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題名：品牌熟悉度、網路口碑與抽獎可控性對賭博式價格促銷活動之影響
書刊名：創新與管理
作者：曾忠蕙／王又鵬／吳奕瑩
作者(外文)：Tseng, Chung-hui／Wang, Yu-peng／Wu, Yi-yin
出版日期：2018
卷期：14:2
頁次：頁1-20
主題關鍵詞：賭博式價格促銷；品牌熟悉度；網路口碑；抽獎可控性；品牌轉換意願；Gambled price discount；Brand familiarity；Online word-of-mouth；Perceived controllability；Willingness of brand switch
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:43
  • 點閱點閱:8
期刊論文
1.Haider, H.、Frensch, P. A.(1999)。Information reduction during skill acquisition: The influence of task instruction。Journal of Experimental Psychology: Applied，5(2)，129-151。  new window
2.Hur, W. M.、Park, J.、Kim, M.(2010)。The Role of Commitment on the Customer Benefits-loyalty Relationship in Mobile Service Industry。The Service Industries Journal，30(14)，2293-2309。  new window
3.Krishnan, J.、Krishnan, J.(1996)。The role of economic trade-offs in the audit opinion decision: An empirical analysis。Journal of Accounting, Auditing and Finance，11(4)，565-586。  new window
4.Dellarocas, C.、Narayan, R.(2006)。A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth。Statistical Science，21(2)，277-285。  new window
5.Bansal, H. S.、Taylor, S. F.(1999)。The Service Provider Switching Model: A Model of Consumer Switching Behavior in the Services Industry。Journal of Service Research，2(2)，200-218。  new window
6.Colgate, Mark、Hedge, Rachel(2001)。An investigation into the switching process in retail banking services。International Journal of Bank Marketing，19(5)，201-212。  new window
7.Smith, Robert E.、Swinyard, William R.(1982)。Information response models: An integrated approach。Journal of Marketing，46(1)，81-93。  new window
8.Rao, Akshay、Ruelckert, Robert W.(1994)。Brand Alliances as Signals of Product Quality。Shan Management Review，36，87-97。  new window
9.Webster, Frederick E. Jr.(1965)。The "Deal-Prone" Consumer。Journal of Marketing Research，2(2)，186-189。  new window
10.Ward, J. C.、Hill, Ronald P.(1991)。Designing Effective Promotional Games: Opportunities and Problems。Journal of Advertising，20(3)，69-81。  new window
11.Kent, Robert J.、Allen, Chris T.(1994)。Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity。Journal of Marketing，58(3)，97-105。  new window
12.Langer, Ellen Jane(1975)。The Illusion of Control。Journal of Personality and Social Psychology，32(2)，311-328。  new window
13.Robinson, W. T.、Fornell, Claes(1985)。Sources of market pioneer advantages in consumer goods industries。Journal of Marketing Research，22(3)，305-317。  new window
14.Hartley, Steven W.、Cross, James(1988)。How Sales Promotion Can Work For and Against You。Journal of Consumer Marketing，5(3)，35-42。  new window
15.Alba, Joseph W.、Hutchinson, John Wesley(1987)。Dimensions of Consumer Expertise。Journal of Consumer Research，13(4)，411-454。  new window
16.Cheung, C. M. K.、Lee, M. K. O.、Rabjohn, N.(2008)。The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities。Internet Research: Electronic Networking Applications and Policy，18(3)，229-247。  new window
17.Bansal, Harvir S.、Irving, P. Gregory、Taylor, Shirley F.(2004)。A three-component model of customer commitment to service providers。Journal of the Academy of Marketing Science，32(3)，234-250。  new window
18.Ping, Robert A. Jr.(1993)。The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect。Journal of Retailing，69(3)，320-352。  new window
19.Ehrenberg, A. S. C.、Charlton, P.(1991)。An Analysis of Simulated Brand Choice。Journal of Advertising Research，13(1)，145-159。  new window
20.Kamins, M. A.、Marks, L. J.(1991)。The Perception of kosher as a third party certification claim in advertising for familiar & unfamiliar brands。Journal of the Academy of Marketing Science，19(3)，177-185。  new window
21.Alavi, S.、Bornemann, T.、Wieseke, J.(2015)。Gambled price discounts: A remedy to the negative side effects of regular price discounts。Journal of Marketing，79(2)，62-78。  new window
22.Bristow, D.、Schneider, K.、Schuler, D.(2002)。The brand dependence scale: measuring consumers' use of brand name to differentiate among product alternatives。Journal of Product & Brand Management，11(6)，343-356。  new window
23.Kim, J.、Park, J.、Ryu, G.(2006)。Decoy effects and brands。Advances in Consumer Research，33(1)，683-687。  new window
24.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing，59(2)，71-82。  new window
25.練乃華(20030600)。口耳相傳訊息之傳播及對消費者購買行為之影響：文獻回顧與評論。中山管理評論，11(2)，283-307。new window  延伸查詢new window
26.Rust, Roland T.、Zahorik, Anthony J.(1993)。Customer Satisfaction, Customer Retention, and Market Share。Journal of Retailing，69(2)，193-215。  new window
27.Bitner, Mary Jo、Booms, Bernard Henry、Tetreault, Mary Stanfield(1990)。The Service Encounter: Diagnosing Favorable and Unfavorable Incidents。Journal of Marketing，54(1)，71-84。  new window
28.Hennig-Thurau, Thorsten、Walsh, Gianfranco(2003)。Electronic Word-of-mouth: Motives for and Consequences of Reading Customer Articulations on the Internet。International Journal of Electronic Commerce，8(2)，51-74。  new window
29.Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing，47(1)，68-78。  new window
30.Raghubir, Priya、Corfman, Kim(1999)。When Do Price Promotions Affect Pretrial Brand Evaluations?。Journal of Marketing Research，36(2)，211-222。  new window
31.Han, C. Min(1989)。Country Image: Halo or Summary Construct?。Journal of Marketing Research，26(2)，222-229。  new window
32.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。  new window
33.Williams, T. H.(1972)。Educational aspirations: Longitudinal evidence on their development in Canadian youth。Social Education，45，107-133。  new window
學位論文
1.曾忠蕙(2001)。價格建構方式廣告參考物與消費者認知需求對知覺價值與購買意願影響之研究(碩士論文)。實踐大學。  延伸查詢new window
2.張麗雪(2009)。影響銀髮族保健旅遊參與意願之初探--以台中地區長青學苑為例(碩士論文)。朝陽科技大學。  延伸查詢new window
3.簡惠貞(2002)。外籍旅客對台灣民俗慶典活動參與意願之研究(碩士論文)。世新大學，台北市。  延伸查詢new window
4.林志成(2011)。滑雪旅遊吸引力、參與動機和持續參與意願之研究(碩士論文)。國立臺東大學。  延伸查詢new window
5.王又鵬(1993)。促銷活動對消費者購買行為影響之研究(博士論文)。國立政治大學。new window  延伸查詢new window
6.郭子寧(2012)。夜市遊客消費經驗、需求滿足對參與意願之影響(碩士論文)。朝陽科技大學。  延伸查詢new window
7.鄧世宏(1995)。抽獎活動組成要素對消費者參與抽獎活動意願之影響(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Dawes, R. W.(1988)。Rational choice in an uncertain world。Harcourt Brace Jovanovich。  new window
2.Dutka, Alan(1994)。AMA Handbook for customer satisfaction。Chicago：NTC Publishing Group。  new window
3.Perreault, W. D. Jr.、McCarthy, E. J.(2002)。Basic Marketing Mandatory Student Package。McGraw-Hill Higher Education。  new window
4.Quelch, John A.(1989)。Sales Promotion Management。Englewood Cliffs, New Jersey：Prentice-Hall, Inc.。  new window
5.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
 
 
 
 
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