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題名:最低消費限制與風險折扣應用對消費者購買決策之影響--以餐飲業為例
書刊名:觀光休閒學報
作者:胡欣慧陳琪婷劉哲宇
作者(外文):Hu, Hsin-huiChen, Chi-tingLiu, Che-yu
出版日期:2018
卷期:24:1
頁次:頁63-84
主題關鍵詞:最低消費限制風險折扣消費者態度購買意願Minimum purchase requirementRisky discountConsumer attitudesPurchaseIntention
原始連結:連回原系統網址new window
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期刊論文
1.Dubé, L.、Cervellon, M.-C.、Jingyuan, H.(2003)。Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model。International Journal of Research in Marketing,20(3),259-272。  new window
2.Hwang, Jinsoo、Ok, Chihyung(2013)。The antecedents and consequence of consumer attitudes toward restaurant brands: A comparative study between casual and fine dining restaurants。International Journal of Hospitality Management,32(3),121-131。  new window
3.Yoon, S.、Vargas, P. T.(2010)。Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect。Psychology & Marketing,27(12),1075-1100。  new window
4.Choi, S.、Kim, M.(2008)。A comparative study of perceptions toward "scratch and save" promotions in Canada and Korea。Journal of Product and Brand Management,17(4),265-271。  new window
5.Choi, S.、Kim, M.(2007)。The effectiveness of "scratch and save" promotions: The moderating roles of price consciousness and expected savings。Journal of Product and Brand Management,16(7),469-480。  new window
6.Choi, S.、Ge, X.、Messinger, P. R.(2010)。Consumer perceptions of ambiguous price promotions: Scratch and save promotions versus tensile price claims。Journal of Product and Brand Management,19(7),477-486。  new window
7.Kamleitner, B.、Mandel, D. R.、Dhami, M. K.(2011)。Risky discounts: Do people prefer them on a per-item or per-purchase basis and why?。Journal of Economic Psychology,32(6),951-961。  new window
8.Ke, G. Y.、Bookbinder, J. H.(2012)。Discount pricing for a family of items: The supplier's optimal decisions。International Journal of Production Economics,135(1),255-264。  new window
9.Foxall, G. R.、Yani-de-Soriano, M. M.(2005)。Situational influences on consumers' attitudes and behavior。Journal of Business Research,58(4),518-525。  new window
10.Choi, S.、Stanyer, M.、Kim, M.(2010)。Consumer responses to the depth and minimum claimed savings of "Scratch and Save (SAS)" promotions。Article in Psychology and Marketing,27(8),766-779。  new window
11.Lefa, T.(2009)。A comparison of two types of price discounts in shifting consumer's attitudes and purchase intentions。Journal of Business Research,62(1),14-21。  new window
12.Lee, Amy H.-I.、Kang, H.-Y.、Lai, C.-M.、Hong, W.-Y.(2013)。An integrated model for lot sizing with supplier selection and quantity discounts。Applied Mathematical Modelling,37(7),4733-4746。  new window
13.Schotanus, F.、Telgen, J.、de Boer, L.(2009)。Unraveling quantity discounts。Omega,37(3),510-521。  new window
14.Olson, J. C.、Mitchell, A. A.(1975)。The process of attitude acquisition: The value of a developmental, approach to consumer attitude research。Advances in Consumer Research,2,249-264。  new window
15.Qin, H.、Luo, M.-F.、Gao, X.、Lim, A.(2012)。The freight allocation problem with all-units quantity-based discount: A heuristic algorithm。Omega,40(4),415-423。  new window
16.McMullen, M. N.、Markman, K. D.(2002)。Affective impact of close counterfactuals: Implications of possible futures for possible pasts。Journal of Experimental Social Psychology,38(1),64-70。  new window
17.Yoon, S.、Vargas, P. T.(2011)。"No More" leads to "Want More", but "No Less" leads to "Want Less": Consumers' counterfactual thinking when faced with quantity restriction discounts。Journal of Consumer Behavior,10(2),93-101。  new window
18.Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。  new window
19.Wu, Paul C. S.、Yeh, Gary Y.-Y.、Hsiao, C.-R.(2011)。The effect of store image and service quality on brand image and purchase intention for private label brands。Australasian Marketing Journal,19(1),30-39。  new window
20.Kuo, Ying-Feng、Wu, Chi-Ming、Deng, Wei-Jaw(2009)。The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services。Computers in Human Behavior,25(4),887-896。  new window
21.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
圖書
1.Brehm, J. W.(1966)。A theory of psychological reactance。Academic Press。  new window
其他
1.TVBS(2014)。低消兩套標準--訂位比現場等高1倍,http://news.tvbs.com.tw/old-news.html?nid=541651。  延伸查詢new window
圖書論文
1.Small, F.(2010)。Consumer attitude confusion, mental imagery and purchase intentions。Doing more with less。University of Canterbury。  new window
 
 
 
 
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