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題名:麥氏指數評估旅遊通路合併之生產力分析:二階DEA模型
書刊名:觀光與休閒管理期刊
作者:翁瑞聰黃容瑜詹惠娟林嘉瑩張芳瑋洪敏華
作者(外文):Wong, Jui-tsungHuang, Jung-yuChan, Hui-chuanLin, Chia-yingChang, Fang-weiHung, Min-hua
出版日期:2018
卷期:6:2
頁次:頁125-134
主題關鍵詞:合併旅遊服務公司資料包絡法麥氏生產力指數Merger and acquisitionTravel service companiesData envelopment analysisMalmquist productivity index
原始連結:連回原系統網址new window
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  • 共同引用共同引用:12
  • 點閱點閱:1
台灣擁有非常豐沛的旅遊資源,在地消費者出國旅遊和外國消費者至台灣旅遊皆為相當方便,大部分的旅遊服務供應商會透過旅行社來銷售商品。目前在台灣的旅遊產業中企業普遍面臨市場小且供給過多的挑戰,因此旅遊服務公司常舉辦促銷活動,企業面對這樣的情況有時只好犧牲服務的品質。企業的合併能使供給縮小,以避免企業間惡性的價格戰。然而決定合適的合併組合則成為管理者需面對的問題,高效的合併能增加企業的生產力,不合適的合併組合只是增加企業規模並不能提高效率。本文應用資料包絡法(data envelopment analysis, DEA)以生產力角度來評估企業合併後的績效,其分析對象為台灣上市櫃旅遊服務公司。二階DEA主要評估決策單位之獲利能力及市場能力。另外,本文使用麥氏指數來評估企業在時間跨度下績效的變化,分析結果能用來瞭解具有發展潛力的合併組合,結果顯示雄獅旅遊服務公司與其他公司的合併組合具有高度的發展潛力,本文希望提供相關業者一個決定合併組合之決策方法。
There are abundant travel resources in Taiwan, and it's convenient for both domestic and foreign tourists to travel in Taiwan. Most travel service providers sell their products through travel agents. Currently, travel industry in Taiwan commonly faces the challenges of the small market and excessive supply. In response, travel service companies usually hold promotional campaigns, and service quality is sometimes subsequently compromised. Merger and acquisition between companies may reduce the supply, and prevent vicious price war between companies. However, deciding suitable mergers and acquisitions portfolio becomes management's new problem. High-efficiency mergers and acquisitions increases company productivity, and unsuitable mergers and acquisitions portfolio only increase scale without increasing efficiency. This paper adopts data envelopment analysis (DEA) to evaluate company performance after mergers and acquisitions with the perspective of productivity. Objectives of analysis include Taiwan listed travel service companies. The research method is a two-stage DEA, including evaluation of profitability and marketability. Furthermore, this paper uses Malmquist index to evaluate company performance variation with cross-period. Analysis results are used to understand mergers and acquisitions portfolio that has development potentials. The result shows that mergers and acquisitions between Lion travel Service Company and other companies possess high development potential. This paper provides a decision-making method for companies to decide mergers and acquisitions portfolio.
期刊論文
1.Luo, Xueming(2003)。Evaluating the Profitability and Marketability Efficiency of Large Banks an Application of Data Envelopment Analysis。Journal of Business Research,56(8),627-635。  new window
2.Liou, J. J. H.(2012)。Developing an integrated model for the selection of strategic alliance partners in the airline industry。Knowledge-Based Systems,28(1),59-67。  new window
3.Liou, J. J. H.、Tzeng, G. H.、Tsai, C. Y.、Hsu, C. C.(2011)。A hybrid ANP model in fuzzy environments for strategic alliance partner selection in the airline industry。Applied Soft Computing,11(4),3515-3524。  new window
4.劉文斌、左晉瑋、彭克仲(20101000)。應用資料包絡分析選擇股票投資標的之研究--以上市食品產業為例。臺灣農學會報,11(5),409-428。  延伸查詢new window
5.陳昱宏、方顯光、詹智雯(20121200)。臺灣風景區國際觀光旅館經營效率評估。全球管理與經濟,8(2),55-76。new window  延伸查詢new window
6.Wu, W. Y.、Shih, H. A.、Chan, H. C.(2009)。The analytic network process for partner selection criteria in strategic alliances。Expert Systems with Applications,36(3),4646-4653。  new window
7.Büyüközkan, G.、Feyzioğlu, O.、Nebol, E.(2008)。Selection of the strategic alliance partner in logistics value chain。International Journal of Production Economics,113(1),148-158。  new window
8.王斐青、尚瑞國(20040600)。利潤中心制度與臺灣地區國際觀光旅館經營效率:DEA方法之應用。企業管理學報,61,99-120。new window  延伸查詢new window
9.Zhu, J.(2000)。Multi-factor performance measure model with an application to fortune 500 companies。European Journal of Operational Research,123(1),105-124。  new window
10.Wu, C. R.、Lin, C. T.、Lin, Y. F.(2009)。Selecting the Preferable Bancassurance Alliance Strategic by Using Expert Group Decision Technique。Expert Systems with Applications,36(2),3623-3629。  new window
11.余思勤、蔣迪娜、盧劍超(2004)。我國交通運輸業全要素生產率變動分析。同濟大學學報(自然科學版),32(6),827-831。  延伸查詢new window
12.黃威錡(2011)。鳳凰旅遊躍升為全台第一上市旅行社。旅奇週刊,155。  延伸查詢new window
13.Lo, Shih-Fang、Lu, Wen-Min(2009)。An integrated performance evaluation of financial holding companies in Taiwan。European Journal of Operational Research,198(1),341-350。  new window
14.Banker, Rajiv D.、Charnes, Abraham、Cooper, William Wager(1984)。Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis。Management Science,30(9),1078-1092。  new window
15.Farrell, Michael James(1957)。The Measurement of Productive Efficiency。Journal of the Royal Statistical Society: Series A (General),120(3),253-290。  new window
16.Charnes, Abraham、Cooper, William W.、Rhodes, Edwardo(1978)。Measuring the efficiency of decision making units。European Journal of Operational Research,2(6),429-444。  new window
學位論文
1.張惠雁(2010)。旅遊業營運效率之評估--以某旅遊業為例(碩士論文)。東吳大學。  延伸查詢new window
2.陳佳伶(2014)。團客對旅遊業服務創新、觀光偏好、心流體驗對品牌忠誠度影響之探討(碩士論文)。朝陽科技大學。  延伸查詢new window
 
 
 
 
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