U.(2001)。Adaptation of an information quality framework to measure customers' behavioral intentions to use lodging Web sites。International Journal of Hospitality Management,20(2),129-146。  new window
4.Petrick, J. F.、Backman, S. J.(2002)。An Examination of the Determinants of Golf Travelers' Satisfaction。Journal of Travel Research,40(3),252-258。  new window
5.Dodds, William B.、Monroe, Kent B.、Grewal, D.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluation。Advances in Consumer Research,12(1),85-90。  new window
6.Farquhar, P. H.(1989)。Managing brand equity。Marketing Research,1(3),24-33。  new window
7.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing,58(4),28-36。  new window
8.Dodds, B. W.、Monroe, K. B.、Grewal, D.(1991)。Effect of price, band, and store information on buybers product evaluation。Journal of Marketing Research,28(3),307-319。  new window
9.Teas, R. Kenneth、Agarwal, Sanjeev(2000)。The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value。Journal of the Academy of Marketing Science,28(2),278-290。  new window
10.Walsh, G.、Shiu, E.、Hassan, L. M.(2014)。Replicating, validating, and reducing the length of the consumer perceived value scale。Journal of Business Research,67(3),260-267。  new window
11.樊祖燁、劉芳梅、齊忠勇(20140200)。社群網站之關係品質、資訊分享意願與購買意願對忠誠度影響之研究--以Mobile01為例。中華管理評論,17(1),(5)0-(5)19。new window  延伸查詢new window
12.Campbell, J. Y.(1999)。Asset Prices, Consumption, and the Business Cycle。Handbook of Macroeconomics,1,1231-1303。  new window
13.Chiang, C. F.、Jang, S. C.(2006)。The Effects of Perceived Price and Brand Image on Value and Purchase Intention: Leisure Traveler's Attitudes toward Online Hotel Booking。Journal of Hospitality & Leisure Marketing,15(3),49-69。  new window
14.Dwivedi, A.、Merrilees, B.(2013)。Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity。Australasian Marketing Journal,21(2),75-84。  new window
15.Dwivedi, A.(2014)。Self-Brand Connection with Service Brands: Examining Relationships with Performance Satisfaction, Perceived Value and Brand Relationship Quality。Services Marketing Quarterly,35(1),37-53。  new window
16.Kalyanaram, G.、Little, J. D.(1994)。An Empirical Analysis of Latitude of Price Acceptance in Consumer Packaged Goods。Journal of Consumer Research,21(3),408-418。  new window
17.Kim, W. G.、Sun, B. J.、Kim, H. J.(2008)。Multidimensional Customer-Based Brand Equity and Its Consequences in Mid-Priced Hotels。Journal of Hospitality & Tourism Research,32(2),235-254。  new window
18.Sweeney, J. C.、Soutar, G. N.(2001)。Consumer Perceives Value: The Development of A multiple Item Scale。Journal of Retailing,77,203-220。  new window
19.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal,45(4),34-36。  new window
20.Cretu, Anca E.、Brodie, Roderick J.(2007)。The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective。Industrial Marketing Management,36(2),230-240。  new window
21.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising,26(2),53-66。  new window
22.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
23.Fredericks, J. O.、Slater, J. M. II(1998)。What does your customer really want?。Quality Progress,31(1),63-65。  new window
24.Ryu, K.、Han, Heesup、Kim, T. H.(2008)。The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions。International Journal of Hospitality Management,27(3),459-469。  new window
25.Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
26.Garvin, David A.(1987)。Competing on the Eight Dimensions of Quality。Harvard Business Review,65(6),101-109。  new window
27.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing,37(11/12),1762-1800。  new window
28.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
29.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science,28(1),168-174。  new window
30.Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research,34(2),119-134。  new window
31.Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of advertising Research,32(6),RC6-RC12。  new window
32.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
33.Alford, Bruce L.、Biswas, Abhijit(2002)。The Effects of Discount Level, Price Consciousness, and Sale Proneness on Consumers' Price Perception and Behavior Intention。Journal of Business Research,55(9),775-783。  new window
34.Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.(1993)。Price Perceptions and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research,30(2),234-245。  new window
學位論文
1.陳俊良(2009)。地區行銷認知、服務品質認知與品牌形象認知對民眾滿意度影響之研究-以台南縣仁德鄉為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.許毓真(2013)。化妝品產業之發展新契機。生物技術開發中心。  延伸查詢new window
 
 
 
 
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