廣告代言人吸引力、廣告情感訴求與玩家參與線上遊戲公測意圖_

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題名：	廣告代言人吸引力、廣告情感訴求與玩家參與線上遊戲公測意圖
書刊名：	資訊管理學報
作者：	徐淑如／戴基峯／郭怡君
作者(外文)：	Hsu, Shu-lu／Tai, Jeffrey C. F.／Kuo, Yi-jiun
出版日期：	2018
卷期：	25:2
頁次：	頁219-253
主題關鍵詞：	線上遊戲；公測；代言人吸引力；廣告情感訴求；Online game；Open beta test；Endorser attractiveness；Emotional appeal
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:38 點閱:112

期刊論文
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會議論文
1.	Alha, K.、Koskinen, E.、Paavilainen, J.、Hamari, J.(2016)。Critical acclaim and commercial success in mobile free-to-Play games。DiGRA FDG Conference。
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研究報告
1.	賴建都、黎佩芬(2011)。線上遊戲廣告訊息置入效果之研究--置入形式、置入地點暨玩家回憶度、偏好度為例。延伸查詢

圖書
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其他
1.	犬拓(2015)。資策會公布2015臺灣遊戲市場春季大調查結果智慧型手機玩家高達7成，https://gnn.gamer.com.tw/4/117454.html。延伸查詢
2.	勞倫溼(2017)。4大爭議讓訂閱數狂掉2萬！聖結石被網友狂酸的關键原因出在這！，https://dailyview.tw/Popular/Detail/1179。延伸查詢
3.	樓菀玲(2017)。吳姍儒擔任代言人！《仙境傳說守護永恆的愛》新系統曝光，https://game.ettoday.net/article/1005075.htm?t=%E5%90%B3%E5%A7%8D%E5%84%92%E6%93%94%E4%BB%BB%E4%BB%A3%E8%A8%80%E4%BA%BA%EF%BC%81%E3%80%8A%E4%BB%99%E5%A2%83%E5%82%B3%E8%AA%AA+%E5%AE%88%E8%AD%B7%E6%B0%B8%E6%81%86%E7%9A%84%E6%84%9B%E3%80%8B%E6%96%B0%E7%B3%BB%E7%B5%B1%E6%9B%9D%E5%85%89。
4.	顏大惟(2017)。RO仙境傳說：守護永恆的愛10月臺港澳正式上線，https://www.nownews.com/news/20170821/2600780。延伸查詢
5.	(2016)。The Global Games Market Reaches 99.6 Billion in 2016, Mobile Generating 37%，https://newzoo.com/insights/articles/globalgames-market-reaches-99-6-billion-2016-mobile-generating-37/。

圖書論文
1.	Higgins, Edward Tory(1996)。Knowledge activation: Accessibility, applicability, and salience。Social psychology: Handbook of basic principles。Guilford Press。
2.	Hass, R. G.(1981)。An Effects of source characteristics on cognitive responses and persuasion。Cognitive Responses in Persuasion。Hillsdale, New Jersey：Erlbaum。
3.	McGuire, W. J.(1985)。Attitudes and attitude change。The Handbook of Social Psychology: Special Fields and Applications。Random House。

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