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題名:臺灣藤球運動推展現況與策略分析
書刊名:中華體育季刊
作者:劉昶佑鄭志富 引用關係劉耀益 引用關係
作者(外文):Liu, Chang-yuCheng, Chih-fuLiu, Yao-yi
出版日期:2017
卷期:31:4=123
頁次:頁311-319
主題關鍵詞:藤球運動推展策略SWOT分析Sepak takrawDevelopment strategySWOT
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:6
2009年高雄世界運動會的藤球運動驚艷四方,它結合了足球技術、排球規則、羽球場地器材及體操空翻動作,是一項極具表演性的競技運動。本文旨在探討研究者自身實際參與藤球運動的經驗,透過相關文件資料分析與綜整,發現藤球運動在臺灣發展的速度趨於平緩,競技表現方面也遇到瓶頸。因此本文進一步運用SWOT分析,結果顯示:藤球除了競技運動形式外,具備強身健體、娛樂、社會交際、審美欣賞、表演等運動效益,並且藤球運動的玩法多元、場地需求簡便、花費低廉、器材使用年限長,適合各級學校發展是其優勢。近年,藤球雖成為亞洲重視之特色運動項目,仍在運動發展上受到許多困境,如:入門難度高、專業師資缺乏、承辦國際藤球賽經驗少、以及少子化之衝擊等。最後,本文透過SWOT分析之結果,針對我國藤球運動發展提出四點具體解決策略:一、提升學生參與的藤球運動機會,如:藤球社團之發展;二、暢通各地區升學體系;三、增辦國際交流比賽活動;四、善用國內東南亞新移民力量。希冀藉由具體策略內容,能提升我國藤球運動之推展,除了推動藤球運動在臺灣的發展之外,進而我國全民運動多元項目之發展趨勢。
In The World Games 2009 in Kaohsiung, the world was amazed by Sepak Takraw. This sport combines the technics of soccer, the rule of volleyball, the court of badminton and the somersault of gymnasium. It's a kind of competitive sports with high performativity. This article found out a phenomenon by the researcher's own participating experience and relative documents that the growing rate of Sepak Takraw has become slower and slower. Also, the competitive performance has faced its bottleneck. So, the writer used SWOT to further analyze it, and the result indicated that in spite of the use in competition, sepak takraw also has lots of value like staying healthy, entertaining, socializing, and performing. It has a lot of advantages, too. For instance, the way to play is multiple; the needs of the court is simple; the cost of money is little; the life span of the equipment is long; last but not least, it is suitable for all levels of school to develop. However, it still has some disadvantages. Such as it is hard to learn in the beginning and the shortage of professional coach. It got a good chance to develop since Sepak takraw is a kind of sport which is highly valued in Asian countries, and our government has a new policy, The New Southbound Policy. On the other hand, it also faced some threats since Taiwan has attended few international competition recently, and the birth rate in Taiwan has kept dropping. In the end of the article, the writer column four methods to solve the problem. First, we have to raise students' interest in sepak takraw. Second, we need to make sure students can easily continue their study. Third, we have to host more international competitions. Last, we need to make good use of those immigrants who comes from South East Asia. Hoping that the strategy can boost up the promotion of Sepak Takraw in Taiwan, and make more people understanding its development in Taiwn.
期刊論文
1.徐聖明(2010)。藤球運動發展簡介。再興月刊,600,1-4。  延伸查詢new window
2.Pickton, D. W.、Wright, S.(1998)。What's SWOT in strategic analysis?。Strategic Change,7(2),101-109。  new window
3.Dyson, R. G.(2004)。Strategic development and SWOT analysis at The University of Warwick。European Journal of Operational Research,152(3),631-640。  new window
4.毛俊生、張帥、趙志鵬(2009)。我國高校藤球運動開展現狀的調查與分析。教師,6,5-7。  延伸查詢new window
5.吳鼎毅、陳昱文、湯添進(2016)。腳踢的排球:臺灣藤球運動發展現況探析。中華體育季刊,30(2),89-96。new window  延伸查詢new window
6.馬為民(2004)。對普通高校增設藤球選修課的構想。哈爾濱體育學院學報,22(2),118-119。  延伸查詢new window
7.張志東(1995)。藤球運動發展及展望。天津體育學院學報,10(1),72-74。  延伸查詢new window
8.張兆龍、秦尉富、李乃琼(2013)。藤球運動與中國體育文化融合發展研究。體育文化導刊,3,116-119。  延伸查詢new window
9.張守忠、楊俊、馬楊(2010)。在高校體育課中開展藤球運動的探討。體育科技文獻通報,12,60-61。  延伸查詢new window
10.黃蕙娟(2013)。腳鬥士運動在臺發展之沿革與推展策略分析。休閒與社會研究,8,117-128。new window  延伸查詢new window
11.曾慈慧、沈進成、林銘昌(2008)。菲律賓與泰國勞工休閒活動與生活滿意度比較之研究。社會與區域發展學報,1(1),30-55。  延伸查詢new window
12.鄭玉(2016)。泰國藤球賽事文化研究。體育文化導刊,9,101-105。  延伸查詢new window
13.劉堂安、張生平(20010300)。唐代蹴鞠運動發展的總體水準。體育學報,30,55-65。new window  延伸查詢new window
14.Weihrich, H.(1999)。Analyzing the competitive advantages and disadvantages of Germany with the TOWS matrix-an alternative to Porter's Model。European Business Review,99(1),9-22。  new window
15.Houben, G.、Lenie, K.、Vanhoof, K.(199908)。A Knowledge-based SWOT-analysis System as an Instrument for Strategic Planning in Small and Medium Sized Enterprises。Decision Support Systems,26(2),125。  new window
研究報告
1.內政部移民署(2016)。臺灣地區現持有效居留證(在臺)外僑統計(按國籍及區域分)。  延伸查詢new window
圖書
1.三谷宏治、陳昭蓉(2015)。經營戰略全史:50個關於定位、核心能力、創新的大思考。臺北市:先覺。  延伸查詢new window
其他
1.吳協昌(20080524)。藤球協會加入世界與亞洲總會,http://www.epochtimes.com/b5/8/5/24/n2129402.htm。  延伸查詢new window
2.敖曼雄(20090716)。高雄世運表演賽同樣精采,http://www.epochtimes.com/b5/9/7/16/n2592097.htm。  延伸查詢new window
3.日本セパタクロー協会(2015)。来月開催の第22回全日本セパタクローオープン選手権大会に,https://www.facebook.com/SepakTakrawJapan/posts/593855687423683。  延伸查詢new window
4.李信宏(20131021)。泰國藤球賽,台三國手奪季軍,https://tw.news.yahoo.com/%E6%B3%B0%E5%9C%8B%E8%97%A4%E7%90%83%E8%B3%BD-%E5%8F%B0%E4%B8%89%E5%9C%8B%E6%89%8B%E5%A5%AA%E5%AD%A3%E8%BB%8D-004042225-spt.html。  new window
5.陳莖斐(20161027)。體育新南向國內外雙向交流並鼓勵新住民、外籍移工參與,http://www.sa.gov.tw/wSite/ct?xItem=33134&ctNode=300&mp=11。  延伸查詢new window
6.黃邱倫(20161021)。賀!葉政彥順利連任亞洲籐球總會副會長,http://www.chinatimes.com/realtimenews/20161021002650-260403。  延伸查詢new window
7.臺灣師大藤球隊(2016)。黃金雨季表演,https://www.facebook.com/lollipop19960707/videos/1050011108375441/。  延伸查詢new window
8.羅惠齡(2016)。倒掛金勾開球超猛,是台灣藤球隊長喔,http://www.appledaily.com.tw/realtimenews/article/new/20161001/959926/。  延伸查詢new window
9.Kelly, S.(2007)。A traditional southeast asian sporttakraw,http://web.archive.org/web/20070710234948/http:/www.tatnews.org/emagazine/2813.asp。  new window
10.(2017)。Tips of the day,https://www.facebook.com/rollspikegame/photos/a.1624394101143574.1073741828.1619622188287432/1811616299088019/?type=3&theater。  new window
 
 
 
 
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