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題名:基於模糊優選理論在咖啡服務評價體系中的應用
書刊名:觀光與休閒管理期刊
作者:許淑卿 引用關係陳慎健 引用關係郭信霖 引用關係
作者(外文):Hsu, Shu-chingChen, Shen-chienKuo, Hsin-lin
出版日期:2017
卷期:5:特刊1
頁次:頁1-7
主題關鍵詞:模糊優選理論二元對比法相對隸屬度Fuzzy optimization theoryBinary contrast methodRelative membership degree
原始連結:連回原系統網址new window
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  • 共同引用共同引用:24
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咖啡服務的合理性評估是咖啡業決策評估的基礎,也是實現咖啡業綜合治理的重要依據。為提高咖啡服務評估的客觀性與科學性,運用模糊數學優選理論,用二元對比法確定各因素相對隸屬度及權重,建立了咖啡服務評估處理方案優選模型,並結合具體實例,進行了綜合評價分析。結果表明:運用模糊優選理論進行咖啡服務評估處理方案選擇,將定性分析和定量計算相結合,可綜合考慮多種因素影響,從多方案中選出最優方案。將模糊優選理論引入評估體系中,構造一種確定權重因素,實現了權重的主客觀統一,為評估奠定基礎。實例分析表明,該方法能細化咖啡服務品質的等級,使得評價結果更加客觀、合理和全面。在實際應用中,這套處理複雜問題的程式是非常方便容易;根據這種方法得出的結論有利於業者對評估進行綜合管理和運用,證明該方法的簡便性和有效性。
A reasonable power quality evaluation method is not only the foundation to set the price according to coffee service, but also the important basis to manage coffee service comprehensively. By using the fuzzy optimization theory, this article built the foundation management coffee service comprehensively optimization model, used the binary contrast method to determine relative membership degree and weight of various factors, and made a comprehensive quantitative evaluation using an engineering example. The results showed that applying the fuzzy optimization theory to make foundation coffee service optimization, it combined qualitative analysis and quantitative calculation, which can comprehensively take many factors into account, and selected the optimum scheme from multiple construction evaluates. Furthermore, to achieve a unification of objectivity and subjectivity of weight, a weight factor is determined by fuzzy optimization theory, which is also a foundation for evaluation. A case study demonstrates that the proposed method can elaborate the grade of coffee service and make the coff -ee service assessment being more objective, reasonable and comprehensive. Finally, an example is used to illustrate the validity and simplicity of the method.
期刊論文
1.Herrera, F.、Martinez, L.(2000)。A 2-tuple Fuzzy Linguistic Representation Model for Computing with Words。IEEE Transactions on Fuzzy Systems,8(6),746-752。  new window
2.郭信霖、王清梅、許忠治(20140600)。飲料業服務品質的模糊綜合評價法。觀光與休閒管理期刊,2(1),84-91。new window  延伸查詢new window
3.郭信霖、李素惠(20131200)。基於熵權和層級分析權重係數的咖啡服務品質模糊綜合評價。管理資訊計算,2(2),11-19。new window  延伸查詢new window
4.郭信霖、蘇秋萍、許淑卿(20150800)。基於二元語義投影運算子的咖啡店選址。觀光與休閒管理期刊,3(特刊),51-60。new window  延伸查詢new window
5.姜少平(2013)。基於模糊優選理論的軟基處理方案選擇。山東交通科技,2013(4),27-29。  延伸查詢new window
6.張貴文、張智慧、代清冬(2013)。模糊數學優選結構加固方法的研究與應用。甘肅科學學報,25(1),100-103。  延伸查詢new window
7.曹永強、王本德、劉金祿(2002)。基於二元對比定權法的水質評價模型及其應用。水電能源科學,20(3),19-21。  延伸查詢new window
8.Herrera, F.、Martinez, L.(2001)。A model based on linguistic 2-tuples for dealing with multigranularity hierarchical linguistic contexts in multiexpert decision-making。IEEE Transactions on Systems, man and Cybernetics--Part B: Cybernetics,31(2),227-234。  new window
圖書
1.陳守煜(1994)。系統模糊決策理論與應用。大連:大連理工大學出版社。  延伸查詢new window
 
 
 
 
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