In 1987, Professor Lu Wei-luan introduced the Hong Kong Literary Landscape and literary writings in a series of publications, which laid a theoretical foundation for the Hong Kong Literary Walking Tours. In 2001, the Hong Kong Literature Research Centre of The Chinese University of Hong Kong took the lead in organizing territory-wide Literary Walking Tours, and thereafter developed and enhanced the activities with diversified content. As well as Literary Walking Tours, a platform for the sharing of experience in literary creation and creative writing education, the programme also evolved and became a movement for the "Construction of Literary Landscape." Over the past twenty years, some literary and art organizations have been promoting community writing and setting out to expand the "Construction of Literary Landscape" activities on a large scale, aiming to share the same objectives of Literary Walking Tours organized by the Hong Kong Literature Research Centre. In 2016, The House of Hong Kong Literature hosted an exhibition titled "Islands' Narrative: Literature X Visual Art," which infused the pattern of Literary Landscape Construction with transmedia elements. "Construction of Literary Landscape" activities have become a vogue in Hong Kong over the past decade. This unique phenomenon in Chinese writing has drawn scholars' attention from overseas because of the massive scale and overwhelming number of participants in the activities. Nonetheless, the lack of systematic analysis of the development of this phenomenon makes it a worthwhile project to examine the evolutionary process of "Literary Walking Tours" from the perspective of the consciousness of identity. This paper is an attempt to deal with the task in two steps. First, with reference to literary and documentary sources, it aims to analyze the process of Literary Walking Tours' evolution into the "Construction of Literary Landscape." Second, making use of the theories of identity consciousness and collective memory proposed by French scholars Chombart de Lauwe, Maurice Halbwachs, and Pierre Nora, it analyzes the Literary Walking Tours and "Literary Landscape Construction" movements, which may yield significant findings about the construction of self-consciousness of one's identity