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題名:旅行社品牌形象對顧客知覺風險影響之研究--兼論顧客涉入程度之干擾效果
書刊名:華人經濟研究
作者:周文玲 引用關係梁景筑
作者(外文):Chou, Wen-lingLiang, Geng-chu
出版日期:2019
卷期:17:1
頁次:頁1-15
主題關鍵詞:品牌形象顧客知覺風險涉入程度旅行社Brand imageCustomer perceived riskInvolvementTravel agency
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:12
  • 點閱點閱:13
期刊論文
1.Agarwal, S.、Teas, R. K.(2004)。Cross-National applicability of a perceived risk-value model。The Journal of Product and Brand Management,13(4),242-256。  new window
2.Wang, Y. D.、Emurian, H. H.(2005)。An overview of online trust: Concepts, elements, and implications。Computers in Human Behavior,21(1),105-125。  new window
3.Bauer, Hans H.、Stokburger-Sauer, N. E.、Exler, S.(2008)。Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment。Journal of Sport Management,22(2),205-226。  new window
4.Chaudhuri, A.(2000)。A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk。The Journal of Marketing Theory and Practice,8(1),1-15。  new window
5.Hatton, M.(2004)。Current Issues Paper: Redefining the relationships--the future of travel agencies and the global agency contract in a changing distribution system。Journal of Vacation Marketing,10(2),101-108。  new window
6.Biswas, Dipayan、Biswas, Abhijit、Das, Neel(2006)。The differential effects of celebrity and expert endorsements on consumer risk perceptions: The role of consumer knowledge, perceived congruency, and product technology orientation。Journal of Advertising,35(2),17-31。  new window
7.Camarero, Carmen、Garrido, María José、Vicente, Eva(2010)。Components of art exhibition brand equity for internal and external visitors。Tourism Management,31(4),495-504。  new window
8.吳朝森、陳盈吉、莊英萬(20130500)。遊客對於活動品牌形象及旅遊意願之研究。臺中科大體育學刊,9,57-65。new window  延伸查詢new window
9.Berry, Leonard L.(2000)。Cultivating Service Brand Equity。Journal of the Academy of Marketing Science,28(1),128-137。  new window
10.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
11.Forret, M. L.、Turban, D. B.(1996)。Implications of the elaboration likelihood model for interviewer decision processes。Journal of Business and Psychology,10(4),415-428。  new window
12.Lai, I. K. W.(2014)。The role of service quality, perceived value, and relationship quality in enhancing customer loyalty in the travel agency sector。Journal of Travel & Tourism Marketing,31(3),417-442。  new window
13.Biehal, Gabriel J.、Sheinin, Daniel A.(2007)。The influence of corporate messages on the product portfolio。Journal of Marketing,71(2),12-25。  new window
14.張曉楨、黃品潔、嚴佳代(2016)。觀光旅遊之產品涉入對品牌權益與購買意願關係之探討。臺北海洋技術學院學報,8(1),104-120。  延伸查詢new window
15.Bloemer, J. M.、Kasper, H. D.(1995)。The complex relationship between consumer satisfaction and brand loyalty。Journal of Economic Psychology,16(2),311-329。  new window
16.陳欽雨、張書豪、蔡宏昌(20160300)。制服設計、設施品質及品牌形象對顧客消費意圖之關聯性影響--以觀光飯店為例。行銷評論,13(1),63-88。new window  延伸查詢new window
17.羅旭壯(20171200)。大陸遊客對於旅行社品牌意象、旅遊記憶觀光體驗與重遊意願關係之研究。旅遊健康學刊,16(1),65-78。new window  延伸查詢new window
18.Aguiar-Quintana, T.、Moreno-Gil, S.、Picazo-Peral, P.(2016)。How Could Traditional Travel Agencies Improve Their Competitiveness and Survive? A Qualitative Study in Spain。Tourism Management Perspectives,20,98-108。  new window
19.Vainikka, V.(2013)。Rethinking Mass Tourism。Tourist Studies,13(3),268-286。  new window
20.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。  new window
21.吳宗瓊(20011200)。旅遊涉入程度之研究--以海外旅遊產品選購為例。觀光研究學報,7(2),125-139。new window  延伸查詢new window
22.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
23.Murray, Keith B.、Schlacter, John L.(1990)。The Impact of Services Versus Goods on Consumers: Assessment of Perceived risk and Variability。Journal of the Academy of Marketing Science,18(1),51-65。  new window
24.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
25.Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。  new window
26.Mattila, Anna S.、Enz, Cathy A.(2002)。The role of emotions in service encounters。Journal of Service Research,4(4),268-277。  new window
27.Garretson, Judith A.、Clow, Kenneth E.(1999)。The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry。Journal of Services Marketing,13(1),59-72。  new window
28.Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
29.Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。  new window
30.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
31.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
32.曾惠珠(20171200)。消費者對於國際觀光旅館服務品質、品牌形象之知覺價值及忠誠度關係研究。東亞論壇,498,9-25。new window  延伸查詢new window
33.Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。  new window
會議論文
1.Cox, D. F.(1963)。The Audience as Communicators。The Winter Conference of the American Marketing Association。Chicago:American Marketing Association。58-72。  new window
2.Greatorex, M.、Mitchell, V. W.(1993)。Developing the Perceived Risk Concept: Emerging Issues in Marketing。Loughborough。405-415。  new window
學位論文
1.虞積祥(2004)。品牌形象、品牌權益、顧客終身價值關聯性研究--以東森電視購物頻道為例(碩士論文)。義守大學。  延伸查詢new window
圖書
1.Keller, Kevin L.(2008)。Strategic brand management: Building, measuring,and managing brand equity。Prentice Hall。  new window
2.曹勝雄(2001)。觀光行銷學。台北:揚智文化。  延伸查詢new window
3.Engel, James F.、Blackwell, Roger D.(1982)。Consumer Behavior。Dryden Press。  new window
4.Davidson, R.、Cope, B.(2003)。Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate Hospitality and Corporate Travel。Harlow:Prentice Hall。  new window
5.Duncan, T. R.、Moriarty, S. E.(1997)。Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships。Irwin Professional Publishing。  new window
6.Solomon, M. R.、Marshall, G. W.、Stuart, E. W.(2004)。Marketing。Upper Saddle River, New Jersey:Prentice-Hall。  new window
7.Loudon, David L.、Bitta, Albert J. Della(1998)。Consumer Behavior: Concepts and Applications。McGraw-Hill。  new window
8.Solomon, Michael R.、Panda, T. K.(2004)。Consumer Behavior: Buying, Having and Being。Pearson Education。  new window
9.Schiffman, Leon G.、Kanuk, Leslie Lazar(1991)。Consumer Behavior。Prentice-Hall。  new window
10.Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。  new window
圖書論文
1.Lutz, Richard J.、Reilly, Patrick J.(1973)。A Exploration of the Effects of Perceived Social and Performance Risk on consumer Information Acquisition。Advances in Consumer Research。Urbana, IL:Associations for Consumer Research。  new window
2.Zeithaml, V. A.、Kirmani, A.(1993)。Advertising, Perceived Quality and Brand Image。Brand Equity & Advertising: Advertising’s Role in Building Brands。Lawrence Erbaum Associates, Inc.。  new window
3.Cox, D. F.(1967)。Risk handling in consumer behavior: an intensive study of two cases。Risk taking and information handling in consumer behavior。Boston, MA:Harvard Business School Press。  new window
4.Dodds, W. B.、Monroe, K. B.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluations。ACR North American Advances。  new window
5.Petty, R. E.、Cacioppo, J. T.(1986)。The Elaboration Likelihood Model of Persuasion。Communication and Persuasion。New York, NY:Springer。  new window
6.Rothschild, M. L.(1984)。Perspectives on Involvement: Current Problems and Future Directions。ACR North American Advances。  new window
 
 
 
 
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