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題名:消費者口碑行為對產品品牌與零售通路商品牌知名度認知影響之研究--以家電產品為例
書刊名:商學學報
作者:楊雅棠 引用關係蔡佩宜
作者(外文):Yang, Ya-tangTsai, Pei-yi
出版日期:2017
卷期:25
頁次:頁71-104
主題關鍵詞:產品品牌零售通路商知名度知覺價值口碑Product brand awarenessChannel brand awarenessPerceive valueWord-of-mouth
原始連結:連回原系統網址new window
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  • 點閱點閱:14
期刊論文
1.Ross, Stephen D.、Russell, Keith C.、Bang, Hyejin(2008)。An empirical assessment of spectator-based brand equity。Journal of Sport Management,22,322-337。  new window
2.Laurent, Gilles、Kapferer, Jean-Noël、Roussel, Françoise(1995)。The underlying structure of brand awareness scores。Marketing Science,14(3),170-179。  new window
3.Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research,37(2),115-120。  new window
4.Campbell, Margaret C.、Keller, Kevin Lane(2003)。Brand Familiarity and Advertising Repetition Effects。Journal of Consumer Research,30(2),292-304。  new window
5.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of price, brand and buyers, product evaluations。Journal of marketing research,28(3),307-319。  new window
6.Hoeffler, Steve、Keller, Kevin Lane(2003)。The Marketing Advantages of Strong Brand。Journal of Brand Management,10(6)。  new window
7.Nath, Prushpender、Bawa, Anupam(2012)。Measurement of brand equity of services scale construction and validation。Journal of services research,11(2)。  new window
8.Macdonald, Emma K.、Sharp, Byron M.(2000)。Brand awareness effects on consumer decision making for a common, repeat purchase product: Making for a common, repeat purchase product: A replication。Journal of Business Research,44,5-15。  new window
9.Dolbec, Pierre-Yann、Chebat, Jean-Charles(2013)。The impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Equity。Journal of Retailing,89(4),460-466。  new window
10.Senthilnathan, Samithamby、Uthayakumar, Tharmi(2012)。The Relationship of Brand Equity to Purchase Intention。The IUP Journal of Marketing Management,11(2)。  new window
11.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
12.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
13.Park, Do-Hyung、Lee, Jumin、Han, Ingoo(2007)。The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement。International Journal of Electronic Commerce,11(4),125-148。  new window
14.Harrison-Walker, L. Jean(2001)。The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents。Journal of Service Research,4(1),60-75。  new window
15.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
16.Babin, Barry J.、Lee, Yong-Ki、Kim, Eun-Ju、Griffin, Mitch(2005)。Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea。Journal of Services Marketing,19(3),133-139。  new window
17.Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing,15(3),31-40。  new window
18.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
19.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science,26(2),83-100。  new window
20.Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。  new window
21.Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research,34(2),119-134。  new window
22.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
學位論文
1.王怡如(2015)。網路口碑、口碑接受度、聯繫強度與購買意願關係之研究--以網路郵購服飾品牌(碩士論文)。嶺東科技大學。  延伸查詢new window
2.洪嘉縵(2012)。調節焦點線上口碑對消費者購買意願之影響--以產品屬性和促銷方式為干擾變數(碩士論文)。國立嘉義大學。  延伸查詢new window
3.林尚毅(2012)。品牌權益、品牌偏好與購買意圖關係之研究:以電子口碑為干擾變數(碩士論文)。國立臺北科技大學。  延伸查詢new window
4.林錫亮(2012)。品牌知名度、知覺價值對顧客再購意願影響之研究--以國際知名運動服飾品牌為例(碩士論文)。大葉大學。  延伸查詢new window
5.高振軒(2006)。促銷活動對3C通路品牌權益與購買意願影響之研究(碩士論文)。輔仁大學。  延伸查詢new window
6.張永舜(2015)。知覺價值、體驗行銷與顧客行為:品牌認同、品牌權益、品牌關係之觀點(碩士論文)。東海大學。  延伸查詢new window
7.章雅榛(2014)。促銷、品牌形象與口碑對女性購買化妝品意圖之影響(碩士論文)。義守大學。  延伸查詢new window
8.曾秋月(2012)。品牌知名度、知覺價格與知覺價值對購買意願的影響--以國外旅遊為例(碩士論文)。大葉大學。  延伸查詢new window
9.黃清溪(2015)。品牌形象、知覺價值、品牌知名度對微熱山丘鳳梨酥購買意願影響之研究--以南投縣為例(碩士論文)。國立屏東科技大學。  延伸查詢new window
10.楊秀妍(2014)。品牌形象及知覺價值對顧客再購意願之研究(碩士論文)。國立臺北科技大學。  延伸查詢new window
11.溫仁愷(2007)。品牌權益、品牌策略、通路策略對通路績效之研究--精品化手機實證(碩士論文)。國立臺北科技大學。  延伸查詢new window
12.薛任慈(2009)。網路口碑對消費者購買決策影響之研究(碩士論文)。義守大學。  延伸查詢new window
13.羅居鎮(2013)。購物網站品牌知名度對網路忠誠度影響:以科技接受模式為中介變數(碩士論文)。義守大學。  延伸查詢new window
圖書
1.Keller, Kevin Lane、徐世同(2008)。策略品牌管理。臺北:華泰文化事業股份有限公司。  延伸查詢new window
2.Simonson, Itamar、Rosen, Emanuel、陳儀(2015)。告別行銷的老童話。大寫出版社。  延伸查詢new window
3.Armstrong, Gary、Kotle, Philip、李元恕(2014)。行銷學。臺北:華泰文化事業股份有限公司。  延伸查詢new window
4.張芳全(2013)。論文就是要這樣寫。臺北:心理出版社。  延伸查詢new window
5.曾光華(2009)。行銷管理。前程文化。  延伸查詢new window
6.Aaker, David A.(1991)。Managing Brand Equity。The Free Press。  new window
其他
1.GFK(2015)。臺灣家電3C市場去年總值年減4%,三年來首見負成長,http://tcbanknew.moneydj.com/w/wp/wp05A.djhtm?a=%7B5C641924-021A-4F05-9B15-30DD551ECFCF%7D&c=3。  延伸查詢new window
2.EZpriCe公關室(20150122)。臺灣前十大購物平臺商品數排行榜--2015年7月,http://news.ezprice.com.tw/7979/。  延伸查詢new window
3.Aaker, David A.(2009)。Aaker brand equity model,http://www.eurib.org/fileadmin/user_upload/Documenten/PDF/Merkmeerwaarde_ENGELS/s_-_Brand_ equity_model_by_Aaker_EN_.pdf。  new window
4.TeChtion科技行動派(2015)。3C產品消費意識大調查結果公布:性價比非消費者唯一考量,買的開心也要用的安心,http://www.techbang.com/posts/22680-ul-x-t-states-3c-consumer-awareness-survey-value-for-money-than-its-consumers-only-take-into-account-buy-fun-with-peace-of-mind。  延伸查詢new window
5.林祖得,樂以媛(2001)。我國流通產業電子化,http://www.find.org.tw/market_info.aspx?n_ID=66962015.10.1。  延伸查詢new window
6.東方線上(2015)。2016年度趨勢 「O形消費」研究發表,http://www.bnext.com.tw/article/38253/BN-2015-12-18-094414-178。  延伸查詢new window
7.吳佩樺(20160325)。全國電子搶攻物聯網 智能小管家升級舊家電,http://news.ltn.com.tw/news/consumer/paper/972019。  延伸查詢new window
8.行政院(2011)。中華民國行業標準分類,http://ebook.dgbas.gov.tw/public/Data/342211223371.pdf。  延伸查詢new window
9.Twnic(2015)。2015年臺灣寬頻網路使用調查,http://www.twnic.net.tw/download/200307/20150901c.pdf。  延伸查詢new window
10.國立科學工藝博物館(2009)。家電產品定義、範圍,http://iht.nstm.gov.tw/form/index-1.asp?m=2&m1=3&m2=78&gp=21&id=15。  new window
11.蔡志成(2006)。2006電機產業年鑑/緒論,http://www2.itis.org.tw/Search/Default.aspx?search_keyword=%E9%9B%BB%E6%A9%9F%E7%94%A2%E6%A5%AD%E5%B9%B4%E9%91%91&indu_id=&search_range=。  new window
 
 
 
 
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