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題名:Leveraging Customer Benefits to Build Customer Loyalty Programs Management with the Application of FQFD
書刊名:Applied Science and Management Research
作者:Yeh, Huery-renLin, Ling-zhong
出版日期:2017
卷期:4:1
頁次:頁24-38
主題關鍵詞:Customer benefitsCustomer loyalty programFQFD
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:0
  • 點閱點閱:3
期刊論文
1.Wilson, H.、Daniel, E.、McDonald, M.(2002)。Factors for success in customer relationship management (CRM) systems。Journal of Marketing Management,18(1/2),193-219。  new window
2.Mimouni-Chaabane, Aida、Volle, Pierre(2010)。Perceived Benefits of Loyalty Programs: Scale Development and Implications for Relational Strategies。Journal of Business Research,63(1),32-37。  new window
3.Grönroos, C.(2011)。A service perspective on business relationships: The value creation, interaction and marketing interface。Industrial Marketing Management,40(2),240-247。  new window
4.Wang, T. C.、Chang, T. H.(2007)。Applying consistent fuzzy preference relations to partnership selection。Omega,35(4),384-388。  new window
5.Gupta, S.、Lehmann, D. R.(2003)。Customers As Assets。Journal of Interactive Marketing,17(1),9-24。  new window
6.Ertay, T.、Büyüközkan, G.、Kahraman, C.、Ruan, D.(2005)。Quality function deployment implementation based on analytic network process with linguistic data: an application in automotive industry。Journal of Intelligent & Fuzzy Systems,16,221-232。  new window
7.Tolga, E.、Demircan, M. L.、Kahraman, C.(2005)。Operating system selection using fuzzy replacement analysis and analytic hierarchy process。International Journal of Production Economics,97(1),89-117。  new window
8.Wirtz, J.、Mattila, A. S.、Lwin, M. O.(2007)。How effective are loyalty reward programs in driving share of wallet?。Journal of Service Research,9(4),327-334。  new window
9.Liu, Y.(2007)。The long-term impact of loyalty programs on consumer purchase behavior and loyalty。Journal of Marketing,71(4),19-35。  new window
10.Rust, Roland T.、Lemon, Katherine N.、Zeithaml, Valarie A.(2004)。Return on Marketing: Using Customer Equity to Focus Marketing Strategy。Journal of Marketing,68(1),109-127。  new window
11.Lacey, R.、Sneath, J. Z.(2006)。Customer loyalty programs: are they fair to consumers?。Journal of Consumer Marketing,23(7),458-464。  new window
12.Evanschitzky, H.、Ramaseshan, B.、Woisetschläger, D. M.、Richelsen, V.、Blut, M.、Backhaus, C.(2012)。Consequences of customer loyalty to the loyalty program and to the company。Journal of the Academy of Marketing Science,40(5),625-638。  new window
13.Gandomi, A.、Zolfaghari, S.(2013)。Profitability of loyalty reward programs: an analytical investigation。Omega,41(4),797-807。  new window
14.Tanford, S.(2013)。The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members。International Journal of Hospitality Management,34,285-294。  new window
15.Bahri-Ammari, N.(2012)。The effects of loyalty program quality on word-of-mouth recommendations intentions。World Academy of Science, Engineering and Technology,6(4),1002-1011。  new window
16.Brashear-Alejandro, T.、Kang, J.、Groza, M. D.(2016)。Leveraging loyalty programs to build customer-company identification。Journal of Business Research,69,1190-1198。  new window
17.Briggs, E.、Grisaffe, D.(2010)。Service performance--loyalty intentions link in a businessto-business context: The role of relational exchange outcomes and customer characteristics。Journal of Service Research,13(1),37-51。  new window
18.Chowdhury, M. M.、Quaddus, M. A.(2016)。A multi-phased QFD based optimization approach to sustainable service design。International Journal of Production Economics,171(Part 2),165-178。  new window
19.Dorotic, M.、Bijmolt, T. H. A.、Verhoef, P. C.(2012)。Loyalty programs: Current knowledge and research directions。International Journal of Management Reviews,14(3),217-237。  new window
20.Duru, O.、Huang, S. T.、Bulut, E.、Yoshida, S.(2013)。Multi-layer quality function deployment (QFD) approach for improving the compromised quality satisfaction under the agency problem: A 3D QFD design for the asset selection problem in the shipping industry。Quality and Quantity,47,2267-2270。  new window
21.Hallberg, G.(2004)。Is your loyalty programme really building loyalty? Why increasing emotional attachment, not just repeat buying, is key to maximising programme success。Journal of Targeting, Measurement and Analysis for Marketing,12(3),231-241。  new window
22.Ho, W.、Dey, P. K.、Lockström, M.(2011)。Strategic sourcing: A combined QFD and AHP approach in manufacturing。Supply Chain Management: An International Journal,16,446-461。  new window
23.Lim, S.、Lee, B.(2015)。Loyalty programs and dynamic consumer preference in online markets。Decision Support Systems,78,104-112。  new window
24.Lima-Junior, F. R.、Carpinetti, L. C. R.(2016)。A multicriteria approach based on fuzzy QFD for choosing criteria for supplier selection。Computers & Industrial Engineering,101,269-285。  new window
25.Maleki, M.、Anand, D.(2008)。The critical success factors in customer relationship management implementation。Journal of Marketing & Communication,4,67-80。  new window
26.Meyer-Waarden, L.、Benavent, C.(2009)。Grocery retail loyalty program effects: self-selection or purchase behavior change?。Journal of the Academy of Marketing Science,37(3),345-358。  new window
27.Pérez, A.、Bosque, I. R.(2014)。An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction。Journal of Business Ethics,129(3),571-584。  new window
28.Söderlund, M.、Colliander, J.(2015)。Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions。Journal of Retailing and Consumer Services,25,47-57。  new window
29.Soltani, Z.、Navimipour, N. J.(2016)。Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research。Computers in Human Behavior,61,667-688。  new window
30.Stathopoulou, A.、Balabanis, G.(2016)。The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers。Journal of Business Research,69,5801-5808。  new window
31.Toriani, S.、Angeloni, M. T.(2011)。CRM as a support for knowledge management and customer relationship。Journal of Information Systems and Technology Management,8,87-108。  new window
32.蔡介元、駱至中、Chang, Alec C.(20030100)。Using Fuzzy QFD to Enhance Manufacturing Strategic Planning。工業工程學刊,20(1),33-41。new window  延伸查詢new window
33.Wang, L.、Juan, Y.、Wang, J.、Li, K.、Ong, C.(2012)。Fuzzy-QFD approach based decision support model for licensor selection。Expert Systems with Applications,39(1),1484-1491。  new window
34.Wang, S.、Cavusoglu, H.、Deng, Z.(2016)。Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities。Information & Management,53,197-206。  new window
35.Yan, H. B.、Ma, T.(2015)。A group decision-making approach to uncertain quality function deployment based on fuzzy preference relation and fuzzy majority。European Journal of Operational Research,241(3),815-829。  new window
36.Zahay, D. L.、Peltier, J.(2008)。Interactive strategy formation: organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms。Industrial Marketing Management,37(2),191-205。  new window
37.Verhoef, Peter C.(2003)。Understanding the effect of customer relationship management efforts on customer retention and customer share development。Journal of marketing,67(4),30-45。  new window
38.Harris, Lloyd C.、Goode, Mark M. H.(2004)。The four levels of loyalty and the pivotal role of trust: a study of online service dynamics。Journal of Retailing,80(2),139-158。  new window
39.Wang, Tien-Chin、Chen, Yueh-Hsiang(2008)。Applying Fuzzy Linguistic Preference Relations to the Improvement of Consistency of Fuzzy AHP。Information Sciences,178(19),3755-3765。  new window
圖書
1.Kumar, V.(2010)。Customer relationship management: Marketing strategy。John Wiley & Sons。  new window
 
 
 
 
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