| 期刊論文1. | Kiel, Geoffrey C.、Hodkinson, Christopher(2003)。Understanding Web Information Search Behavior: An Exploratory Model。Journal of Organizational and End User Computing,15(4),27-48。 | 2. | Ramirez, E.、Goldsmith, R. E.(2009)。Some antecedents of price sensitivity。Journal of Marketing Theory and Practice,17(3),199-214。 | 3. | Roberts, J. H.、Lattin, J. M.(1997)。Consideration: Review of research and prospects for future insights。Journal of Marketing Research,34(3),406-410。 | 4. | Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The role of perceived risk in the quality-value relationship: a study in a retail environment。Journal of Retailing,75(1),77-105。 | 5. | Bodur, H. O.、Klein, N. M.、Arora, N.(2015)。Online Price Search: Impact of Price Comparison Sites on Offline Price Evaluations。Journal of Retailing,91(1),125-139。 | 6. | Brynjolfsson, E.、Dick, A. A.、Smith, M. D.(2010)。A nearly perfect market?。Quantitative Marketing and Economics,8(1),1-33。 | 7. | Ching Yick Tse, E.、Ho, S.-C.(2009)。Service quality in the hotel industry: when cultural contexts matter。Cornell Hospitality Quarterly,50(4),460-474。 | 8. | Dörnyei, K. R.、Krystallis, A.、Chrysochou, P.(2017)。The impact of product assortment size and attribute quantity on information searches。The Journal of Consumer Marketing,34(3),191-201。 | 9. | Ferreira, A. G.、Coelho, F. J.(2015)。Product involvement, price perceptions, and brand loyalty。The Journal of Product and Brand Management,24(4),349-364。 | 10. | Hofacker, C. F.、Malthouse, E. C.、Sultan, F.(2016)。Big Data and consumer behavior: imminent opportunities。The Journal of Consumer Marketing,33(2),89-97。 | 11. | Kim, J. B.、Albuquerque, P.、Bronnenberg, B. J.(2011)。Mapping Online Consumer Search。Journal of Marketing Research,48(1),13-27。 | 12. | Kulkarni, G.、Kannan, P. K.、Moe, W.(2012)。Using online search data to forecast new product sales。Decision Support Systems,52(3),604-611。 | 13. | Laroche, M.、Kiani, I.、Economakis, N.、Richard, M.-O.(2013)。Effects of multi-channel marketing on consumers' online search behavior: The power of multiple points of connection。Journal of Advertising Research,53(4),431-443。 | 14. | Stanworth, J. O.、Warden, C. A.、Shuwei Hsu, R.(2015)。The voice of the Chinese customer。International Journal of Market Research,57(3),459-481。 | 15. | Walia, N.、Srite, M.、Huddleston, W.(2016)。Eyeing the web interface: the influence of price, product, and personal involvement。Electronic Commerce Research,16(3),297-333。 | 16. | Wang, Yu-Min、Lin, Hsin-Hui、Tai, Wei-Chun、Fan, Yi-Ling、SpringerLink (Online service)(2016)。Understanding multi-channel research shoppers: an analysis of Internet and physical channels。Information Systems and eBusiness Management,14(2),389-413。 | 17. | Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research,11(1),581-592。 | 18. | Lichtenstein, Donald R.、Bloch, Peter H.、Black, William C.(1988)。Correlates of Price Acceptability。Journal of Consumer Research,15(2),243-252。 | 會議論文1. | Graepel, T.、Candela, J. Q.、Borchert, T.、Herbrich, R.(2010)。Web-scale bayesian click-through rate prediction for sponsored search advertising in microsoft's bing search engine。The 27th International Conference on Machine Learning (ICML-10),13-20。 | 2. | McMahan, H. B.、Holt, G.、Sculley, D.、Young, M.、Ebner, D.、Grady, J.、Nie, L.、Phillips, T.、Davydov, E.、Golovin, D.(2013)。Ad click prediction: a view from the trenches。The 19th ACM SIGKDD international conference on Knowledge discovery and data mining,1222-1230。 | 3. | Richardson, M.、Dominowska, E.、Ragno, R.(2007)。Predicting clicks: estimating the click-through rate for new ads。The 16th international conference on World Wide Web,521-530。 | 4. | Ciaramita, M.、Murdock, V.、Plachouras, V.(2008)。Online learning from click data for sponsored search227-236。 | 5. | Svensén, M.、Xu, Q.、Stern, D.、Hanks, S.、Bishop, C. M.(2011)。Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting。the Fifth International Workshop on Data Mining and Audience Intelligence for Advertising San Diego。 | 6. | Wei, D.、Geng, P.、Ying, L.、Shuaipeng, L.(2014)。A prediction study on e-commerce sales based on structure time series model and web search data。The 26th Chinese Control and Decision Conference,(會議日期: 20140331-20140602)。 | 圖書1. | Paivio, A.(1986)。Mental representation: A dual coding approach。Oxford University Press。 | 其他1. | Economist(2013)。The Alibaba Phenomenon。 | |