| 期刊論文1. | Agarwal, S.、Teas, R. K.(2004)。Cross-National applicability of a perceived risk-value model。The Journal of Product and Brand Management,13(4),242-256。 | 2. | Wang, Y. D.、Emurian, H. H.(2005)。An overview of online trust: Concepts, elements, and implications。Computers in Human Behavior,21(1),105-125。 | 3. | Bauer, Hans H.、Stokburger-Sauer, N. E.、Exler, S.(2008)。Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment。Journal of Sport Management,22(2),205-226。 | 4. | Chaudhuri, A.(2000)。A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk。The Journal of Marketing Theory and Practice,8(1),1-15。 | 5. | Hatton, M.(2004)。Current Issues Paper: Redefining the relationships--the future of travel agencies and the global agency contract in a changing distribution system。Journal of Vacation Marketing,10(2),101-108。 | 6. | Biswas, Dipayan、Biswas, Abhijit、Das, Neel(2006)。The differential effects of celebrity and expert endorsements on consumer risk perceptions: The role of consumer knowledge, perceived congruency, and product technology orientation。Journal of Advertising,35(2),17-31。 | 7. | Camarero, Carmen、Garrido, María José、Vicente, Eva(2010)。Components of art exhibition brand equity for internal and external visitors。Tourism Management,31(4),495-504。 | 8. | 吳朝森、陳盈吉、莊英萬(20130500)。遊客對於活動品牌形象及旅遊意願之研究。臺中科大體育學刊,9,57-65。 延伸查詢 | 9. | Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。 | 10. | Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。 | 11. | Forret, M. L.、Turban, D. B.(1996)。Implications of the elaboration likelihood model for interviewer decision processes。Journal of Business and Psychology,10(4),415-428。 | 12. | Lai, I. K. W.(2014)。The role of service quality, perceived value, and relationship quality in enhancing customer loyalty in the travel agency sector。Journal of Travel & Tourism Marketing,31(3),417-442。 | 13. | Biehal, Gabriel J.、Sheinin, Daniel A.(2007)。The influence of corporate messages on the product portfolio。Journal of Marketing,71(2),12-25。 | 14. | 張曉楨、黃品潔、嚴佳代(2016)。觀光旅遊之產品涉入對品牌權益與購買意願關係之探討。臺北海洋技術學院學報,8(1),104-120。 延伸查詢 | 15. | Bloemer, J. M.、Kasper, H. D.(1995)。The complex relationship between consumer satisfaction and brand loyalty。Journal of Economic Psychology,16(2),311-329。 | 16. | 陳欽雨、張書豪、蔡宏昌(20160300)。制服設計、設施品質及品牌形象對顧客消費意圖之關聯性影響--以觀光飯店為例。行銷評論,13(1),63-88。 延伸查詢 | 17. | 羅旭壯(20171200)。大陸遊客對於旅行社品牌意象、旅遊記憶觀光體驗與重遊意願關係之研究。旅遊健康學刊,16(1),65-78。 延伸查詢 | 18. | Aguiar-Quintana, T.、Moreno-Gil, S.、Picazo-Peral, P.(2016)。How Could Traditional Travel Agencies Improve Their Competitiveness and Survive? A Qualitative Study in Spain。Tourism Management Perspectives,20,98-108。 | 19. | Vainikka, V.(2013)。Rethinking Mass Tourism。Tourist Studies,13(3),268-286。 | 20. | Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。 | 21. | 吳宗瓊(20011200)。旅遊涉入程度之研究--以海外旅遊產品選購為例。觀光研究學報,7(2),125-139。 延伸查詢 | 22. | Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。 | 23. | Murray, Keith B.、Schlacter, John L.(1990)。The Impact of Services Versus Goods on Consumers: Assessment of Perceived risk and Variability。Journal of the Academy of Marketing Science,18(1),51-65。 | 24. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。 | 25. | Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。 | 26. | Mattila, Anna S.、Enz, Cathy A.(2002)。The role of emotions in service encounters。Journal of Service Research,4(4),268-277。 | 27. | Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry。Journal of Services Marketing,13(1),59-72。 | 28. | Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。 | 29. | Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。 | 30. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。 | 31. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 32. | 曾惠珠(20171200)。消費者對於國際觀光旅館服務品質、品牌形象之知覺價值及忠誠度關係研究。東亞論壇,498,9-25。 延伸查詢 | 33. | Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。 | 會議論文1. | Cox, D. F.(1963)。The Audience as Communicators。The Winter Conference of the American Marketing Association。Chicago:American Marketing Association。58-72。 | 2. | Greatorex, M.、Mitchell, V. W.(1993)。Developing the Perceived Risk Concept: Emerging Issues in Marketing。Loughborough。405-415。 | 學位論文1. | 虞積祥(2004)。品牌形象、品牌權益、顧客終身價值關聯性研究--以東森電視購物頻道為例(碩士論文)。義守大學。 延伸查詢 | 圖書1. | Keller, Kevin L.(2008)。Strategic brand management: Building, measuring,and managing brand equity。Prentice Hall。 | 2. | 曹勝雄(2001)。觀光行銷學。台北:揚智文化。 延伸查詢 | 3. | Engel, James F.、Blackwell, Roger D.(1982)。Consumer Behavior。Dryden Press。 | 4. | Davidson, R.、Cope, B.(2003)。Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel。Harlow:Prentice Hall。 | 5. | Duncan, T. R.、Moriarty, S. E.(1997)。Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships。Irwin Professional Publishing。 | 6. | Solomon, M. R.、Marshall, G. W.、Stuart, E. W.(2004)。Marketing。Upper Saddle River, New Jersey:Prentice-Hall。 | 7. | Loudon, David L.、Bitta, Albert J. Della(1998)。Consumer Behavior: Concepts and Applications。McGraw-Hill。 | 8. | Solomon, Michael R.、Panda, T. K.(2004)。Consumer Behavior: Buying, Having and Being。Pearson Education。 | 9. | Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。 | 10. | Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。 | 圖書論文1. | Lutz, Richard J.、Reilly, Patrick J.(1973)。A Exploration of the Effects of Perceived Social and Performance Risk on consumer Information Acquisition。Advances in Consumer Research。Urbana, IL:Associations for Consumer Research。 | 2. | Zeithaml, V. A.、Kirmani, A.(1993)。Advertising, Perceived Quality and Brand Image。Brand Equity & Advertising: Advertising’s Role in Building Brands。Lawrence Erbaum Associates, Inc.。 | 3. | Cox, D. F.(1967)。Risk handling in consumer behavior: an intensive study of two cases。Risk taking and information handling in consumer behavior。Boston, MA:Harvard Business School Press。 | 4. | Dodds, W. B.、Monroe, K. B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluations。ACR North American Advances。 | 5. | Petty, R. E.、Cacioppo, J. T.(1986)。The Elaboration Likelihood Model of Persuasion。Communication and Persuasion。New York, NY:Springer。 | 6. | Rothschild, M. L.(1984)。Perspectives on Involvement: Current Problems and Future Directions。ACR North American Advances。 | |
| |