Many sports have revised their rules in order to make competitive matches more exciting and attractive to spectators. Examples include volleyball and badminton discontinuing "side-out scoring" in favor of "rally scoring;" table tennis increasing the diameter of the ball; and basketball shortening the shot clock time. The extreme frequency of physical contact in basketball games raises similar issues. Strict enforcement of rules against such contact might interrupt the game too frequently; however, loose officiating might make the game difficult to manage, or even lead to conflicts. Choosing either approach would have a distinctive impact on the game. The purpose of this article is to introduce the principle of advantage/disadvantage in basketball rules, and to explain its development process, spirit and intent and implementation priorities through relevant literature. The "golden rule" of basketball officiating is the need to find a balance between "game flow" and "game control," so that the game can be completed fairly and smoothly. Horgan, chairman of the Technical Committee of International Basketball Federation, has stated: every basketball game has hundreds of instances of physical contact, but only a few dozen of those will be called a foul. From the development of the Tower Philosophy, offensive threat to rhythm, speed, balance, quickness (RSBQ), the standard of advantage/disadvantage is based on the principle that physical contact should not necessarily always be considered a foul. Rather, a foul should be called when a player who makes contact obtains an "advantage" or a player being contacted is placed in "disadvantage." The conclusion of this article is as follows: competitive sports have developed into a kind of "performance" that emphasizes the players' skills and athletic ability. The referee should try to maintain the smoothness of the game and use the principle of advantage/disadvantage. This will permit the game to be completed fairly and smoothly.