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題名:體驗行銷和幼兒家長選校之關係--家長信任程度為調節變項
書刊名:教育研究論壇
作者:陳春鳳丁學勤 引用關係
作者(外文):Chen, Feng-chunTing, Shueh-chin
出版日期:2019
卷期:10:1
頁次:頁79-102
主題關鍵詞:體驗行銷家長選校家長信任Experiential marketingParental choiceParent trust
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:21
  • 點閱點閱:11
期刊論文
1.Kim, M. T.、Han, H. R.、Shin, H. S.、Kim, K. B.、Lee, H. B.(2005)。Factors associated with depression experience of immigrant populations: a study of Korean immigrants。Archives of Psychiatric Nursing,19(5),217-225。  new window
2.黃玉琴、許國崢、林惠鈴(2005)。體驗行銷與顧客價值、顧客忠誠度之相關聯性研究--以薰衣草森林餐廳為例。遠東學報,22(2),155-168。  延伸查詢new window
3.Widdis, P.(2001)。Bringing brands to Life: Experiential Marketing Works by Touching Consumers' Hearts。Marketing Magazine,106(2)。  new window
4.Akerlund, H.(2005)。Fading customer relationships in professional services。Managing Service Quality: An International Journal,15(2),156-171。  new window
5.Tse, D. K.、Wilton, P. C.(1988)。Model of Consumer Satisfaction Formation: An Extension。Journal of Marketing Research,25(5),204-212。  new window
6.Koehn, D.(1996)。Should we trust in trust?。American Business Law Journal,34(2),183-203。  new window
7.Mittal, B.、Lassar, W. M.(1996)。The Role of Personalization in Service Encounters。Journal of Retailing,72(1),95-110。  new window
8.Johnson-George, Cynthia E.、Swap, Walter C.(1982)。Measurement of Specific Interpersonal Trust: Construction and Validation of a Scale to Assess Trust in a Specific Other。Journal of Personality and Social Psychology,43(6),1306-1317。  new window
9.Dayal, S.、Landesberg, H.、Zeisser, M.(1999)。How to Build Trust Online。Marketing Management,8(3),64-69。  new window
10.黃慶源、邱志仁、陳秀鳳(20040600)。博物館之體驗行銷策略。科技博物,8(2),47-66。new window  延伸查詢new window
11.Escalas, J. E.(2007)。Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration。Journal of Consumer Research,33(4),421-429。  new window
12.Lewicki, R. J.、McAllister, D. J.、Bies, R.(1998)。Trust and Distrust: New Relationships and Realities。The Academy of Management Review,23(3),438-458。  new window
13.Zeithaml, V. A.、Berry, L. L.、Parasuraman, A.(1996)。The Behavioral Consequence of Service Quality。Journal of Marketing,60(2),31-46。  new window
14.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
15.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
16.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
17.Jones, Gareth R.、George, Jennifer M.(1998)。The Experience and Evolution of Trust: Implications for Cooperation and Teamwork。The Academy of Management Review,23(3),531-546。  new window
18.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing,61(1),3-21。  new window
19.Rousseau, Denise M.、Sitkin, Sim B.、Burt, Ronald S.、Camerer, Colin(1998)。Not so different after all: A cross-discipline view of trust。Academy of Management Review,23(3),393-404。  new window
20.Kale, Prashant、Singh, Harbir、Perlmutter, Howard(2000)。Learning and protection of proprietary assets in strategic alliances: building relational capital。Strategic Management Journal,21(3),217-237。  new window
21.McKnight, D. Harrison、Cummings, Larry L.、Chervany, Norman L.(1998)。Initial Trust Formation in New Organizational Relationships。The Academy of Management Review,23(3),473-490。  new window
22.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
23.Tsai, C.-C. P.、Chen, Y.-H.、Liu, C.-H.(2006)。The path effect in ground-motion variability: An application of the variance-components technique。Bulletin of the Seismological Society of America,96(3),1170-1176。  new window
24.Zinkhan, G. M.(2004)。Promoting services via the internet: New opportunities and challenges。Journal of Services Marketing,16(5),412-423。  new window
25.Dyer, Jeffrey H.、Chu, Wujin(2000)。The Determinants of Trust in Supplier-Automaker Relationships in the U.S., Japan and Korea。Journal of International Business Studies,31(2),259-285。  new window
26.Rempel, John K.、Holmes, John G.、Zanna, Mark P.(1985)。Trust in Close Relationships。Journal of Personality and Social Psychology,49(1),95-112。  new window
27.Boulding, William、Kalra, Ajay、Staelin, Richard、Zeithaml, Valarie A.(1993)。A Dynamic Process Model of Service Quality: From Expectation to Behavioral Intentions。Journal of Marketing Research,30(1),7-27。  new window
28.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
29.McAllister, Daniel J.(1995)。Affect and Cognition Based Trust as Foundations for Interpersonal Cooperation in Organization。Academy of Management Journal,38(1),24-59。  new window
30.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
會議論文
1.陳貞吟、曾光華(2002)。體驗行銷的特性與應用。第一屆服務業行銷管理學術研討會。嘉義市:國立嘉義大學管理學院。14-28。  延伸查詢new window
學位論文
1.Spreng, R. A.(1992)。A comprehensive model of the consumer satisfaction formation process(博士論文)。Indiana University。  new window
圖書
1.駱少康、張艷芳、黃榮華(2013)。體驗時代的行銷革命。崧博。  延伸查詢new window
2.Arnould, E.、Price, L.、Zinkhan, G.(2004)。Consumers。McGraw-Hill/Irwin。  new window
3.Schmitt, B. H.(1999)。Experiential marketing。New York, NY:Free Press。  new window
4.Kelly, J. R.(1987)。Freedom To Be--A New Sociology of Leisure。New York:Macmillan。  new window
5.Kotler, Philip(2003)。Marketing management。Prentice-Hall, Inc.。  new window
6.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1995)。Consumer behavior。Dryden Press。  new window
7.野村順一(1996)。增補色之秘密:最新色彩學入門。台北:文藝春秋。  延伸查詢new window
圖書論文
1.Robert, C.(2000)。Extremes of a-ARCH models。Measuring Risk in Complex Stochastic Systems。  new window
 
 
 
 
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