隨著社會經濟所得的增加及生活水準的提升，國人對於養生保健的生活概念也隨之重視。現代人的生活壓力大，容易造成肌肉緊繃、肩頸及背部酸痛。「按摩」，這項不具侵入性、省時便利的健康保健法，逐漸形成健康養生、保健生活概念下，易被接受且廣為進行的活動。這使得坊間不僅健康養生按摩工作室漸多，且各式各樣的健康按摩器材或產品亦紛紛上市。本研究的目的在瞭解消費者之生活型態及人口統計變數對選購健康按摩器材之影響關係。本研究共發放350份紙本問卷，回收330份，扣除填答不完整問卷16份，有效問卷314份。研究結果為：(1)人口統計變數對器材之購買需求偏好有顯著性差異；(2)人口統計變數對器材使用者之生活型態有顯著性差異；(3)消費者生活型態與其購買需求偏好有正向顯著性關係。

With the increase in social economic income and improvement in the standard of living, people for health preserving, and health care concept also attach the importance. People are easy to cause muscle tension, shoulder and back pain because of life stress. Massage is a method of non-invasive, time-saving and convenient health care, and gradually forms a health care concept, and the most easily accepted and widely carried out activities. Not only health massage studios gradually increases, but a wide range of health massage equipment or products have also listed. The main purpose of this study was to understand whether the consumers purchasing health massage products were influenced by the variables of their lifestyles. Written questionnaires with a total of 350 copies were distributed, and then 314 questionnaires were valid. The research results indicate as follows: (1) Different demographic variables of consumers in buying preferences and demands were significantly different. (2) Different demographic variables of consumers in lifestyles were significantly different. (3) There is a positive relationship between customer' lifestyles and buying preferences and demands.