期刊論文1. | Doherty, P. A.、Schmidt, M. R.(1978)。Sex-typing and self-concept in college women。Journal of College Student Personnel,19(6),493-497。 |
2. | Erdwins, C.、Small, A. C.、Gross, R.(1980)。The relationship of sex role to self-concept。Journal of Clinical Psychology,36(1),111-115。 |
3. | Markus, Hazel(1977)。Self-schemata and processing information about the self。Journal of Personality and Social Psychology,35(2),63-78。 |
4. | Wiggins, J. S.、Holzmuller, A.(1978)。Psychological androgyny and interpersonal behavior。Journal of Consulting and Clinical Psychology,46(1),40-52。 |
5. | Wiggins, J. S.、Holzmuller, A.(1981)。Further evidence on androgyny and interpersonal flexibility。Journal of Research in Personality,15(1),67-80。 |
6. | Shepard, R. N.(1962)。The analysis of proximities: Multidimensional scaling with an unknown distance function。Psychometrika,27(2),125-140。 |
7. | 林邦傑(19811200)。性別角色與自我防衛、生活適應、認知能力的關係。中華心理學刊,23(2),107-129。 延伸查詢 |
8. | Birdwell, A. E.(1968)。A study of the influence of image congruence on consumer choice。The Journal of Business,41(1),76-88。 |
9. | Chang, C.(2006)。The influence of masculinity and femininity in different advertising processing contexts: An accessibility perspective。Sex Roles,55(5),345-356。 |
10. | Jaffe, L. J.(1994)。The unique predictive ability of sex-role identity in explaining women's response to advertising。Psychology and Marketing,11(5),467-482。 |
11. | Johanson, J.、Wiedersheim-Paul, F.(2007)。The Internationalization of the Firm: Four Swedish Cases。Journal of management studies,12(3),305-323。 |
12. | Sirgy, M. J.(1985)。Self-image/product-image congruity and consumer decision making。International Journal of Management,2(4),49-63。 |
13. | Spence, J. T.、Helmreich, R.、Stapp, J.(1975)。Ratings of self and peers on sex role attributes and their relation to self-esteem and conceptions of masculinity and femininity。Journal of personality and social psychology,32(1),29-39。 |
14. | Bem, Sandra L.(1974)。The measurement of psychological androgyny。Journal of Consulting and Clinical Psychology,42(2),155-162。 |
15. | Bem, Sandra L.(1981)。Gender Schema Theory: A Cognitive Account of Sex Typing。Psychological Review,88(4),354-364。 |
16. | 李美枝(19810600)。性別特質問卷的編製及男女大學生四種性別特質類型在成就動機、婚姻、事業及性態度上的比較。中華心理學刊,23(1),23-37。 延伸查詢 |
17. | Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。 |
18. | Mackie, Diane M.、Worth, Leila T.、Smith, Jeanne(1992)。Gender Schematicity and Preference for Gender-typed Products。Psychology & Marketing,9(1),17-30。 |