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題名：產品知識對平行輸入商品之產品態度與購買意圖之影響
書刊名：管理資訊計算
作者：張秀惠 引用關係／徐丹桂 引用關係／方婷婷／邱誌偉 引用關係
作者(外文)：Chang, Hsiu-hui／Hsu, Tan-kui／Fang, Ting-ting／Chiu, Chih-wei
出版日期：2018
卷期：7:特刊2
頁次：頁117-125
主題關鍵詞：平行輸入商品；產品知識；產品態度；購買意圖；Parallel imports；Product knowledge；Product attitude；Purchase intentions
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:9
平行輸入商品是一種在國外合法生產的真品，在未經品牌廠商之授權下，進口到國內未經授權的通路銷售。平行輸入商品的售價通常低於公司貨，然而缺乏維修與後續服務之保障。本研究旨在探討消費者之產品知識對平行輸入商品之產品態度與購買意圖之影響。以調查問卷收集資料。結果顯示，消費者之產品知識對平行輸入商品之產品態度與購買意圖皆具正向之影響。
Parallel imports are genuinely branded goods through distribution channels that are not authorized by the brand holders. Comparison with goods through authorized channels, parallel imports are lower priced but poor quarantined. The current study was conducted to explore and get insight on the role of on product attitude and purchase intentions toward parallel imports. Data was collected through a questionnaire survey. The result indicated that product knowledge will positively influence product attitude and purchase intentions toward parallel imports.
期刊論文
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18.Xiao, Y.、Palekar, U.、Liu, Y.(2011)。Shades of gray--the impact of gray markets on authorized distribution channels。Quantitative Marketing and Economics，9(2)，155。  new window
19.Wheaton, Blair(1987)。Assessment of Fit in Overidentified Models with Latent Variables。Sociological Methods & Research，16(1)，118-154。  new window
20.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research，21(1)，119-134。  new window
21.Spears, Nancy、Singh, Surendra N.(2004)。Measuring Attitude toward the Brand and Purchase Intentions。Journal of Current Issues & Research in Advertising，26(2)，53-66。  new window
22.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
23.Grewal, Dhruv、Krishnan, Ramayya、Baker, Julie、Borin, Norm(1998)。The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions。Journal of Retailing，74(3)，331-352。  new window
24.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
25.Fishbein, Martin、Ajzen, Icek(1975)。Belief, attitude, intention, and behavior: An introduction to theory and research reading。Journal of Leisure Research，27(1)，61-84。  new window
26.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research，15(2)，253-264。  new window
27.Alford, Bruce L.、Biswas, Abhijit(2002)。The Effects of Discount Level, Price Consciousness, and Sale Proneness on Consumers' Price Perception and Behavior Intention。Journal of Business Research，55(9)，775-783。  new window
28.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
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學位論文
1.Raman, Niranjan V.(1996)。Determinants of Desired Exposure to Interactive Advertising(博士論文)。The University of Texas at Austin。  new window
圖書
1.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A guide to the program and applications。SPSS Inc。  new window
2.曾光華(2016)。消費者行為。新北市：前程文化。  延伸查詢new window
3.Kanavos, P.(2003)。The economic impact of pharmaceutical parallel trade。London：The London School of Economics and Political Science。  new window
4.Kanavos, P.、Holmes, P.(2005)。Pharmaceutical parallel trade in the UK。Trowbridge：The Cromwell Press。  new window
5.KPMG(2008)。Effective channel management is critical in combating the gray market and increasing technology companies' bottom line。Belgium：KPMG。  new window
6.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ft. Worth, Tex：Harcourt College Publishers。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1994)。Psychometric Theory。McGraw-Hill。  new window
其他
1.Elmer-DeWitt, P.(20121215)。Tasers, taxes and the launch of the iPhone 5 in China，http://tech.fortune.cnn.com/tag/gray-market/。  new window
2.Redman, R.(2003)。Study: Gray market as much as 40 billion annually。  new window
圖書論文
1.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
 
 
 
 
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