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題名:基於組合權數在餐飲業中的多層次灰色評估法
書刊名:管理資訊計算
作者:李素惠 引用關係許忠治 引用關係郭信霖 引用關係
作者(外文):Li, Suh-hueyHsu, Chung-cheiKuo, Hsin-lin
出版日期:2017
卷期:6:特刊2
頁次:頁25-36
主題關鍵詞:二元對比法多層次灰色理論白化函數Binary contrast methodMulti-level of grey theoryWhitening function
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:24
  • 點閱點閱:5
餐飲業服務評價是對企業進行多目標的綜合評價,在評價過程中,評價資訊的不確切和不完全性,決定了評價系統的灰色性,以灰色系統理論為基礎的灰色評估具有可行性。在評價模型中,採用二元對比法和灰色法確定指標的組合權重,兼顧主客觀賦權優點,提高評價結果的準確性。本文提出了基於多層次灰色理論的餐飲業服務評價模型,使評價結果客觀合理。
Food service quality assessment is a comprehensive multiple-objective evaluation on enterprise. The uncertainty and incompleteness of information available for evaluation determines the grey nature of the evaluation system, which makes grey systematic theory based grey assessment flexible. This paper provides multi-level of grey theory combined with binary contrast weight based food service quality evaluation model being more objective, reasonable and comprehensive. Finally, an example is used to illustrate the validity and simplicity of the method.
期刊論文
1.Pantouvakis, Angelos(2010)。The relative importance of service features in explaining customer satisfaction: A comparison of measurement models。Managing Service Quality,20(4),366-387。  new window
2.Hansen, Kai Victor、Jensen, Oystein、Gustafsson, Inga-Britt(2005)。The Meal Experiences of á la Carte Restaurant Customers。Scandinavian Journal of Hospitality and Tourism,5(2),135-151。  new window
3.Ribeiro Soriano, D.(2002)。Customers' expectations factors in restaurants: The situation in Spain。International Journal of Quality & Reliability Management,19(8/9),1055-1067。  new window
4.郭信霖、王清梅、許忠治(20140600)。飲料業服務品質的模糊綜合評價法。觀光與休閒管理期刊,2(1),84-91。new window  延伸查詢new window
5.黨耀國、劉國峰、王建平、劉斌(2004)。多指標加權灰靶的決策模型。決策參考,2004(3),29-30。  延伸查詢new window
6.郭信霖、李素惠(20131200)。基於熵權和層級分析權重係數的咖啡服務品質模糊綜合評價。管理資訊計算,2(2),11-19。new window  延伸查詢new window
7.張海龍(1993)。模糊數學在橋樑方案確定中的應用。橋樑建設,1993(3),72-76。  延伸查詢new window
8.Kincaid, Clark、Baloglu, Seyhmus(2010)。What really brings them back? The impact of tangible quality on affect and intention for casual dining restaurant patrons。International Journal of Contemporary Hospitality Management,22(2),209-220。  new window
9.Bitner, M. J.(1992)。The impact of physical surroundings on customers and employees。Journal of Marking,56,57-71。  new window
10.張洪亮、王德栓、劉志強(2006)。基於灰色理論的城市安全綜合評價。河北建築科技學院學報,23(4),97-100。  延伸查詢new window
圖書
1.鄧聚龍(2005)。灰色系統基本方法。華中科技大學出版社。  延伸查詢new window
2.Davis, Bernard、Lockwood, Andrew(1994)。Food and Beverage management: Selection of Readings。Oxford:Butterworth-Heinemann Ltd.。  new window
 
 
 
 
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