With the rapid development of science and technology, the public has become more convenient and diversified in obtaining tourist information. Due to the rise of cheap airlines and youth hostels, it is no longer difficult for people to travel abroad. Therefore, many countries and the media have vigorously promoted the tourism industry. In general, many people in the Taiwan area will use the winter and summer vacations to have travels. Some people will consider geographical location of Taiwan, language, and culture as their top priority of consideration for selecting the travelling area. For example, mainland China with similar culture, South Korea with a new performing arts culture, and Japan with traditional cultural features are all factors that affect Taiwan people’s travelling choices. This study aims to understand the travel habits of the people in Taiwan by setting four dimensions: countries, sports activities, traditional culture, holiday festivals, and places of historic interest. Moreover, this study uses a social listening platform, named Opview, to collect related articles with travel stored in the areas of social networking, discussion forums, and news to investigate the relationship between the heart-occupation rate, the number of articles, the degree of favorability, and the relevance and frequency of the keywords in each article and the list of articles for the above four sightseeing models. The results of the analyses will be presented in the form of graphical visualizations, analytical data lists, and article lists in order to effectively observe the regions where Taiwanese citizens travel most often to visit, and also to analyze four types of sightseeing behavior including sports activities, traditional cultures, festivals and celebrations, and places of interest in these regions.