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題名:性別基模探討產品喜好與心理距離之研究
書刊名:感性學報
作者:馬敏元 引用關係詹凡毅李翊禾
作者(外文):Ma, Min-yuanChan, Fan-yiLi, Yi-he
出版日期:2013
卷期:1:1
頁次:頁80-102
主題關鍵詞:性別基模產品喜好心理距離產品造形Product preferenceGender schemaMental-distanceProduct form
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:60
  • 點閱點閱:28
期刊論文
1.Doherty, P. A.、Schmidt, M. R.(1978)。Sex-typing and self-concept in college women。Journal of College Student Personnel,19(6),493-497。  new window
2.Erdwins, C.、Small, A. C.、Gross, R.(1980)。The relationship of sex role to self-concept。Journal of Clinical Psychology,36(1),111-115。  new window
3.Markus, Hazel(1977)。Self-schemata and processing information about the self。Journal of Personality and Social Psychology,35(2),63-78。  new window
4.Wiggins, J. S.、Holzmuller, A.(1978)。Psychological androgyny and interpersonal behavior。Journal of Consulting and Clinical Psychology,46(1),40-52。  new window
5.Wiggins, J. S.、Holzmuller, A.(1981)。Further evidence on androgyny and interpersonal flexibility。Journal of Research in Personality,15(1),67-80。  new window
6.Shepard, R. N.(1962)。The analysis of proximities: Multidimensional scaling with an unknown distance function。Psychometrika,27(2),125-140。  new window
7.林邦傑(19811200)。性別角色與自我防衛、生活適應、認知能力的關係。中華心理學刊,23(2),107-129。new window  延伸查詢new window
8.Birdwell, A. E.(1968)。A study of the influence of image congruence on consumer choice。The Journal of Business,41(1),76-88。  new window
9.Chang, C.(2006)。The influence of masculinity and femininity in different advertising processing contexts: An accessibility perspective。Sex Roles,55(5),345-356。  new window
10.Jaffe, L. J.(1994)。The unique predictive ability of sex-role identity in explaining women's response to advertising。Psychology and Marketing,11(5),467-482。  new window
11.Johanson, J.、Wiedersheim-Paul, F.(2007)。The Internationalization of the Firm: Four Swedish Cases。Journal of management studies,12(3),305-323。  new window
12.Sirgy, M. J.(1985)。Self-image/product-image congruity and consumer decision making。International Journal of Management,2(4),49-63。  new window
13.Spence, J. T.、Helmreich, R.、Stapp, J.(1975)。Ratings of self and peers on sex role attributes and their relation to self-esteem and conceptions of masculinity and femininity。Journal of personality and social psychology,32(1),29-39。  new window
14.Bem, Sandra L.(1974)。The measurement of psychological androgyny。Journal of Consulting and Clinical Psychology,42(2),155-162。  new window
15.Bem, Sandra L.(1981)。Gender Schema Theory: A Cognitive Account of Sex Typing。Psychological Review,88(4),354-364。  new window
16.李美枝(19810600)。性別特質問卷的編製及男女大學生四種性別特質類型在成就動機、婚姻、事業及性態度上的比較。中華心理學刊,23(1),23-37。new window  延伸查詢new window
17.Sirgy, Mack Joseph(1982)。Self-concept in consumer behavior: A critical review。Journal of Consumer Research,9(3),287-300。  new window
18.Mackie, Diane M.、Worth, Leila T.、Smith, Jeanne(1992)。Gender Schematicity and Preference for Gender-typed Products。Psychology & Marketing,9(1),17-30。  new window
 
 
 
 
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