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題名:男性流行時尚雜誌之內容行銷效益評估
書刊名:傳播研究與實踐
作者:馮昱棠李雅靖
作者(外文):Feng, Yu-tangLee, Ya-ching
出版日期:2018
卷期:8:1
頁次:頁27-63
主題關鍵詞:品牌愛慕內容行銷粉絲專頁顧客價值購買意圖Brand loveCustomer valuesFacebook fanpagePurchase intention
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:41
  • 點閱點閱:12
期刊論文
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4.Wimmer, Andreas、Lewis, Kevin(2010)。Beyond and Below Racial Homophily: ERG Models of a Friendship Network Documented on Facebook。American Journal of Sociology,116(2),583-642。  new window
5.Zabadi, A. M. A.、Shura, M.、Elsayed, E. A.(2012)。Consumer Attitudes toward SMS Advertising among Jordanian Users。International Journal of Marketing Studies,4(1),77-94。  new window
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7.沈經洪、洪順慶(20121200)。品牌關係:顧客價值與品牌愛慕。臺大管理論叢,23(1),1-27。new window  延伸查詢new window
8.Albert, Noel、Merunka, Dwight、Valette-Florence, Pierre(2008)。When consumers love their brands: Exploring the concept and its dimensions。Journal of Business Research,61(10),1062-1075。  new window
9.Bergkvist, Lars、Bech-Larsen, Tino(2010)。Two studies of consequences and actionable antecedents of brand love。Journal of Brand Management,17(7),504-518。  new window
10.Lee, Y. C.(2011)。m-brand loyalty and post-adoption variations for the mobile data services: Gender differences。Computers in Human Behavior,27,2364-2371。  new window
11.Strizhakova, Y.、Coulter, R. A.、Price, L. L.(2011)。Branding in a global marketplace: The mediating effects of quality and self-identity brand signals。International Journal of Research in Marketing,28(4),342-351。  new window
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13.Olaru, D.、Purchase, S.、Peterson, N.(2008)。From customer value to repurchase intentions and recommendations。Journal of Business & Industrial Marketing,23(8),554-565。  new window
14.Smith, J. B.、Colgate, M.(2007)。Customer value creation: a practical framework。Journal of Marketing Theory and Practice,15(1),7-23。  new window
15.Lam, Shun Yin、Shankar, Venkatesh、Erramilli, M. Krishna、Murthy, Bvsan(2004)。Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context。Journal of the Academy of Marketing Science,32(3),293-311。  new window
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19.Schau, H. J.、Gilly, M. C.(2003)。We are what we post? Self‐presentation in personal web space。Journal of Consumer Research,30(3),385-404。  new window
20.De Valck, K.、Van Bruggen, G. H.、Wierenga, B.(2009)。Group Virtual communities: A marketing perspective。Decision Support Systems,47(3),185-203。  new window
21.Schlosser, A. E.、Shavitt, S.、Kanfer, A.(1999)。Survey of Internet users' attitudes toward Internet advertising。Journal of Interactive Marketing,13(3),34-54。  new window
22.Maehle, N.、Shneor, R.(2010)。On congruence between brand and human personalities。The Journal of Product & Brand Management,19(1),44-53。  new window
23.Despres, C.、Chauvel, D.(1999)。Knowledge management(s)。Journal of Knowledge Management,3(2),110-123。  new window
24.蔡至欣、賴玲玲(20110600)。虛擬社群的資訊分享行為。圖書資訊學刊,9(1),161-196。new window  延伸查詢new window
25.譚慧敏、林慧斐(20140400)。智慧型手機應用程式電子口碑之效果研究。資訊傳播研究,4(2),1-22。new window  延伸查詢new window
26.Mikulincer, M.、Shaver, P. R.(2007)。Boosting attachment security to promote mental health, prosocial values, and inter-group tolerance。Psychological Inquiry,18(3),139-156。  new window
27.Desarbo, W. S.、Jedidi, K.、Sinha, I.(2001)。Customer Value Analysis in a Heterogeneous Market。Strategic Management Journal,22(9),845-857。  new window
28.Yi, Youjae、Gong, Taeshik(2013)。Customer value co-creation behavior: scale development and validation。Journal of Business Research,66(9),1279-1284。  new window
29.袁支翔、蕭蘋(20110400)。展售男性氣概:男性生活時尚雜誌呈現的新男性形象分析(1997-2006年)。新聞學研究,107,207-243。new window  延伸查詢new window
30.Chow, W. S.、Shi, S.(2015)。Investigating Customers' Satisfaction with Brand Pages in Social Networking Sites。Journal of Computer Information Systems,55(2),48-58。  new window
31.郭彥劭(2014)。內容行銷:創造品牌故事7大要領。動腦雜誌。  延伸查詢new window
32.創市際(2014)。時尚穿搭調查暨時尚穿搭網站族群使用狀況。創市際雙週刊,17。  延伸查詢new window
33.Archer-Brown, C.、Piercy, N.、Joinson, A.(2013)。Examining the information value of virtual communities: Factual versus opinion-based message content。Journal of Marketing Management,29,421-438。  new window
34.Sweeney, J. C.、Soutar, G. N.(2001)。Consumer perceived value: The development of multiple item scale。Journal of Retailing,77(2),203-220。  new window
35.Wakeling, I. N.、Morris, J. J.(1993)。A test of significance for partial least squares regression。Journal of Chemometrics,7,291-304。  new window
36.Sigala, M.(2006)。Mass customisation implementation models and customer value in mobile phones services: Preliminary findings from Greece。Managing Service Quality: An International Journal,16,395-420。  new window
37.Shukla, P.、Purani, K.(2012)。Comparing the importance of luxury value perceptions in cross-national contexts。Journal of Business Research,65(10),1417-1424。  new window
38.Sarstedt, M.、Henseler, J.、Ringle, C. M.(2011)。Multi-group analysis in partial least squares (PLS) path modeling: Alternative methods and empirical results。Advances in International Marketing,22,195-218。  new window
39.Sarkar, A.、Ponnam, A.、Murthy, B. K.(2012)。Understanding and measuring romantic brand love。Journal of Customer Behaviour,11(4),324-347。  new window
40.Pang, J.、Keh, H. T.、Peng, S.(2009)。Effects of advertising strategy on consumer-brand relationships: A brand love perspective。Frontiers of Business Research in China,3,599-620。  new window
41.Koo, W.、Knight, D. K.、Yang, K.、Xiang, Z.(2012)。Generation Y consumers' value perceptions toward apparel mobile advertising: Functions of modality and culture。International Journal of Marketing Studies,4(2),56-66。  new window
42.Karlsen, J. E.、Karlsen, H.(2007)。Expert groups as production units for shared knowledge in energy foresights。Foresight,9,37-49。  new window
43.Hsu, C.-P.、Huang, H.-C.、Ko, C.-H.、Wang, S.-J.(2014)。Basing bloggers' power on readers' satisfaction and loyalty。Online Information Review,38,78-94。  new window
44.Jiao, Y.、Gao, J.、Yang, J.(2015)。Social value and content value in social media: Two ways to flow。Journal of Advanced Management Science,3,299-306。  new window
45.Chin, A.(1999)。The morphologic structure of step-pools in mountain streams。Geomorphology,27,191-204。  new window
46.Eighmey, J.、McCord, L.(1998)。Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web。Journal of Business Research,41(3),187-194。  new window
47.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing,46(3),92-101。  new window
48.Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。  new window
49.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。  new window
50.Prahalad, Coimbatore K.、Hamel, Gary(1990)。The core competence of the corporation。Harvard Business Review,68(3),79-91。  new window
51.Holbrook, Morris B.(2006)。Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay。Journal of Business Research,59(6),714-725。  new window
52.Tynan, C.、McKechnie, S.、Chhuon, C.(2010)。Co-creating Value for Luxury Brands。Journal of Business Research,63(11),1156-1263。  new window
53.Yang, Zhilin、Peterson, Robin T.(2004)。Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs。Psychology & Marketing,21(10),799-822。  new window
54.Koh, J.、Kim, Y.-G.(2004)。Knowledge sharing in virtual communities: an e-business perspective。Expert Systems with Applications,26(2),155-166。  new window
55.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
56.Wang, Y.、Lo, H. P.、Yang, Y.(2004)。An integrated framework for service quality, customer value, satisfaction: Evidence from China's telecommunication industry。Information Systems Frontiers,6(4),325-340。  new window
57.Hendriks, P.(1999)。Why share knowledge? The influence of ICT on the motivation for knowledge sharing。Knowledge and process management,6(2),91-100。  new window
58.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
59.Ahuvia, Aaron C.(2005)。Beyond the extended self: Loved objects and consumers' identity narratives。Journal of Consumer Research,32(1),171-184。  new window
60.Batra, Rajeev、Ahuvia, Aaron、Bagozzi, Richard P.(2012)。Brand love。Journal of Marketing,76(2),1-16。  new window
61.Carroll, Barhara A.、Ahuvia, Aaron C.(2006)。Some antecedents and outcomes of brand love。Marketing Letters,17(2),79-89。  new window
62.Fournier, Susan、Mick, David Glen(1999)。Rediscovering satisfaction。Journal of Marketing,63(4),5-23。  new window
63.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
64.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
65.Ling, Kwek Choon、Chai, Lau Teck、Piew, Tan Hoi(2010)。The effects of shopping orientations, online trust and prior online purchase experience toward customers' online purchase intention。International Business Research,3(3),63-76。  new window
66.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
67.邱皓政(2011)。當PLS遇上SEM:議題與對話。αβγ量化研究學刊,3(1),20-53。  延伸查詢new window
68.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。  new window
69.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
70.Dodds, William B.、Monroe, Kent B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluations。Advances in Consumer Research,12(1),85-90。  new window
71.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
72.Alavi, Maryam、Leidner, Dorothy E.(2001)。Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues。Management Information Systems Quarterly,25(1),107-136。  new window
73.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。  new window
會議論文
1.Matzler, K.、Pichler, E. A.、Hemetsberger, A.(2007)。Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism。American Marketing Association Winter Educators' Conference。San Diego, California:American Marketing Association。  new window
2.Haghirian, P.、Madlberger, M.(2005)。Consumer attitude toward advertising via mobile devices: An empirical investigation among Austrian users。ECIS 2005,1-13。  new window
圖書
1.Rotzoll, K. B.、Haefner, J. E.、Sandage, C. H.(1986)。Advertising in contemporary society: Perspectives toward understanding。Cincinnati, OH:South-Western。  new window
2.Drucker, P. F.(1999)。Management Challenges for the 21st Century。New York, NY:Unabridged。  new window
3.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
4.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
5.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
6.Davenport, Thomas H.、Prusak, Laurence(1998)。Working Knowledge: How Organizations Manage What They Know。Harvard Business School Press。  new window
其他
1.尼爾森(20140718)。10、20、30迷網時代的媒體接觸,http://www.nielsen.com/tw/zh/insights/reports/2014/generation-10-20-30-mediabehaviour-2014.html。  new window
2.行政院文化部(20160114)。102年暨103年臺灣出版產業調查報告,https://mocfile.moc.gov.tw/files/201601/654a07c9-df1a-4b13-8178-aaba85a5ac9d.pdf。  延伸查詢new window
3.財團法人資訊工業策進會(2014)。96.2%台灣網友近期曾使用社交網站,https://mic.iii.org.tw/IndustryObservations_PressRelease02.aspx?sqno=364。  延伸查詢new window
4.郭彥劭(2014)。網路時代,雜誌的挑戰,http://www.brain.com.tw/news/articlecontent?ID=20391&sort=#4qdLb1iP。  延伸查詢new window
5.聯合報讀書吧(2016)。《Esquire 君子》雜誌介紹,http://reading.udn.com/v2/magDesc.do?id=87930。  延伸查詢new window
6.Lee, D.,Hosanagar, K.,Nair, H.(2017)。The effect of social media marketing content on consumer engagement: Evidence from Facebook,https://ssrn.com/abstract=2290802。  new window
圖書論文
1.Aron, Arthur、Mashek, Debra、McLaughlin-Volpe, Tracy、Wright, Stephen、Lewandowski, Gary、Aron, Elaine N.(2005)。Including Close Others in the Cognitive Structure of the Self。Interpersonal Cognition。Guilford Press。  new window
2.Rintamäki, T.、Mitronen, L.(2015)。Creating information-based customer value with service systems in retailing。Service systems science。Tokyo:Springer。  new window
3.McQuail, D.、Bergsma, F.(1983)。The European dimensions of the campaign。Communicating to voters: Television in the first european parliamentary elections。London:Sage。  new window
4.Khan, U.、Dhar, R.、Wertenbroch, K.(2005)。A behavioral decision theory perspective on hedonic and utilitarian choice。Inside consumption: Frontiers of research on consumer motives, goals, and desires。London:Routledge。  new window
5.Chin, Wynne W.(2010)。How to Write Up and Report PLS Analyses。Handbook of Partial Least Squares。Springer-Verlag。  new window
 
 
 
 
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