| 期刊論文1. | Grohmann, Bianca(2009)。Gender Dimensions of Brand Personality。Journal of Marketing Research,46(1),105-119。 | 2. | Uggla, Henrik(2004)。The Brand Association Base: A Conceptual Model for Strategically Leveraging Partner Brand Equity。Journal of Brand Management,12(2),105-123。 | 3. | Morgan, Hillary J.、Janoff-Bulman, Ronnie(1994)。Positive and Negative Self-complexity: Patterns of Adjustment Following Traumatic Versus Non-traumatic Life Experiences。Journal of Social and Clinical Psychology,13(1),63-85。 | 4. | Koch, Erika J.、Shepperd, James A.(2004)。Is Self-complexity Linked to Better Coping? A Review of the Literature。Journal of Personality,72(4),727-760。 | 5. | Besharat, Ali(2010)。How Co-Branding Versus Brand Extensions Drive Consumers' Evaluations of New Products: A Brand Equity Approach。Industrial Marketing Management,39(8),1240-1249。 | 6. | 蕭至惠、蔡進發、郭依儒(20110600)。自我建構與自我複雜度對共品牌評價的影響。管理學報,28(3),267-287。 延伸查詢 | 7. | Leuthesser, Lance、Kohli, Chiranjeev、Suri, Rajneesh(2003)。2+2=5? A Framework for Using Co-branding to Leverage a Brand。The Journal of Brand Management,11(1),35-47。 | 8. | Monga, Alokpama B.、Lau-Gesk, Loraine(2007)。Blending Cobrand Personalities: An Examination of the Complex Self。Journal of Marketing Research,44(3),389-400。 | 9. | Samu, Sridhar、Krishnan, H. Shanker、Smith, Robert E.(1999)。Using Advertising Alliances for New Product Introduction: Interactions Between Product Complementarity and Promotional Strategies。Journal of Marketing,63(1),57-74。 | 10. | Voss, Kevin E.、Tansuhai, Patriya(1999)。A consumer perspective on foreign market entry: Building brands through brand alliances。Journal of International Consumer Marketing,11(2),39-58。 | 11. | Klink, Richard R.、Smith, Daniel C.(2001)。Threats to the external validity of brand extension research。Journal of Marketing Research,38(3),326-335。 | 12. | Boush, David M.、Loken, Barbara(1991)。A Process-Tracing Study of Brand Extension Evaluation。Journal of Marketing Research,28(1),16-28。 | 13. | Lull, James T.、Hanson, Catherine A.、Marx, Michael J.(1977)。Recognition of female stereotypes in TV commercials。Journalism Quarterly,54(1),153-157。 | 14. | Simonin, Bernard L.、Ruth, Julie A.(1998)。Is a Company Known by the Company It Keeps? Assessing the Feedback Effects of Brand Alliances on Consumer Brand Attitudes。Journal of Marketing Research,35(1),30-42。 | 15. | Loken, Barbara、John, Deborah Roedder(1993)。Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?。Journal of marketing,57(3),71-84。 | 16. | Griskevicius, Vladas、Cialdini, Robert B.、Kenrick, Douglas T.(2006)。Peacocks, Picasso, and parental investment: The effects of romantic motives on creativity。Journal of personality and social psychology,91(1),63-76。 | 17. | Jung, Kwon、Lee, Winston(2006)。Cross-gender Brand Extensions: Effects of Gender of the Brand, Gender of Consumer, and Product Type on Evaluation of Cross-gender Extensions。Advances in Consumer Research,33(1),67-74。 | 18. | Linville, Patricia W.(1985)。Self-complexity and Affective Extremity: Don't Put all Your Eggs in one Cognitive Basket。Social Cognition,3(1),94-120。 | 19. | Stein, Karen F.(1994)。Complexity of the Self-schema and Responses to Disconfirming Feedback。Cognitive Therapy and Research,18(2),161-178。 | 20. | 蕭至惠、蔡進發(20140100)。負面雙重危機效應對共品牌評價與購買意願之影響。管理評論,33(1),39-68。 延伸查詢 | 21. | 董曉芳、鄔紅芳(2012)。我國中性化服裝市場的發展前景探析。大眾文藝(學術版),2012(3),286-287。 延伸查詢 | 22. | Alreck, Pamela L.、Settle, Robert B.、Belch, Michael A.(1982)。Who Responds to 'Gendered' Ads, and How? Masculine Brands Versus Feminine Brands。Journal of Advertising Research,22(2),25-32。 | 23. | Barczak, Anna、Besta, Tomasz、Banaśkiewicz-Bazińska, Róża(2007)。Model złożoności Ja w ujęciu Patricii Linville: predykcje teoretyczne i pomiar。Psychologia Jakości Życia,6(1),57-76。 | 24. | Baumgarth, Carsten(2004)。Evaluations of Cobrands and Spillover Effects: Further Empirical Results。Journal of Marketing Communications,10(2),115-131。 | 25. | Bhat, Sobodh、Reddy, Srinivas K.(2001)。The Impact of Parental Brand Attribute Associations and Effect on Brand Extension Evaluation。Journal of Business Research,53(3),111-122。 | 26. | Chang, Chun-Tuan、Tung, Minh-Hsuan(2015)。Intergenerational Appeal in Advertising: Impacts of Brand-gender Extension and Brand History。International Journal of Advertising,34(1),1-17。 | 27. | Diekman, Amanda B.、Goodfriend, Wind(2006)。Rolling with the Changes: A Role Congruity Perspective on Gender Norms。Psychology of Women Quarterly,30(4),369-383。 | 28. | Feiereisen, Stephanie、Broderick, Amanda J.、Douglas, Susan P.(2009)。The Effect and Moderation of Gender Identity Congruity: Utilizing âReal Women' Advertising Images。Psychology & Marketing,26(9),813-843。 | 29. | Fry, Joseph N.(1971)。Personality Variables and Cigarette Brand Choice。Journal of Marketing Research,8(3),298-304。 | 30. | Fugate, Douglas L.、Phillips, Joanna(2010)。Product Gender Perceptions and Antecedents of Product Gender Congruence。Journal of Consumer Marketing,27(3),251-261。 | 31. | Gentry, James W.、Haley, Debra A.(1984)。Gender Schema Theory as a Predictor of Recall。Advances in Consumer Research,11(1),259-264。 | 32. | Hadjicharalambous, Costas(2006)。A Typology of Brand Extensions: Positioning Cobranding as a Sub-Case of Brand Extensions。Journal of American Academy of Business,10(1),372-377。 | 33. | James, David O.、Lyman, Madge、Foreman, Susan(2006)。Does the Tail Wag the Dog? Brand Personality in Brand Alliance's Evaluation。Journal of Product and Brand Management,15(3),173-183。 | 34. | Kim, Jungkeun、Kim, Sungeun(2016)。The Influence of Mating Goal Activation and Gender Differences on the Evaluation of Advertisements Containing Sexual Words。Australasian Marketing Journal,24(3),205-213。 | 35. | Leventhal, Howard(1957)。Cognitive Processes and Interpersonal Predictions。Journal of Abnormal and Social Psychology,55(2),176-180。 | 36. | Lieven, Theo、Grohmann, Bianca、Herrmann, Andreas、Landwehr, Jan R.、van Tilburg, Miriam(2014)。The Effect of Brand Gender on Brand Equity。Psychology and Marketing,31(5),371-385。 | 37. | Mayo, Clara W.、Crockett, Walter H.(1964)。Cognitive Complexity and Primacy-Recency Effects in Impression Formation。Journal of Abnormal and Social Psychology,68(3),335-338。 | 38. | Monga, Alokparna B.、Gürhan-Canli, Zeynep(2012)。The Influence of Mating Mind-Sets on Brand Extension Evaluation。Journal of Marketing Research,49(4),581-593。 | 39. | Orth, Ulrich R.、Holancova, Denisa(2003)。Consumer Response to Sex Role Portrayals in Advertisements: Effects of Incongruity and Prejudices on Emotions and Attitudes。Journal of Advertising,32(4),77-89。 | 40. | Ye, Lilly、Robertson, T. M. Adrian(2012)。Gender Identity: Does It Matter for Consumers' Perceptions?。Journal of Business Diversity,12(3),81-92。 | 41. | Ziller, Robert C.、Martell, Ronald T.、Morrison, Robley H.(1977)。Social Insulation, Self-Complexity and Social Attraction: A Theory Chain。Journal of Research in Personality,11(4),398-415。 | 42. | Dickinson, Sonia、Heath, Tara(2006)。A Comparison of Qualitative and Quantitative Results Concerning Evaluations of Co-Branded Offerings。Journal of Brand Management,13(6),393-406。 | 43. | Vitz, Paul C.、Johnston, Donald(1965)。Masculinity of Smokers and the Masculinity of Cigarette Images。Journal of Applied Psychology,49(3),155-159。 | 44. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 45. | Bem, Sandra L.(1974)。The measurement of psychological androgyny。Journal of Consulting and Clinical Psychology,42(2),155-162。 | 46. | Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。 | 47. | Broniarczyk, Susan M.、Alba, Joseph W.(1994)。The importance of the brand in brand extension。Journal of Marketing Research,31(2),214-228。 | 48. | Park, Choong Whan、Milberg, Sandra、Lawson, Robert(1991)。Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency。Journal of Consumer Research,18(2),185-193。 | 49. | Tauber, Edward M.(1988)。Brand Leverage: Strategy for Growth in a Cost-Control World。Journal of Advertising Research,28(4),26-30。 | 50. | Linville, Patricia W.(1982)。The Complexity-extremity Effect and Age-based Stereotyping。Journal of Personality and Social Psychology,42(2),193-211。 | 會議論文1. | Bouten, Lisanne(2006)。Co-Branding in New Product Development。The 19th EMAC Doctoral Colloquium,University of Economics and Business (會議日期: May 21-23)。 | 2. | Liu, Tingting、Xing, Cai(2015)。Does He or She Make You a Shopaholic?' Mating Motives Elicit Conspicuous Consumption。The 10th Asian Association of Social Psychology Biennial Conference。Yogyakarta:Asian Association of Social Psychology。93-103。 | 3. | Veg-Sala, Nathalie、Nyeck, Simon(2007)。Brand Gender and Cross-Gender Extensions。The Thought Leaders International Conference on Brand Management,Birmingham Business School (會議日期: April 24-25)。 | 圖書1. | Assael, Henry(1992)。Consumer Behavior and Marketing Action。Boston:PWS-KEN Publishing Company。 | 2. | Keller, Kevin L.(2008)。Strategic brand management: Building, measuring and managing brand equity。Prentice Hall。 | 3. | Kotler, Philip、Armstrong, Gary(2002)。Principles of Marketing。Prentice-Hall, Inc.。 | 4. | Nunnally, Jum C.(1978)。Psychometric Theory。McGraw-Hill。 | 其他1. | 林于詩(2005)。雌雄莫辨2005變性熱,http://old.ltn.com.tw/2004/new/dec/23/life/fashion-1.htm。 | 2. | 楊桂華(2005)。大學生男比女愛名牌,http://www.appledaily.com.tw/appledaily/article/headline/20050321/1656964/。 延伸查詢 | 3. | Nyeck, Simon,Veg-Sala, Nathalie(20060615)。Genre De La Marque Et Conquête De nouveaux marchés,https://hal-univ-paris10.archives-ouvertes.fr/hal-01532823/file/Article%20Nyeck%20Veg%20Les%20Echos.pdf。 | 4. | Zaczkiewicz, Arthur(2016)。The Most Desired Places to Work in Fashion,http://wwd.com/business-news/business-features/most-desiredcompanies-work-fashion-10404408/。 | 圖書論文1. | Crockett, Walter H.(1965)。Cognitive complexity and impression formation。Progress in experimental personality research。New York:Academic Press。 | 2. | Allison, Nell K.、Golden, Linda L.、Mullet, Gary M.、Coogan, Donna(1979)。Sex-Typed Product Images: The Effects of Sex, Sex-Role Self-Concept and Measurement Implications。NA-Advances in Consumer Research。MI:Association for Consumer Research。 | 3. | Gentry, James W.、Doering, Mildred(1977)。Masculinity-Femininity Related to Consumer Choice。Contemporary Marketing Thought: 1977 Educators' Proceedings。Chicago:American Marketing Association。 | 4. | Robbie, Renee、Neale, Larry(2012)。Brand/Gender Identity Incongruence: If in Doubt, Err on the Side of Masculinity。Annals of the Society for Marketing Advances。Orlando, Florida:The Society for Marketing Advances。 | 5. | Ulrich, Isabelle、Tissier-Desbordes, Elisabeth、Dubois, Pierre L.(2011)。Brand Gender and Its Dimensions。E-European Advances in Consumer Research。Duluth, MN:Association for Consumer Research。 | 6. | Vohs, Kathleen、Akpinar, Ezgi(2011)。Can Religion and Money Substitute for Each Other?。NA-Advances in Consumer Research。Duluth, MN:Association for Consumer Research。 | |
| |