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Y.(2007)。Effectiveness of Blog Advertising: Impact of Communicator Expertise, Advertising Intent, and Product Involvement。International Conference on Information Systems 2007，1-19。 | 學位論文| 1. | 童曉君(1999)。廣告訴求、廣告代言人、自我監控程度、消費者與廣告代言人的人格一致性程度對廣告效果之影響(碩士論文)。元智大學。 延伸查詢 | 圖書| 1. | Gilson, Christopher C.、Berkman, Harold W.(1987)。Advertising, Concepts and Strategies。New York, NY：Random House。 | | 2. | Kotler, Philip T.、Keller, Kevin Lane(2011)。Marketing Management。Upper Saddle River, New Jersey：Prentice Hall。 | | 3. | Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。McGraw-Hill。 | | 4. | Batra, Rajeev、Myers, John G.、Aaker, David A.(1996)。Advertising Management。Prentice-Hall。 | | 5. | Belch, George E.、Belch, Michael A.(2003)。Advertising and promotion: An integrated marketing communications perspective。McGraw-Hill。 | | 6. | Tedeschi, Jamest T.(1972)。The Social Influence Processes。Chicago：Aldine-Arherron。 | 其他| 1. | 許方瑜(2016)。3項策略，讓Instagram變身行銷人利器，https://www.smartm.com.tw/article/32333932cea3。 延伸查詢 | | 2. | Socialbaker(2016)。Statistics for All Facebook Pages，http://www.socialbakers.com/statistics/facebook/pages/totaI/taiwan/brands/beauty/。 | 圖書論文| 1. | Mowen, John C.、Brown, Stephen W.(1980)。On Explaining and Predicting the Effectiveness of Celebrity Endorsers。Advances in Consumer Research。MI：Association for Consumer Research。 | | 2. | Rifon, Nora J.、Jiang, Mengtian、Kim, Sookyong(2016)。Don't Hate Me Because I Am Beautiful: Identifying the Relative Influence of Celebrity Attractiveness and Character Traits on Credibility。Advances in Advertising Research。Wiesbaden：Springer Fachmedien Wiesbaden。 | |
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