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題名:The Chinese E-Commerce Search Advertising Business: A Case Study of Taobao
書刊名:Contemporary Management Research
作者:Richards, JosephLi, Min
出版日期:2018
卷期:14:2
頁次:頁121-142
主題關鍵詞:Online searchSponsored searchOnline advertisingTaobao
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:7
期刊論文
1.Kiel, Geoffrey C.、Hodkinson, Christopher(2003)。Understanding Web Information Search Behavior: An Exploratory Model。Journal of Organizational and End User Computing,15(4),27-48。  new window
2.Ramirez, E.、Goldsmith, R. E.(2009)。Some antecedents of price sensitivity。Journal of Marketing Theory and Practice,17(3),199-214。  new window
3.Roberts, J. H.、Lattin, J. M.(1997)。Consideration: Review of research and prospects for future insights。Journal of Marketing Research,34(3),406-410。  new window
4.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The role of perceived risk in the quality-value relationship: a study in a retail environment。Journal of Retailing,75(1),77-105。  new window
5.Bodur, H. O.、Klein, N. M.、Arora, N.(2015)。Online Price Search: Impact of Price Comparison Sites on Offline Price Evaluations。Journal of Retailing,91(1),125-139。  new window
6.Brynjolfsson, E.、Dick, A. A.、Smith, M. D.(2010)。A nearly perfect market?。Quantitative Marketing and Economics,8(1),1-33。  new window
7.Ching Yick Tse, E.、Ho, S.-C.(2009)。Service quality in the hotel industry: when cultural contexts matter。Cornell Hospitality Quarterly,50(4),460-474。  new window
8.Dörnyei, K. R.、Krystallis, A.、Chrysochou, P.(2017)。The impact of product assortment size and attribute quantity on information searches。The Journal of Consumer Marketing,34(3),191-201。  new window
9.Ferreira, A. G.、Coelho, F. J.(2015)。Product involvement, price perceptions, and brand loyalty。The Journal of Product and Brand Management,24(4),349-364。  new window
10.Hofacker, C. F.、Malthouse, E. C.、Sultan, F.(2016)。Big Data and consumer behavior: imminent opportunities。The Journal of Consumer Marketing,33(2),89-97。  new window
11.Kim, J. B.、Albuquerque, P.、Bronnenberg, B. J.(2011)。Mapping Online Consumer Search。Journal of Marketing Research,48(1),13-27。  new window
12.Kulkarni, G.、Kannan, P. K.、Moe, W.(2012)。Using online search data to forecast new product sales。Decision Support Systems,52(3),604-611。  new window
13.Laroche, M.、Kiani, I.、Economakis, N.、Richard, M.-O.(2013)。Effects of multi-channel marketing on consumers' online search behavior: The power of multiple points of connection。Journal of Advertising Research,53(4),431-443。  new window
14.Stanworth, J. O.、Warden, C. A.、Shuwei Hsu, R.(2015)。The voice of the Chinese customer。International Journal of Market Research,57(3),459-481。  new window
15.Walia, N.、Srite, M.、Huddleston, W.(2016)。Eyeing the web interface: the influence of price, product, and personal involvement。Electronic Commerce Research,16(3),297-333。  new window
16.Wang, Yu-Min、Lin, Hsin-Hui、Tai, Wei-Chun、Fan, Yi-Ling、SpringerLink (Online service)(2016)。Understanding multi-channel research shoppers: an analysis of Internet and physical channels。Information Systems and eBusiness Management,14(2),389-413。  new window
17.Greenwald, Anthony G.、Leavitt, Clark(1984)。Audience Involvement in Advertising: Four Levels。Journal of Consumer Research,11(1),581-592。  new window
18.Lichtenstein, Donald R.、Bloch, Peter H.、Black, William C.(1988)。Correlates of Price Acceptability。Journal of Consumer Research,15(2),243-252。  new window
會議論文
1.Graepel, T.、Candela, J. Q.、Borchert, T.、Herbrich, R.(2010)。Web-scale bayesian click-through rate prediction for sponsored search advertising in microsoft's bing search engine。The 27th International Conference on Machine Learning (ICML-10),13-20。  new window
2.McMahan, H. B.、Holt, G.、Sculley, D.、Young, M.、Ebner, D.、Grady, J.、Nie, L.、Phillips, T.、Davydov, E.、Golovin, D.(2013)。Ad click prediction: a view from the trenches。The 19th ACM SIGKDD international conference on Knowledge discovery and data mining,1222-1230。  new window
3.Richardson, M.、Dominowska, E.、Ragno, R.(2007)。Predicting clicks: estimating the click-through rate for new ads。The 16th international conference on World Wide Web,521-530。  new window
4.Ciaramita, M.、Murdock, V.、Plachouras, V.(2008)。Online learning from click data for sponsored search227-236。  new window
5.Svensén, M.、Xu, Q.、Stern, D.、Hanks, S.、Bishop, C. M.(2011)。Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting。the Fifth International Workshop on Data Mining and Audience Intelligence for Advertising San Diego。  new window
6.Wei, D.、Geng, P.、Ying, L.、Shuaipeng, L.(2014)。A prediction study on e-commerce sales based on structure time series model and web search data。The 26th Chinese Control and Decision Conference,(會議日期: 20140331-20140602)。  new window
圖書
1.Paivio, A.(1986)。Mental representation: A dual coding approach。Oxford University Press。  new window
其他
1.Economist(2013)。The Alibaba Phenomenon。  new window
 
 
 
 
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