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題名：企業社會責任、產品信任對生前契約購買意願影響之探討--以涉入程度為干擾變項
書刊名：全球商業經營管理學報
作者：張彥輝 引用關係／林宜甲／陳宗煜
作者(外文)：Chang, Yen Hui／Lin, Yi Chia／Chen, Zong-yu
出版日期：2019
卷期：11
頁次：頁155-167
主題關鍵詞：生前契約；企業社會責任；產品信任；涉入程度；購買意願；Pre-need funeral contract；Corporate social responsibility；Product trust；Involvement degree；Purchasing willingness
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:193
  • 點閱點閱:6
有關「生命臨終」大事的議題大多禁諱避談。生老病死對於人們來說是害怕或接觸事情。生命即逝意外突來，往往讓人措手不及，隨著時代的變遷與觀念的改變，相對的呈現多元開放，加上大型殯葬禮儀服務業者透過各種媒體宣傳，引導社會大眾能夠將「生命臨終」列入人生規劃，規劃人生最後的保障，便是購買「生前契約」的契機，預約未來生命臨終的處理方式，自己的身後事由自己主導。企業社會責任已逐漸受到重視，在面臨社會的監督時，國內殯葬禮儀服務業在落實企業社會責任方面才剛受到業者關注，民眾會對其企業是否能夠如實履約，或服務品質能否如企業或業務員所宣稱，仍然存有不信任與擔憂之態度，產生的不安感甚至排斥。台灣的生前契約滲透率極低，故相關市場確實還有極大的成長空間，勢必是業者需要思考改進的地方。本研究以「生前契約」為研究標的，採Likert's五點尺度量表蒐集問卷資料，藉由統計方法來探討企業社會責任、產品信任、涉入程度、購買意願等議題進行探索。研究對象為法定年滿20歲以上之完全行為能力消費者，共發出550份調查問卷，扣除無效問卷121份，有效回收率為78％，計有效問卷數429份。本研究分析結果顯示：（1）企業社會責任對購買意願具有正向影響關係、（2）企業社會責任對產品信任具有正向影響關係、（3）產品信任對購買意願具有正向影響關係、（4）產品信任對企業社會責任與購買意願具有部分中介效果、（5）涉入程度作為調節變數，對產品信任與購買意願並無明顯干擾效果。
Most of the issues concerning the ＂end of life＂ are forbidden. Being sick and dying is a fear or contact with people. The sudden loss of life is often unpredictable. With the changes of the times and the change of concepts, the relatively diverse openness, coupled with the large-scale funeral and ceremonial service providers through various media propaganda, guide the public to ＂life dying＂ Into life planning, planning the final guarantee of life is to buy the ＂life contract＂ opportunity, to make an appointment for the future life dying, and to lead yourself behind. Corporate social responsibility has gradually received attention. In the face of social supervision, the domestic funeral and ceremonial service industry has just received attention from the industry in implementing corporate social responsibility. Will the public be able to perform its business faithfully, or whether the service quality can be as good as business or business? The staff claimed that there is still an attitude of distrust and concern, and the sense of uneasiness and even exclusion. Taiwan's pre-life contract penetration rate is extremely low, so there is indeed a huge room for growth in the relevant market, which is bound to be a place where the industry needs to think about improvement. In this study, the ＂living contract＂ was used as the research target. The questionnaire data was collected by Likert's five-point scale. The statistical methods were used to explore issues such as corporate social responsibility, product trust, involvement, and willingness to purchase. The study subjects were full-activity consumers who were legally over 20 years old. A total of 550 questionnaires were sent out, and 121 invalid questionnaires were deducted. The effective recovery rate was 78%, and 429 valid questionnaires were counted. The results of this study show that: (1) corporate social responsibility has a positive impact on purchasing willingness, (2) corporate social responsibility has a positive impact on product trust, and (3) product trust has a positive impact on purchasing willingness, (4) product trust has partial mediation effect on corporate social responsibility and purchasing willingness, and (5) degree of involvement degree as a regulation variable, which has no obvious interference effect on product trust and purchasing willingness.
期刊論文
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2.林百也、邱建智、徐欽賢、李貞(2012)。保健食品消費者知覺價值及滿意度對行為意圖之影響。體育運動與Amos統計應用期刊，1(2)，1-11。  延伸查詢new window
3.Park, Jongchul、Lee, Hanjoon、Kim, Chankon(2014)。Corporate social responsibilities, consumer trust and corporate reputation: South Korean consumers' perspectives。Journal of Business Research，67(3)，295-302。  new window
4.Manasakis, Constantine、Mitrokostas, Evangelos、Petrakis, Emmanuel(2014)。Strategic Corporate Social Responsibility Activities and Corporate Governance in Imperfectly Competitive Markets。Managerial and Decision Economics，35(7)，460-473。  new window
5.Rousseau, D. M.(1998)。Why workers still identify with organizations。Journal of Organizational Behavior，19(3)，217-233。  new window
6.Korgaonkar, Pradeep K.、Moschis, George P.(1982)。An Experimental Study of Cognitive Dissonance, Product Involvement, Expectations, Performance and Consumer Judgement of Product Performance。Journal of Advertising，11(3)，32-44。  new window
7.Hunt, S. D.、Morgan, R. M.(1994)。Organizational Commitment: One of Many Commitments or Key Me?。Academy of Management Journal，37(6)，1568-1587。  new window
8.Kang, Jiyun、Hustvedt, Gwendolyn(2014)。Building trust between consumers and corporations: The role of consumer perceptions of transparency and social responsibility。Journal of Business Ethics，125(2)，253-265。  new window
9.Dodds, William B.、Monroe, Kent B.(1985)。The effect of brand and price information on subjective product evaluations。Journal of Marketing Research，12(1)，85-90。  new window
10.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。  new window
11.Maignan, Isabelle、Ferrell, O. C.(2001)。Antecedents and Benefits of Corporate Citizenship: an Investigation of French Businesses。Journal of Business Research，51(1)，37-51。  new window
12.李文臣(20160500)。企業社會責任的制度經濟學分析。企業社會責任與社會企業家學術期刊，1，7-24。  延伸查詢new window
13.潘志鵬(20030500)。論臺灣現行的生前契約現況與展望。中華禮儀，10，12-18。  延伸查詢new window
14.De Magistris, T.、Del Giudice, T.、Verneau, F.(2015)。The Effect of Information on Willingness to Pay for Canned Tuna Fish with Different Corporate Social Responsibility (CSR) Certification: A Pilot Study。Journal of Consumer Affairs，49(2)，457-471。  new window
15.Frynas, J. G.、Yamahaki, C.(2016)。Corporate social responsibility: Review and roadmap of theoretical perspectives。Business Ethics: A European Review，25(3)，258-285。  new window
16.Grougiou, V.、Leventis, S.、Dedoulis, E.、Owusu-Ansah, S.(2014)。Corporate social responsibility and earnings management in U.S. banks。Accounting Forum，38(3)，155-169。  new window
17.Panda, S.、Modak, N. M.、Pradhan, D.(2016)。Corporate social responsibility, channel coordination and profit division in a two-echelon supply chain。International Journal of Management Science and Engineering Management，11(1)，22-33。  new window
18.Park, E.、Kim, K. J.、Kwon, S. J.(2017)。Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust。Journal of Business Research，76，8-13。  new window
19.PPérez, A.、del Bosque, I. R.(2015)。How Customer Support for Corporate Social Responsibility Influences the Image of Companies: Evidence from the Banking Industry。Corporate Social Responsibility and Environmental Management，22(3)，155-168。  new window
20.Zaichkowsky, Judith Lynne(1985)。Measuring the Involvement Construct。Journal of Consumer Research，12(3)，341-352。  new window
21.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
22.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing，63(2)，70-87。  new window
23.Warrington, P.、Shim, S.(2000)。An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment。Psychology & Marketing，17(9)，761-782。  new window
24.Cheng, Beiting、Ioannou, Ioannis、Serafeim, George(2014)。Corporate social responsibility and access to finance。Strategic Management Journal，35(1)，1-23。  new window
25.Shiu, Yung-Ming、Yang, Shou-Lin(2017)。Does engagement in corporate social responsibility provide strategic insurance-like effects?。Strategic Management Journal，38(2)，455-470。  new window
26.McKnight, D. Harrison、Chervany, Norman L.(2001)。What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology。International Journal of Electronic Commerce，6(2)，35-59。  new window
27.Slack, R. E.、Corlett, S.、Morris, R.(2015)。Exploring Employee Engagement with (Corporate) Social Responsibility: A Social Exchange Perspective on Organisational Participation。Journal Of Business Ethics，127(3)，537-548。  new window
28.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
29.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review，32(2)，344-354。  new window
30.Carroll, Archie B.(1979)。A Three-Dimensional Conceptual Model of Corporate Performance。Academy of Management Review，4(4)，497-505。  new window
31.Carroll, Archie B.(1991)。The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders。Business Horizons，34(4)，39-48。  new window
學位論文
1.劉又銓(2010)。企業社會責任、企業形象與購買意願之研究--以包裝水業為例(碩士論文)。德明財經科技大學。  延伸查詢new window
2.蕭伊君(2010)。來源國形象、企業形象對購買意願之影響--以綠色產品、產品涉入程度為調節作用(碩士論文)。國立東華大學。  延伸查詢new window
3.李婉郁(2013)。來源國與產品創新、產品涉入對顧客價值影響之研究--以紡織業為例(碩士論文)。遠東科技大學。  延伸查詢new window
4.侯耀庭(2008)。消費者產品涉入、知覺風險對有機蔬果購買意願之實證研究(碩士論文)。大葉大學。  延伸查詢new window
5.莊閔中(2013)。旅館業企業社會責任對消費者信任及行為意圖關係之研究--兼論品牌知名度及知覺企業社會責任之調節效果(碩士論文)。輔仁大學。  延伸查詢new window
6.陳冠宏(2014)。參與動機、涉入程度、知覺品質與知覺價值對護具購買意願影響之研究-以大型重型機車參與者為例(碩士論文)。世新大學。  延伸查詢new window
7.陳紋禎(2012)。品牌形象、產品涉入、體驗行銷與滿意度、忠誠度關係之研究--以統一星巴克南台門市為例(碩士論文)。南台科技大學。  延伸查詢new window
8.林家鍵(2014)。標章認知、知覺價值、產品信任與購買意願之研究--以農產品標章為例(碩士論文)。南台科技大學。  延伸查詢new window
9.葉子瑔(2012)。消費者對CAS食米標章的認知、知覺品質、產品信任對購買意願的影響－以高屏地區為例(碩士論文)。國立屏東科技大學。  延伸查詢new window
圖書
1.傅偉勳(2010)。死亡的尊嚴與生命的尊嚴--從臨終精神醫學到現代生死學。臺北：正中書局。new window  延伸查詢new window
2.Kotler, Philip(2000)。Kotler on Marketing: How to Create, Win, and Dominate Markets。Free Press。  new window
3.Sherif, Muzafer、Cantril, Hadley(1947)。The psychology of ego-involvement。New York：John Wiley & Sons。  new window
4.Hill, Nigel、Alexander, Jim(2002)。Handbook of Customer Satisfaction an Loyalty Measurement。Gower Publishing Company。  new window
5.任聘(1993)。中國民間禁忌。臺北：漢欣文化事業公司。  延伸查詢new window
6.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
7.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
8.Aiken, Leona S.、West, Stephen G.、Reno, Raymond R.(1991)。Multiple regression: Testing and interpreting interactions。Sage。  new window
單篇論文
1.陳緹瀅，張晴雲，楊宏仁(2010)。消費者對水產品產銷履歷之認知、涉入與購買意願之探討，高雄市：國立高雄海洋科技大學運籌管理系。  延伸查詢new window
 
 
 
 
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