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Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。 | 學位論文| 1. | 張几文(2008)。服務品質、滿意度與重遊意願之研究--以牛耳藝術渡假村為例(碩士論文)。朝陽科技大學，臺中縣。 延伸查詢 | | 2. | 紀正德(2006)。國小校外教學滿意度與重遊意願之研究--以新竹老鍋休閒農莊為例(碩士論文)。世新大學。 延伸查詢 | | 3. | 林金燕(2003)。日本來台觀光客旅遊參與型態、觀光形象滿意度與重遊意願關係之研究(碩士論文)。世新大學。 延伸查詢 | | 4. | 邱博賢(2003)。觀光意象、滿意度與行為意向間關聯之研究--以宜蘭地區四大休閒農場為例(碩士論文)。世新大學。 延伸查詢 | 圖書| 1. | 彭建彰、呂旺坤(2005)。品牌行銷與管理。台北：華泰。 延伸查詢 | | 2. | de Chernatony, L.、McDonald, M.(2001)。Creating powerful brands in consumer, service and industrial markets。Oxford, England：Butterworth-Heinemann。 | | 3. | Gunn, C. A.(1972)。Vacationscape: Designing Tourist Regions。University of Texas at Austin, Bureau of Business Research。 | | 4. | Keller, Kevin Lane(2003)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。 | | 5. | Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。 | | 6. | DeVellis, Robert F.(1991)。Scale Development: Theory and Applications。Sage。 | | 7. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | | 8. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2009)。Multivariate Data Analysis: A Global Perspective。Prentice-Hall。 | 其他| 1. | 交通部觀光局(2016)。綜合旅行社，http://taiwan.net.tw/m1.aspx?sNo=0000148&lid=53&t=l3&keyString=^^^53。 | | 2. | 郭芝芸(2013)。陸逾4成旅行社將被淘汰，http://www.chinatimes.com/newspapers/20130511001336-260303。 延伸查詢 | 圖書論文| 1. | Ryan, C.、Gu, H.(2008)。Destination branding and marketing: The role of marketing organizations。Handbook of hospitality marketing management。Butterworth-Heinemann。 | | 2. | Steiger, J. H.、Fouladi, R. T.(1997)。Noncentrality interval estimation and the evaluation of statistical models。What if there were no significance tests?。Mahwah, NJ：Lawrence Erlbaum。 | |