Food and beverage franchise brands in Taiwan have always been regarded by the public as the consumption industry with lowest barrier to enter a chain brand. Additionally, it is an industry that numerous entrepreneurs and people transferring their businesses take into consideration first as well. However, it is never easy to have a foothold on this almost saturated food and beverage chain market. Nevertheless, the growth of a chain or franchise system is composed of "franchisees" in addition to franchise headquarters. That is to say, the chain system cannot be considered complete if no franchisee participates in. In addition, the performance of franchisees influences the operation effects of the entire chain system. Therefore, it has become an important issue for chain headquarters to select suitable franchisees in today's entrepreneurial environment where there are numerous potential franchisees who intend to start up their businesses. Therefore, the study probed into food and beverage chain and franchise industry to mainly intend to comprehend the current status of the industry and the motivation of franchisees choosing to obtain franchise in the industry. It also investigated into the content of cognition and development of the industry of chain and franchise brands and their relationships. Moreover, the study employed Observation method and In-Depth Interview. It probed into the internationalization value of the industry of food and beverage chain and franchise brands, the relationship and influence of purposes and advantages of management modes of food and beverage chains. Based on the aforementioned research motivation, Taiwan's food and beverage franchise system served as the subject of the study. The study probed into the influence of key success factors of marketing and business modes of food and beverage chain brands and into the influence of relationship and connection of organizations upon their management performance.