:::

詳目顯示

回上一頁
題名:Effects of Individual Factors and Marketing Strategies on Impulsive Buying Urge in TV Shopping
書刊名:商略學報
作者:陳薇薇 引用關係蔡東峻 引用關係陳獻凱
作者(外文):Chen, Wei WeiTsai, DungchunChen, Hsien-kai
出版日期:2018
卷期:10:2
頁次:頁131-150
主題關鍵詞:電視購物衝動購買迫切性吸引力知覺風險正面情緒Television shoppingImpulse buyingAttractivenessPerceived riskPositive affect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:7
電視購物快速成長,歸因於收視者在觀看電視購物頻道時常會發生衝動性購買的行為。本研究應用Beatty and Ferrell (1998)衝動購買的模式,並加入知覺風險與主持人與來賓吸引力等兩個因素,探討影響電視購物衝動購買迫切性的前因。本研究透過問卷調查方式,蒐集262位有效樣本,經由線性結構模式分析發現,收視者衝動購買傾向是最主要影響衝動購買迫切性的因素,其次是電視購物頻道瀏覽行為與收視時的正面情緒。本研究進一步發現,低知覺風險和較少時間外出購物的收視者,會增加電視購物頻道瀏覽行為,主持人與來賓的吸引力會大幅影響收視時的正面情緒。本研究透過整體性架構,探討多個影響因素,並比較個別因素的影響程度,對於電視購物衝動迫切性有更完整的了解。
Rapid growth of TV shopping is attributed to the fact that viewers make impulse purchase on TV shopping channels. By applying Beatty and Ferrell (1998)'s impulse buying model and incorporating two new antecedents (perceived risk and the attractiveness of host and celebrity) which are unique to TV shopping, this study investigates the antecedents of viewers' impulse buying urge. Analysis of a questionnaire survey with 262 subjects, utilizing structural equation modelling, reveals that impulse buying tendency has the strongest impact on viewers' impulse buying urge, followed by TV shopping channel browsing behaviors and positive affect. In addition, viewers who perceive less risk toward TV shopping and have less time to go out shopping are more likely to browse TV shopping channels. The authors also find that positive affect is primarily enhanced by attractive hosts and celebrities. Through the examination of a comprehensive framework, this study contributes that the previously found and new factors could influence buying urge in TV shopping contexts and compare their relative impact. In addition, this study extends the applicability of impulse buying model in the TV shopping context and also identifies additional constructs, including perceived risk and attractiveness of host and celebrity, which are not discussed in the model.
期刊論文
1.Shannon, R.、Mandhachitara, R.(2008)。Causal Path Modeling of Grocery Shopping in Hypermarkets。Journal of Product & Brand Management,17(5),327-340。  new window
2.Luo, M. M.、Chen, J. S.、Ching, R. K. H.、Liu, C. C.(2011)。An Examination of the Effects of Virtual Experiential Marketing on Online Customer Intentions and Loyalty。The Service Industries Journal,31(13),2163-2191。  new window
3.Kaltcheva, Velitchka D.、Weitz, Barton A.(2006)。When Should a Retailer Create an Exciting Store Environment?。Journal of Marketing,70(1),107-118。  new window
4.Chang, M.-L.、Wu, W.-Y.(2012)。Revisiting perceived risk in the context of online shopping: an alternative perspective of decision-making styles。Psychology and Marketing,29(5),378-400。  new window
5.Flight, R. L.、Rountree, M. M.、Beatty, S. E.(2012)。Feeling the urge: affect in impulsive and compulsive buying。Journal of Marketing Theory and Practice,20(4),453-466。  new window
6.Lin, P. C.、Lin, Z. H.(2013)。Buying impulse triggered by digital media。The Service Industries Journal,33(9/10),892-908。  new window
7.Herabadi, A. G.、Verplanken, B.、Van Knippenberg, A.(2009)。Consumption experience of impulse buying in Indonesia: Emotional arousal and hedonistic considerations。Asian Journal of Social Psychology,12(1),20-31。  new window
8.Rubin, Alan M.、Step, Mary M.(2000)。Impact of motivation, attraction, and parasocial interaction on talk radio listening。Journal of Broadcasting & Electronic Media,44(4),635-654。  new window
9.Heilman, C. M.、Nakamoto, K.、Rao, A. G.(2002)。Pleasant surprises: Consumer response to unexpected in-store coupons。Journal of Marketing Research,39(2),242-252。  new window
10.Park, J. H.、Lennon, S. J.(2006)。Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context。Journal of Consumer Marketing,23(2),56-66。  new window
11.Beatty, S. E.、Ferrell, M. E.(1998)。Impulse buying: Modeling its precursors。Journal of Retailing,74(2),169-191。  new window
12.Lee, S. H.、Lennon, S. J.、Rudd, N. A.(2000)。Compulsive consumption tendencies among television shoppers。Family and Consumer Sciences Research Journal,28(4),463-488。  new window
13.Rook, Dennis W.、Fisher, Robert J.(1995)。Normative Influences on Impulsive Buying Behavior。Journal of Consumer Research,22(3),305-313。  new window
14.Sharma, P.、Sivakumaran, B.、Marshall, R.(2014)。Exploring impulse buying in services: toward an integrative framework。Journal of the Academy of Marketing Science,42(2),154-170。  new window
15.Dholakia, R. R.(1999)。Going Shopping: Key Determinants of Shopping Behaviors and Motivations。International Journal of Retail and Distribution Management,27(4),154-165。  new window
16.Lueg, J. E.、Ponder, N. N.、Beatty, S. E.、Capella, M. L.(2006)。Teenagers' use of alternative shopping channels: A consumer socialization perspective。Journal of Retailing,82(2),137-153。  new window
17.Myers, H.、Lumbers, M.(2008)。Understanding older shoppers: a phenomenological investigation。The Journal of Consumer Marketing,25(5),294-301。  new window
18.Kim, M.、Lennon, S. J.(2000)。Television shopping for apparel in the United States: effects of perceived amount of information on perceived risks and purchase intentions。Family and Consumer Sciences Research Journal,28(3),301-330。  new window
19.Coley, A.、Burgess, B.(2003)。Gender differences in cognitive and affective impulse buying。Journal of Fashion Marketing and Management: An International Journal,7(3),282-295。  new window
20.Reinhard, M. A.、Mseener, M.、Sporer, S. L.(2006)。Explicit persuasive intent and its impact on success at persuasion: The determining roles of attractiveness and likeableness。Journal of Consumer Psychology,16(3),249-259。  new window
21.Lorena, Blasco-Arcas、Blanca, Hemandez-Ortega、Julio, Jimenez-Martinez(2013)。Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior。Electronic Commerce Research,13(4),457-475。  new window
22.Rajamma, R. K.、Paswan, A. K.、Hossain, M. M.(2009)。Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience。Journal of Product & Brand Management,18(3),188-197。  new window
23.Egeln, L. S.、Joseph, J. A.(2012)。Shopping cart abandonment in online shopping。Atlantic Marketing Journal,1(1),1-14。  new window
24.Alcańiz, E. B.、Bias, S. S.、Garcia, I. S.(2004)。Motivational Segmentation of Spanish Teleshoppers in an International Context。Journal of International Consumer Marketing,7(1),97-122。  new window
25.Brida, J. G.、Tokarchuk, O.(2017)。Tourists' Spending and Adherence to Shopping Plans: The Case of the Christmas market in Merano, Italy。Tourism Management,61(Aug.),55-62。  new window
26.Burgess, B.(2003)。A Comparison of TV Home Shoppers Based on Risk Perception。Journal of Fashion Marketing and Management,7(3),259-271。  new window
27.Cloninger, R. C.、Przybeck, T. R.、Svrakic, D. M.(1991)。The Tridimensional Personality Questionnaire: U.S. Normative Data。Psychological Reports,69(3),1047-1057。  new window
28.Cooper, L.(20131219)。How to Switch on to the TV Shoppers。Marketing Week,23-26。  new window
29.Goldman, A.(1977)。The Shopping Style Explanation for Store Loyalty。Journal of Retailing,53(4),33-46。  new window
30.Huang, K. S.、Gale, F.(2009)。Food Demand in China: Income, Quality, and Nutrient Effects。China Agricultural Economic Review,1(4),395-409。  new window
31.Istudor, N.、Pelau, C.(2013)。Impulsive Buying Behavior Depending on Gender。International Journal of Management Science & Technology Information,2(10),157-165。  new window
32.Leong, L. Y.、Jaafar, N. I.、Ainin, S.(2018)。The Effects of Facebook Browsing and Usage Intensity on Impulse Purchase in F-Commerce。Computer in Human Behavior,78,160-173。  new window
33.Lim, Chae Mi、Kim, Youn‐Kyung(2011)。Older Consumers' TV Home Shopping Loneliness, Parasocial Interaction, and Perceived Convenience。Psychology and Marketing,28(8),763-780。  new window
34.Lim, C. M.、Kim, Y.-K.(2017)。Older Consumers' TV Shopping: Emotions and Satisfaction。International Journal of Retail & Distribution Management,45(3),292-307。  new window
35.Lin, S. W.、Lo, Louis Y. S.(2016)。Evoking Online Consumer Impulse Buying through Virtual Layout Schemes。Behaviour & Information Technology,35(1),38-56。  new window
36.McColl, R.、Truong, Y.(2013)。The Effects of Facial Attractiveness and Gender on Customer Evaluations During A Web-Video Sales Encounter。Journal of Personal Selling & Sales Management,33(1),117-128。  new window
37.Mihić, M.、Milaković, I. K.(2017)。Examining Shopping Enjoyment: Personal Factors, Word of Mouth and Moderating Effects of Demographics。Economic Research Ekonomska Istrazivanja,30(1),1300-1317。  new window
38.Nanda, A.(2013)。Impulse Buying of Apparels。International Journal of Research in Commerce & Management,4(2),170-176。  new window
39.Park, H. C. M.、Lim, V. B.、Kim, Y-K.(2011)。Benefit Segmentation of TV Home Shoppers。International Journal of Retail & Distribution Management,39(1),7-24。  new window
40.Parsad, C.、Prashar, S.、Tata, V. S.(2017)。Understanding Nature of Store Ambiance and Individual Impulse Buying Tendency on Impulsive Purchasing Behaviour: An Emerging Market Perspective。Decision,44(4),297-311。  new window
41.Segal, B.、Podoshen, J. S.(2013)。An Examination of Materialism, Conspicuous Consumption and Gender Differences。International Journal of Consumer Studies,37(2),189-198。  new window
42.Sethi, U. J.、Sethi, R. S.(2016)。Impact of Internet Usage Riskness, Attitude towards Website Safety, Online Shopping Convenience on Online Purchase Intention。International Journal of Research in Commerce & Management,7(10),11-14。  new window
43.Stephens, D. L.、Hill, R. P.、Bergman, K.(1996)。Enhancing the Consumer-Product Relationship: Lesson from the QVC Home Shopping Channel。Journal of Business Research,37(3),193-200。  new window
44.Warden, C. A.、Huang, S. C-T.、Liu, T-C.、Wu, W-Y.(2008)。Global Media, Local Metaphor: Television Shopping and Marketing-as-relationship in America, Japan, and Taiwan。Journal of Retailing,84(1),119-129。  new window
45.Cobb-Walgren, Cathy J.、Hoyer, Wayne D.(1986)。Planned versus impulse purchase behavior。Journal of Retailing,62(4),384-409。  new window
46.Tsiros, Michael、Mittal, Vikas(2000)。Regret: A model of its antecedents and consequences in consumer decision making。Journal of Consumer Research,26(4),401-417。  new window
47.Watson, David、Clark, Lee Anna、Tellegen, Auke(1988)。Development and Validation of Brief Measures of Positive and Negative Affect: The PANAS Scales。Journal of Personality and Social Psychology,54(6),1063-1070。  new window
48.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。  new window
49.Dickson, Peter R.、Sawyer, Alan G.(1990)。The Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。  new window
50.Sun, Tao、Wu, Guohua(2011)。Trait predictors of online impulsive buying tendency: A hierarchical approach。Journal of Marketing Theory and Practice,19(3),337-346。  new window
51.Aheame, Michael、Gruen, Thomas W.、Jarvis, Cheryl Burke(1999)。If Looks Could Sell: Moderation and Mediation of The Attractiveness Effect on Salesperson Performance。International Journal of Research in Marketing,16(4),269-284。  new window
52.Horton, Donald、Wohl, R. Richard(1956)。Mass communication and para-social interaction: Observations on intimacy at a distance。Psychiatry: Interpersonal and Biological Processes,19(3),215-229。  new window
53.Parboteeah, D. Veena、Valacich, Joseph S.、Wells, John D.(2009)。The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively。Information Systems Research,20(1),60-78。  new window
54.Cox, A. D.、Cox, D.、Anderson, R. D.(2005)。Reassessing the pleasures of store shopping。Journal of Business Research,58(3),250-259。  new window
圖書
1.Hair, J. E.、Anderson, R. E.、Tatham, R. L.、Black, W.(1998)。Multivariate Data Analysis。Upper Saddle River, NJ:Prentice Hall。  new window
單篇論文
1.Stevens, P.(2017)。Retail Therapy the Electronic Way,Ipswich, MA。  new window
其他
1.Chang, C-L.(2014)。The Drop of Rating Stimulates TV Shopping Channels to Enter E-commerce,http://www.cna.com.tw/magazine/13/201410060001-1.aspx。  new window
2.Shen, P-H.(2016)。Alliance of TV Shopping Channels Broadens the Markets,http://www.chinatimes.com/realtimenews/20161021001762-260410。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
QR Code
QRCODE