The times change, many companies began to carry out the so-called enterprise identification construction, will be a special pattern or mark to give the spirit of a business and the idea of injection. The concept of enterprise identification in China's import and application has been more than half a century of history, and now has become a must for all walks of life business weapon. The use of this concept is mostly in the commercial nature of the application, through the development of this concept, to strengthen the value of the enterprise itself, many studies at home and abroad that the enterprise identification system for professional team identity is significant To the impact of the school side of the use, if you can use marketing methods, the school image, school culture, characteristics, school performance through mass media and other tools to let the public know, in order to obtain public understanding, recognition and support. So how to enterprise identification and management of the concept into the sports team, so that the team can be more effective operation and increase the school brand and image should have a positive significance to increase the external and internal resources, The first step in the establishment of CIS by many schools is to use the school badge as the beginning, the design of the school badge into the school's traditional values of cultural and development goals, and in the movement of the sports team's support and loyalty, The use of the team can also be the intrinsic value of the school badge and the value of the team itself to link, and design a different identification system, as NCAA-like development from the brand, so that the value of the school through the movement team CIS To the community. After the literature is integrated, the paper puts forward that the school should adopt the exclusive CIS static system of the school sports team, strengthen the infiltration of the concept, and enhance the image through the behavior of the players in the process of using the CIS enterprise identification system. Supplemented by a dynamic CIS system, a static and dynamic complement each other, and gradually the CIS identification system into the school, the team, the players in every corner of life, the formation of a value culture, this way, the school sports team In the many public relations activities, community public welfare activities, and even the participation of the game, will quickly accumulate supporters, enhance the image of the school, but also increase the investment of resources.