| 期刊論文| 1. | Abfalter, D.、Zaglia, M. E.、Mueller, J.(2012)。Sense of virtual community: A follow up on its measurement。Computers in Human Behavior，28(2)，400-404。   | | 2. | Ho, L.-A.、Kuo, T.-H.、Lin, B.(2012)。The mediating effect of Website quality on Internet searching behavior。Computers in Human Behavior，28(3)，840-848。 | | 3. | Chiu, C.-M.、Cheng, H.-L.、Huang, H.-Y.、Chen, C.-F.(2013)。'Exploring Individuals' Subjective Well-being and Loyalty Towards Social Network Sites from the Perspective of Network Externalities: The Facebook Case。International Journal of Information Management，33(3)，539-552。 | | 4. | Kim, Woo Gon、Lee, Chang、Hiemstra, Stephen J.(2004)。Effects of an online virtual community on customer loyalty and travel product purchases。Tourism Management，25(3)，343-355。 | | 5. | Zhao, L.、Lu, Y.(2012)。Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention。Decision Support Systems，53(4)，825-834。 | | 6. | Tsai, H. T.、Huang, H. C.、Chiu, Y. L.(2011)。Brand community participation in Taiwan: Examining the roles of individual, group, & relationship-level antecedents。Journal of Business Research，65(5)，676-684。 | | 7. | Zaglia, M. E.(2013)。Brand communities embedded in social networks。Journal of Business Research，66(2)，216-223。 | | 8. | Yang, K.、Li, X.、Kim, H.、Kim, Y. H.(2015)。Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping: The reciprocating role of participation。Journal of Retailing and Consumer Services，24(1)，1-9。 | | 9. | Nadeem, W.、Andreini, D.、Salo, J.、Laukkanen, T.(2015)。Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers。International Journal of Information Management，35(4)，432-442。 | | 10. | Mohamed, N.、Ahmad, I. H.(2012)。Information privacy concerns, antecedents and privacy measure use in social networking sites: Evidence from Malaysia。Computers in Human Behavior，28(6)，2366-2375。 | | 11. | Yoo, C. W.、Kim, Y. J.、Sanders, G. L.(2015)。The impact of interactivity of electronic word of mouth systems and E-Quality on decision support in the context of the e-marketplace。Information & Management，52(4)，496-505。 | | 12. | Ayeh, J. K.、Au, N.、Law, R.(2012)。Predicting the intention to use consumer-generated media for travel planning。Tourism Management，35(12)，132-143。 | | 13. | Lee, Chei Sian、Ma, Long(2012)。News sharing in social media: The effect of gratifications and prior experience。Computers in Human Behavior，28(2)，331-339。 | | 14. | Woisetschläger, David M.、Hartleb, Vivian、Blut, Markus(2008)。How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation。Journal of Relationship Marketing，7(3)，237-256。 | | 15. | Kunz, Werner、Seshadri, Sukanya(2015)。From virtual travelers to real friends: Relationship-building insights from an online travel community。Journal of Business Research，68(9)，1822-1828。 | | 16. | Chan, K. W.、Li, S. Y.(2010)。Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity。Journal of Business Research，63(9)，1033-1040。 | | 17. | Fournier, S.、Avery, J.(2011)。The uninvited brand。Business Horizons，54(3)，193-207。 | | 18. | Han, Sung Ho、Nguyen, Bang、Lee, Timothy J.(2015)。Consumer-based Chain Restaurant Brand Equity, Brand Reputation, and Brand Trust。International Journal of Hospitality Management，50，84-93。 | | 19. | Hanna, R.、Rohm, A.、Crittenden, V. L.(2011)。We're all connected: The power of the social media ecosystem。Business Horizons，54(3)，265-273。 | | 20. | Uzzi, B.(1996)。The sources and consequences of embeddedness for the economic performance of organizations: The network effect。American Sociological Review，61，674-698。 | | 21. | Chen, Rui(2013)。Living a Private Life in Public Social Networks: An Exploration of Member Self-disclosure。Decision Support Systems，55(3)，661-668。 | | 22. | Li, D. C.(2011)。Online Social Network Acceptance: A Social Perspective。Internet Research，21(5)，562-580。 | | 23. | Barreda, A. A.、Bilgihan, A.、Nusair, K.、Okumus, F.(2015)。Generating brand awareness in online social networks。Computers in Human Behavior，50，600-609。 | | 24. | Cheng, Z. C.、Guo, T. C.(2015)。The formation of social identity and self-identity based on knowledge contribution in virtual communities: An inductive route model。Computers in Human Behavior，43，229-241。 | | 25. | Ellahi, A.、Bokhari, R. H.(2013)。Key quality factors affecting users' perception of social networking websites。Journal of Retailing and Consumer Services，20(1)，120-129。 | | 26. | Franzia, E.、Piliang, Y. A.、Saidi, A. I.(2015)。Manifestation of Minangkabau Cultural Identity through Public Engagement in Virtual Community。Procedia-Social and Behavioral Sciences，184，56-62。 | | 27. | Kim, Young Hoon、Kim, Dan J.、Wachter, Kathy(2013)。A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention。Decision Support Systems，56，361-370。 | | 28. | Landry, T. D.、Arnold, T. J.、Stark, J. B.(2005)。Retailer community embeddedness and consumer patronage。Journal of Retailing and Consumer Services，12(1)，65-72。 | | 29. | Munnukka, J.、Karjaluoto, H.、Tikkanen, A.(2015)。Are Facebook brand community members truly loyal to the brand?。Computers in Human Behavior，51(Part A)，429-439。 | | 30. | Raïes, K.、Mühlbacher, H.、Gavard-Perret, M. L.(2015)。Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty。Journal of Business Research，68(12)，2634-2644。 | | 31. | Laroche, Michel、Habibi, Mohammad Reza、Richard, Marie-Odile、Sankaranarayanan, Ramesh(2012)。The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty。Computers in Human Behavior，28(5)，1755-1767。 | | 32. | Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。 | | 33. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 | | 34. | Blanchard, Anita L.、Markus, M. Lynne(2004)。The experienced "sense" of a virtual community: characteristics and processes。ACM SIGMIS Database: the DATABASE for Advances in Information Systems，35(1)，64-79。 | | 35. | Wolfinbarger, Mary F.、Gilly, Mary C.(2003)。ETailQ: dimensionalizing, measuring and predicting etail quality。Journal of Retailing，79(3)，183-198。 | | 36. | Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing，78(1)，41-50。 | | 37. | Kim, Sanghyun、Park, Hyunsun(2013)。Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance。International Journal of Information Management，33(2)，318-332。 | | 38. | Lu, Yaobin、Zhao, Ling、Wang, Bin(2010)。From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention。Electronic Commerce Research and Applications，9(4)，346-360。 | | 39. | Brodie, Roderick J.、Ilic, Ana、Juric, Biljana、Hollebeek, Linda D.(2013)。Consumer engagement in a virtual brand community: An exploratory analysis。Journal of Business Research，66(1)，105-114。 | 會議論文| 1. | Koh, J.、Kim, Y. G.(2001)。Sense of virtual community: Determinants and the moderating role of the virtual community origin。International Conference on Information Systems，407-409。 | 圖書| 1. | Evans, D.、McKee, J.(2010)。Social media marketing: the next generation of business engagement。John Wiley & Sons, Inc.。 | | 2. | Warren, Roland L.(1978)。The Community in America。Chicago, IL：Rand McNally。 | | 3. | Macdonald, E.、Sharp, B.(2003)。Management perceptions of the importance of brand awareness as an indication of advertising effectiveness。Massey University, Department of Marketing。 | | 4. | Strauss, J.、Frost, R.、Ansary, A. I.(2009)。E-Marketing。Pearson Prentice Hall。 | | 5. | Strauss, J.、Frost, R.(2013)。E-Marketing: Pearson New International Edition。Essex, UK：Pearson Education Limited。 | | 6. | Sons Hagel, John III、Armstrong, Arthur G.、Wiley, John(1997)。Net Gain: Expanding Markets Through Virtual Communities。Harvard Business School。 | 其他| 1. | EMarketer(20151026)。Increasing Audience Engagement Key Objective in Social Media Marketing，https://www.emarketer.com/Article/Increasing-Audience-Engagement-Key-Objective-Social-Media-Marketing/1013148。 | | 2. | ICONOSQUARE(2015)。The Top 14 brands on Instagram，http://blog.iconosquare.com/top-14-brands-instagram。 | |
| |