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題名:民眾選擇游泳池商店形象上考量因素之研究
書刊名:危機管理學刊
作者:陳恒毅 引用關係王永在
作者(外文):Chen, H. Y.Wang, Y. Z.
出版日期:2018
卷期:15:1
頁次:頁55-66
主題關鍵詞:商店形象功能取向服務取向Social exchange theoryDelphi methodAnalytic hierarchy processCram school
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:6
本研究以社會交換理論並結合行銷上相關理論依據,探討民眾選擇游泳池之商店形象上而加入會員之決策模式為何?本研究透過相關文獻探討彙整,並透過德爾菲法、層級分析法來了解民眾選擇游泳池加入會員考量因素,並透過文獻探討與專家意見彙整出民眾選擇游泳池加入會員考量關鍵因素。本研究採用問卷調查,針對高雄市民營或公辦民營之室內溫水游泳池會員為範疇。問卷共發放40份,回收40份,無效問卷0份,有效問卷為40份,回收率達100%,有效率達100%。研究結果顯示,探討功能取向、服務取向、商譽取向對民眾選擇游泳池加入會員關鍵因素中,以服務取向為最具關鍵之影響構面,功能取向次之。用以評估關鍵因素的準則共有十二項,前五大主要關鍵的評估準則為商店氣氛、服務專業、多元設施、交通便利及定價策略。而較不具關鍵影響的評估準則為口碑傳播與員工守則。
This research aimed to probe into the decision-making model that affects people's application of the membership of a swimming pool from the perception of store image by means of reviewing related literature, analyzing the data through DeIPhi method and Analytical Hierarchy Process, and referring to experts' viewpoints. A survey research design was adopted to collect data from the members of Kaohsiung municipal or privately owned swimming pools. Forty questionnaires were distributed and retrieved. All of them were valid responses. The results showed that feature, service, and reputation were the main factors affecting people's application of the membership of a swimming pool. Among them, service was the most critical factor, and feature was the second main factor people would take into account. Besides, the top five essential criteria people would adopt to evaluate the main factors were, among twelve, atmosphere of the store, profession in service, versatility of the facilities, convenience of transportation, and pricing strategy. The two least essential criteria were word of mouth and employee code of practice.
期刊論文
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學位論文
1.賴曉婷(2007)。冬泳運動參與者消費行為、生活型態及參與動機之研究-以室外游泳池使用者為例(碩士論文)。大葉大學,彰化。  延伸查詢new window
2.黃添營(2006)。複合式游泳池消費者消費行為與滿意度之研究-----以中壢市為例(碩士論文)。國立體育學院,桃園。  延伸查詢new window
3.郭銘宜(2006)。溫水游泳池消費者行為和市場區隔之研究--以高雄縣岡山鎮溫水游泳池為例(碩士論文)。國立屏東教育大學,屏東。  延伸查詢new window
4.陳瑞辰(2008)。游泳池服務品質、顧客滿意度與再購意願之研究--以臺北縣三重市地區游泳池為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
5.黃文松(2006)。學校游泳池使用者服務品知覺之研究--以台北縣立高中為例(碩士論文)。國立臺灣師範大學,台北。  延伸查詢new window
6.李孟學(2005)。台北市公辦民營室內溫水游泳池顧客運動參與行為與滿意度之研究(碩士論文)。國立臺灣師範大學,臺北。  延伸查詢new window
7.許家榮(2002)。消費者選擇游泳池之考量因素與泳池價格彈性之研究(碩士論文)。國立臺灣體育學院,臺中市。  延伸查詢new window
8.林佑中(2007)。顧客關係管理與資源基礎對服務品質及顧客忠誠度影響之研究--以汽車售後服務業為例(碩士論文)。屏東科技大學。  延伸查詢new window
9.王郁惠(1997)。服務業類別、關係行銷與顧客忠誠度關係之研究(碩士論文)。國立中正大學。  延伸查詢new window
10.林欣儀(2005)。商店形象對消費行為影響之研究--以台中市百貨公司為例(碩士論文)。臺中健康暨管理學院。  延伸查詢new window
11.陳紹璋(2011)。游泳池選擇意向及行銷管理策略之研究--以臺中市鄉村游泳池為例(碩士論文)。逢甲大學。  延伸查詢new window
圖書
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5.林靈宏(1999)。消費者行為學。臺北:五南。  延伸查詢new window
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